A data profile of the people who buy, follow and care about Beer in Netherlands — modelled from more than twelve digital signal sources. Beer has an estimated audience of 2,627,594 people in Netherlands.
The average Beer fan in Netherlands is 43.8 years old, balanced, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Gelderland, North Holland.
Top brand affinities include Brewery, Pale lager, Michael van Gerwen, with strongest over-indexing on Brewery (2.1× the country average).
Demographically, the Beer audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Beer fan in Netherlands is balanced, around 43.8 years old, with strong Social Media Usage tendencies and a notable affinity for Brewery.
The key figures that characterise the Beer profile in Netherlands.
46.5% are female, 53.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 43.8 |
| Estimated audience size | 2,627,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Beer audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
Where the Beer audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~600K | 1.94× | |
| 02 | North Brabant | ~700K | 1.67× | |
| 03 | North Holland | ~600K | 1.23× | |
| 04 | Overijssel | ~200K | 1.05× | |
| 05 | Limburg | ~200K | 1.05× | |
| 06 | Zuid-Holland | ~600K | 0.91× | |
| 07 | Utrecht | ~200K | 0.89× | |
| 08 | Friesland | ~90K | 0.88× | |
| 09 | Drenthe | ~70K | 0.81× | |
| 10 | Groningen | ~60K | 0.71× | |
| 11 | Flevoland | ~50K | 0.71× | |
| 12 | Zeeland | ~30K | 0.60× |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Affligem | Food & Beverages | 3.13× | ||
| 02 | Pale lager | Food & Beverages | 2.54× | ||
| 03 | Heineken | Food & Beverages | 2.23× | ||
| 04 | Brewery | Food & Beverages | 2.10× | ||
| 05 | BrewDog | Food & Beverages | 2.03× | ||
| 06 | Hertog Jan | Food & Beverages | 1.96× | ||
| 07 | Grolsch Brewery | Food & Beverages | 1.71× | ||
| 08 | Michael van Gerwen | Sports | 1.69× | ||
| 09 | Brewing | Food & Beverages | 1.68× | ||
| 10 | Raymond van Barneveld | Sports | 1.67× | ||
| 11 | Microbrewery | Food & Beverages | 1.58× | ||
| 12 | Makita | Home & Garden | 1.57× | ||
| 13 | Pub quiz | Games | 1.57× | ||
| 14 | 3VOOR12 | Movies & TV | 1.56× | ||
| 15 | Zwarte Cross | Music & Radio | 1.55× | ||
| 16 | Tractor pulling | Sports | 1.55× | ||
| 17 | Brouwerij 't IJ | Business & Career | 1.53× | ||
| 18 | Luke Littler | Sports | 1.53× | ||
| 19 | Traction control system | Cars & Mobility | 1.52× | ||
| 20 | Janis Joplin | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.25× | |
| Design Affinity | PREMIUM | 1.20× | |
| Need for Security | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Early Adopter Mentality | POWER | 0.84× |
Beer has an estimated audience of 2,627,594 people in Netherlands, concentrated in North Brabant and Gelderland.
46.5% of Beer fans are female, 53.5% are male, with an average age of 43.8 years.
Beer fans show strongest brand affinity for Brewery (2.1×), Pale lager (2.54×), and Michael van Gerwen (1.69×) over the country average.
Beer fans in Netherlands are most concentrated in North Brabant (reach ~700K), Gelderland (reach ~600K), and North Holland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Beer itself, the audience over-indexes on Pale lager (2.54×), Michael van Gerwen (1.69×), Heineken (2.23×), and Brewing (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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