Rascasse Audience Intelligence

Beer Audience in Mexico

A data profile of the people who buy, follow and care about Beer in Mexico — modelled from more than twelve digital signal sources. Beer has an estimated audience of 8,588,156 people in Mexico.

#1among Alcohol in Mexico#119among Topic in Mexico#11in Food & Beverages

The average Beer fan in Mexico is 34.5 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Top brand affinities include Bodega Aurrerá, Cumbia, Aurrerá, with strongest over-indexing on Bodega Aurrerá (1.57× the country average).

Demographically, the Beer audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

The typical Beer fan in Mexico is balanced, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for Bodega Aurrerá.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beer profile in Mexico.

Audience size
8.6M
in Mexico
Gender
48.7%♀
51.3% male
Age
34.5
average years
Country rank
#167
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beer fans

48.7% are female, 51.3% are male, average age 34.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Beer audience in Mexico
MetricValue
Female48.7%
Male51.3%
Average age34.5
Estimated audience size8,588,156
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Beer audience in Mexico
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Beer audience comes from Mexico.

Worldwide audience distribution share by country for Beer
CountryShare
United States23.4%
Brazil5.9%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beer audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Beer fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California~600K1.68×
02State of Mexico~2M1.62×
03Baja California Sur~100K1.48×
04Chihuahua~400K1.22×
05Yucatan~200K1.14×
06Jalisco~700K1.12×
07Coahuila de Zaragoza~300K1.08×
08Distrito Federal~1M1.06×
09Nuevo Leon~500K1.06×
10Nayarit~90K1.06×
11Guanajuato~400K0.94×
12Michoacan de Ocampo~300K0.94×
13Morelos~100K0.93×
14Zacatecas~100K0.93×
15Aguascalientes~100K0.93×
16Colima~50K0.91×
17Durango~100K0.88×
18Puebla~400K0.87×
19Campeche~60K0.87×
20Guerrero~200K0.86×
21Veracruz (state)~400K0.83×
22Tlaxcala~80K0.82×
23Chiapas~200K0.80×
24Hidalgo~200K0.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beer audience
#·InterestCategoryAffinity×
01Grupo ModeloFood & Beverages1.74×
02Mobile paymentBusiness & Career1.72×
03AurreráShopping1.71×
04HuapangoMusic & Radio1.67×
05baladaMusic & Radio1.67×
06Jenni RiveraMusic & Radio1.62×
07NortecMusic & Radio1.62×
08LoanBusiness & Career1.61×
09Mail orderFashion & Accessoires1.61×
10Romantic musicMusic & Radio1.60×
11Peruvian cumbiaMusic & Radio1.59×
12Argentine cumbiaMusic & Radio1.58×
13TVyNovelasMovies & TV1.58×
14Bodega AurreráFood & Beverages1.57×
15CumbiaMusic & Radio1.52×
16Online bankingBusiness & Career1.52×
17narco corridosMusic & Radio1.52×
18TVNotasNews1.52×
19RomanticismPolitics & Society1.51×
20Price ShoesShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.16×
TraditionCONSERVATISM1.13×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beer audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beer have in Mexico?

Beer has an estimated audience of 8,588,156 people in Mexico, concentrated in State of Mexico and Distrito Federal.

02

What is the gender split and age of Beer fans?

48.7% of Beer fans are female, 51.3% are male, with an average age of 34.5 years.

03

Which brands do Beer fans like most?

Beer fans show strongest brand affinity for Bodega Aurrerá (1.57×), Cumbia (1.52×), and Aurrerá (1.71×) over the country average.

04

Where do Beer fans live in Mexico?

Beer fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~1M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Beer fans also like?

Beyond Beer itself, the audience over-indexes on Cumbia (1.52×), Aurrerá (1.71×), Price Shoes (1.5×), and Jenni Rivera (1.62×) compared to the Mexico average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Mexico

See Beer audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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