A data profile of the people who buy, follow and care about Beer in Canada — modelled from more than twelve digital signal sources. Beer has an estimated audience of 7,798,633 people in Canada.
The average Beer fan in Canada is 41.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Brewing, Firehouse Subs, Waterfowl, with strongest over-indexing on Brewing (1.51× the country average).
Demographically, the Beer audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Beer fan in Canada is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Brewing.
The key figures that characterise the Beer profile in Canada.
48.9% are female, 51.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 41.6 |
| Estimated audience size | 7,798,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Beer audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
Where the Beer audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.54× | |
| 02 | Manitoba | ~400K | 1.35× | |
| 03 | British Columbia | ~1.5M | 1.33× | |
| 04 | Alberta | ~1M | 1.10× | |
| 05 | Nova Scotia | ~200K | 1.04× | |
| 06 | Saskatchewan | ~200K | 0.87× | |
| 07 | New Brunswick | ~200K | 0.87× | |
| 08 | Prince Edward Island | ~30K | 0.79× | |
| 09 | Quebec | ~1.5M | 0.71× | |
| 10 | Newfoundland and Labrador | ~80K | 0.70× |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Irish whiskey | Food & Beverages | 1.80× | ||
| 02 | 7 Jours | Music & Radio | 1.75× | ||
| 03 | Sushi Shop | Food & Beverages | 1.68× | ||
| 04 | Don Cherry | Music & Radio | 1.67× | ||
| 05 | Small batch whiskey | Food & Beverages | 1.65× | ||
| 06 | Waterfowl | Pets & Animals | 1.62× | ||
| 07 | Coop | Food & Beverages | 1.61× | ||
| 08 | Ontario Hockey League | Sports | 1.60× | ||
| 09 | Firehouse Subs | Food & Beverages | 1.59× | ||
| 10 | Christmas ornament | Home & Garden | 1.58× | ||
| 11 | Cape Breton Post | News | 1.56× | ||
| 12 | Occupation Double | Movies & TV | 1.55× | ||
| 13 | Moxie | Food & Beverages | 1.55× | ||
| 14 | Ozarks | Movies & TV | 1.55× | ||
| 15 | Super Contra | Games | 1.53× | ||
| 16 | Blended whiskey | Food & Beverages | 1.53× | ||
| 17 | Jonathan Toews | Sports | 1.52× | ||
| 18 | Culture of the United Kingdom | Politics & Society | 1.52× | ||
| 19 | Brewing | Food & Beverages | 1.51× | ||
| 20 | East Side Mario's | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.43× | |
| Sports Activity | POWER | 1.26× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.91× | |
| Convenience Orientation | PREMIUM | 0.91× | |
| Patriotism | CONSERVATISM | 0.95× |
Beer has an estimated audience of 7,798,633 people in Canada, concentrated in Ontario and British Columbia.
48.9% of Beer fans are female, 51.1% are male, with an average age of 41.6 years.
Beer fans show strongest brand affinity for Brewing (1.51×), Firehouse Subs (1.59×), and Waterfowl (1.62×) over the country average.
Beer fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Beer itself, the audience over-indexes on Firehouse Subs (1.59×), Waterfowl (1.62×), East Side Mario's (1.51×), and Coop (1.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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