Price Shoes Audience in Mexico
Price Shoes has an estimated audience of 4,827,764 people in Mexico. 83.5% are female, 16.5% are male, average age 29.7. Top regions: Distrito Federal, State of Mexico, Puebla. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
The average Price Shoes fan in Mexico is 29.7 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Puebla. Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76.27× the country average). Demographically, the Price Shoes audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Price Shoes fans
| Metric | Value |
|---|---|
| Female | 83.5% |
| Male | 16.5% |
| Average age | 29.7 |
| Estimated audience size | 4,827,764 |
Audience persona
The typical Price Shoes fan in Mexico is more female, around 29.7 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 3,154,083 | 4.97× |
| State of Mexico | 2,094,139 | 3.16× |
| Puebla | 686,544 | 2.68× |
| Jalisco | 581,991 | 1.63× |
| Guanajuato | 300,338 | 1.32× |
| Veracruz (state) | 263,380 | 0.93× |
| Hidalgo | 230,750 | 1.97× |
| Tlaxcala | 154,228 | 2.78× |
| Michoacan de Ocampo | 107,338 | 0.64× |
| Aguascalientes | 93,880 | 1.53× |
| Baja California | 80,853 | 0.4× |
| Morelos | 57,356 | 0.69× |
| Zacatecas | 44,636 | 0.73× |
| Chihuahua | 43,734 | 0.26× |
| Chiapas | 41,482 | 0.29× |
| Guerrero | 38,127 | 0.31× |
| Tamaulipas | 34,855 | 0.22× |
| Nuevo Leon | 34,226 | 0.12× |
| Coahuila de Zaragoza | 25,748 | 0.18× |
| Quintana Roo | 24,582 | 0.26× |
| Durango | 16,735 | 0.25× |
| Yucatan | 14,365 | 0.14× |
| Nayarit | 8,186 | 0.18× |
| Baja California Sur | 5,148 | 0.13× |
| Campeche | 4,221 | 0.11× |
| Colima | 3,891 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
| Nutritionist | 39.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.56 |
| Risk Appetite | THRILL | 8.15 |
| Urban Lifestyle | OPEN | 2.1 |
| Need for Security | CONSERVATISM | 1.54 |
| Travelling | THRILL | 1.38 |
| Price Sensitivity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 95.7% |
| United States | 2.0% |
| Colombia | 0.7% |
See Price Shoes audiences in other countries
More Shopping audiences in Mexico
- BBVA (10,664,420)
- Champion (train) (10,114,200)
- Walmart (8,925,599)
- Bodega Aurrerá (7,627,463)
- OXXO (7,280,150)
Frequently asked questions
How many fans does Price Shoes have in Mexico?
Price Shoes has an estimated audience of 4,827,764 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Price Shoes fans?
83.5% of Price Shoes fans are female, 16.5% are male, with an average age of 29.7 years.
Which brands do Price Shoes fans like most?
Price Shoes fans show strongest brand affinity for Office 365 (76.27×), Google Drive (68.46×), and Twilight (series) (55.12×) over the country average.
Where do Price Shoes fans live in Mexico?
Price Shoes fans in Mexico are most concentrated in Distrito Federal (reach 3,154,083), State of Mexico (reach 2,094,139), and Puebla (reach 686,544). These three regions account for the largest share of the active audience.
What other brands do Price Shoes fans also like?
Beyond Price Shoes itself, the audience over-indexes on Google Drive (68.46×), Twilight (series) (55.12×), Karl Marx (92.17×), and Fox News Channel (118.49×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Price Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.