Rascasse Audience Intelligence

Price Shoes Target Market in Mexico

A data profile of the people who buy, follow and care about Price Shoes in Mexico — modelled from more than twelve digital signal sources. Price Shoes has an estimated audience of 4,827,764 people in Mexico.

The average Price Shoes fan in Mexico is 29.7 years old, more female, and lives primarily in Distrito Federal.

The audience is concentrated in Distrito Federal, State of Mexico, Puebla.

Top brand affinities include Golden Goose, Catholic Church, Banana, with strongest over-indexing on Golden Goose (5.82× the country average).

Demographically, the Price Shoes audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Price Shoes fan in Mexico is more female, around 29.7 years old, with strong Mindfulness tendencies and a notable affinity for Golden Goose.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Price Shoes profile in Mexico.

Audience size
4.8M
in Mexico
Gender
83.5%
16.5% male
Age
29.7
average years
Country rank
#527
Brand in Mexico
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Price Shoes

83.5% are female, 16.5% are male, average age 29.7.

Fig. 02

Gender split

83.5%
Female
16.5%
Male
Demographic split for Price Shoes audience in Mexico
MetricValue
Female83.5%
Male16.5%
Average age29.7
Estimated audience size4,827,764
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Price Shoes audience in Mexico
Age bracketShare%
16-1936%
20-2934%
30-3918%
40-499%
50+2%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Price Shoes audience comes from Mexico.

Worldwide audience distribution share by country for Price Shoes
CountryShare
Mexico95.6%
United States2.0%
Colombia0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Price Shoes audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Price Shoes customers by region in Mexico
#RegionReachAffinity×
01Distrito Federal~3M4.97×
02State of Mexico~2M3.16×
03Tlaxcala~200K2.77×
04Puebla~700K2.68×
05Hidalgo~200K1.97×
06Jalisco~600K1.63×
07Aguascalientes~90K1.53×
08Guanajuato~300K1.31×
09Veracruz (state)~300K0.93×
10Zacatecas~40K0.73×
11Morelos~60K0.69×
12Michoacan de Ocampo~100K0.65×
13Baja California~80K0.41×
14Guerrero~40K0.33×
15Chiapas~40K0.30×
16Quintana Roo~30K0.30×
17Durango~20K0.29×
18Chihuahua~50K0.28×
19Colima~8K0.25×
20Tamaulipas~40K0.24×
21Nayarit~10K0.24×
22Campeche~9K0.24×
23Baja California Sur~9K0.23×
24Coahuila de Zaragoza~30K0.21×
25Yucatan~20K0.18×
26Nuevo Leon~40K0.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Price Shoes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Price Shoes audience
#·InterestCategoryAffinity×
01Golden GooseFashion & Accessoires5.82×
02TupperwareHome & Garden4.95×
03VianneyMusic & Radio4.63×
04New BalanceFashion & Accessoires3.03×
05BananaFood & Beverages3.00×
06SarcasmPolitics & Society3.00×
07Travel agencyTravel & Leisure3.00×
08El PaísNews3.00×
09FreewareTechnology & Electronics3.00×
10DentistryBusiness & Career3.00×
11Office 365Technology & Electronics3.00×
12Catholic ChurchPolitics & Society2.75×
13H&MShopping2.39×
14Stitch!Movies & TV2.37×
15Office DepotShopping2.06×
16Game consolesTechnology & Electronics1.94×
17Classical musicMusic & Radio1.75×
18Shopping mallsShopping1.75×
19JewelryFashion & Accessoires1.70×
20TV reality showsMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Price Shoes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Price Shoes audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.39×
TravellingTHRILL1.88×
Price SensitivityPREMIUM1.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Price Shoes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Luxury OrientationPREMIUM0.85×
PatriotismCONSERVATISM0.88×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Price Shoes's target market in Mexico?

Price Shoes's target market in Mexico covers an estimated 4,827,764 people, concentrated in Distrito Federal and State of Mexico.

02

What is the gender split and age of Price Shoes customers?

83.5% of the Price Shoes audience are female, 16.5% are male, with an average age of 29.7 years.

03

Which brands do Price Shoes fans like most?

Price Shoes fans show strongest brand affinity for Golden Goose (5.82×), Catholic Church (2.75×), and Banana (3×) over the country average.

04

Where do Price Shoes fans live in Mexico?

Price Shoes fans in Mexico are most concentrated in Distrito Federal (reach ~3M), State of Mexico (reach ~2M), and Puebla (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Price Shoes fans also like?

Beyond Price Shoes itself, the audience over-indexes on Catholic Church (2.75×), Banana (3×), Sarcasm (3×), and New Balance (3.03×) compared to the Mexico average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Price Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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