Top 50 Alcohols in India
This curated ranking covers the 50 largest alcohols in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 129 alcohols tracked in India, the 50 ranked here account for the largest measured audience reach. Beer, Whisky and Scotch whisky lead the list with a combined estimated audience of 17,492,484 people. Across all 50 entries the average audience size is 898,373, and the largest, Beer, reaches around 8,517,220 people in India. Audience size is the estimated number of unique people in India who actively engage with each alcohol, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beer |
8,517,220 | 2.7% | Alcohol | Food & Beverages |
| 2 |  Whisky |
4,927,601 | 4.2% | Alcohol | Food & Beverages |
| 3 |  Scotch whisky |
4,047,663 | 6.2% | Alcohol | Food & Beverages |
| 4 |  Single malt whisky |
2,095,177 | 6.6% | Alcohol | Food & Beverages |
| 5 |  Irish whiskey |
1,725,551 | 5.0% | Alcohol | Food & Beverages |
| 6 |  Malt whisky |
1,656,097 | 8.5% | Alcohol | Food & Beverages |
| 7 |  Blended whiskey |
1,641,065 | 6.3% | Alcohol | Food & Beverages |
| 8 |  Lager |
1,470,172 | 5.1% | Alcohol | Food & Beverages |
| 9 |  Rum |
1,191,005 | 1.9% | Alcohol | Food & Beverages |
| 10 |  Bourbon whiskey |
1,119,238 | 2.4% | Alcohol | Food & Beverages |
| 11 |  Vodka |
1,094,310 | 1.7% | Alcohol | Food & Beverages |
| 12 |  Liqueur |
941,507 | 2.0% | Alcohol | Food & Beverages |
| 13 |  Pale lager |
918,914 | 4.0% | Alcohol | Food & Beverages |
| 14 |  Indian whisky |
910,219 | 53.5% | Alcohol | Food & Beverages |
| 15 |  Tennessee whiskey |
872,996 | 3.6% | Alcohol | Food & Beverages |
| 16 |  Microbrewery |
864,943 | 1.7% | Alcohol | Food & Beverages |
| 17 |  Grain whisky |
803,761 | 22.1% | Alcohol | Food & Beverages |
| 18 |  Draught beer |
741,200 | 1.7% | Alcohol | Food & Beverages |
| 19 |  Blended malt whisky |
725,961 | 18.9% | Alcohol | Food & Beverages |
| 20 |  Gin |
672,372 | 1.2% | Alcohol | Food & Beverages |
| 21 |  Apple cider vinegar |
670,396 | 4.3% | Alcohol | Food & Beverages |
| 22 |  Tequila |
668,221 | 1.1% | Alcohol | Food & Beverages |
| 23 |  Single malt scotch |
551,963 | 7.5% | Alcohol | Food & Beverages |
| 24 |  Zombie (cocktail) |
533,815 | 10.2% | Alcohol | Food & Beverages |
| 25 |  Shrub |
493,937 | 1.9% | Alcohol | Food & Beverages |
| 26 |  Small batch whiskey |
416,255 | 2.9% | Alcohol | Food & Beverages |
| 27 |  Ale |
294,724 | 1.5% | Alcohol | Food & Beverages |
| 28 |  Cider |
292,072 | 0.9% | Alcohol | Food & Beverages |
| 29 |  Absinthe |
286,838 | 11.6% | Alcohol | Food & Beverages |
| 30 |  Straight whiskey |
279,572 | 3.8% | Alcohol | Food & Beverages |
| 31 |  Manhattan (cocktail) |
275,903 | 7.4% | Alcohol | Food & Beverages |
| 32 |  Cognac |
269,407 | 2.2% | Alcohol | Food & Beverages |
| 33 |  Mojito |
261,334 | 2.8% | Alcohol | Food & Beverages |
| 34 |  Apple cider |
242,241 | 4.2% | Alcohol | Food & Beverages |
| 35 |  American whiskey |
238,049 | 2.1% | Alcohol | Food & Beverages |
| 36 |  Japanese whisky |
231,643 | 3.0% | Alcohol | Food & Beverages |
| 37 |  Blue Lagoon (cocktail) |
215,060 | 2.6% | Alcohol | Food & Beverages |
| 38 |  Rye whiskey |
206,912 | 2.7% | Alcohol | Food & Beverages |
| 39 |  Gin and tonic |
205,749 | 1.9% | Alcohol | Food & Beverages |
| 40 |  Wheat beer |
203,953 | 3.5% | Alcohol | Food & Beverages |
| 41 |  Sake |
177,655 | 0.7% | Alcohol | Food & Beverages |
| 42 |  Martini (cocktail) |
144,817 | 2.5% | Alcohol | Food & Beverages |
| 43 |  Light beer |
121,658 | 2.3% | Alcohol | Food & Beverages |
| 44 |  Canadian whisky |
113,762 | 2.6% | Alcohol | Food & Beverages |
| 45 |  Kombucha |
112,677 | 1.2% | Alcohol | Food & Beverages |
| 46 |  Vermouth |
100,046 | 1.1% | Alcohol | Food & Beverages |
| 47 |  Corn whiskey |
97,705 | 3.6% | Alcohol | Food & Beverages |
| 48 |  Brandy |
95,848 | 0.8% | Alcohol | Food & Beverages |
| 49 |  Margarita |
95,571 | 1.4% | Alcohol | Food & Beverages |
| 50 |  Flavored liquor |
83,922 | 4.0% | Alcohol | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each alcohol by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest alcohol in India?
Beer currently leads with an estimated audience of 8,517,220 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.