Beer Audience in Mexico

Demographics of Beer fans

Audience persona

The typical Beer fan in Mexico is balanced, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Bodega Aurrerá.

Top regions in Mexico

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Beer audiences in other countries

• Beer — Germany
• Beer — United States
• Beer — United Kingdom
• Beer — France
• Beer — Italy
• Beer — Spain
• Beer — Brazil
• Beer — Japan
• Beer — South Korea
• Beer — India
• Beer — Canada

More Alcohol audiences in Mexico

• Tequila (5,498,375)
• Liqueur (2,612,510)
• Whisky (2,387,274)
• Vodka (1,814,800)
• Rum (1,695,469)

Frequently asked questions

How many fans does Beer have in Mexico?

Beer has an estimated audience of 8,588,156 people in Mexico, concentrated in State of Mexico and Distrito Federal.

What is the gender split and age of Beer fans?

48.7% of Beer fans are female, 51.3% are male, with an average age of 34.5 years.

Which brands do Beer fans like most?

Beer fans show strongest brand affinity for Bodega Aurrerá (1.57×), Cumbia (1.52×), and Aurrerá (1.71×) over the country average.

Where do Beer fans live in Mexico?

Beer fans in Mexico are most concentrated in State of Mexico (reach 1,939,223), Distrito Federal (reach 1,202,056), and Jalisco (reach 720,014). These three regions account for the largest share of the active audience.

What other brands do Beer fans also like?

Beyond Beer itself, the audience over-indexes on Cumbia (1.52×), Aurrerá (1.71×), Récord (1.52×), and Price Shoes (1.5×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.