Price Shoes Target Market in Mexico

Price Shoes has an estimated audience of 4,827,764 people in Mexico. 83.5% are female, 16.5% are male, average age 29.7. Top regions: Distrito Federal, State of Mexico, Puebla. Top brand affinities: Catholic Church, Golden Goose, Banana, Sarcasm, Travel agency.

The average Price Shoes fan in Mexico is 29.7 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Puebla. Top brand affinities include Catholic Church, Golden Goose, Banana, with strongest over-indexing on Catholic Church (2.75× the country average). Demographically, the Price Shoes audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Customer demographics of Price Shoes

Demographic split for Price Shoes audience in Mexico
MetricValue
Female83.5%
Male16.5%
Average age29.7
Estimated audience size4,827,764

Audience persona

The typical Price Shoes fan in Mexico is more female, around 29.7 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.

Price Shoes customers by region in Mexico

Top regions ranked by reach for Price Shoes in Mexico
RegionReachAffinity
Distrito Federal~3M4.97×
State of Mexico~2M3.16×
Puebla~700K2.68×
Jalisco~600K1.63×
Guanajuato~300K1.31×
Veracruz (state)~300K0.93×
Hidalgo~200K1.97×
Tlaxcala~200K2.77×
Michoacan de Ocampo~100K0.65×
Aguascalientes~90K1.53×
Baja California~80K0.41×
Morelos~60K0.69×
Chihuahua~50K0.28×
Zacatecas~40K0.73×
Chiapas~40K0.3×
Guerrero~40K0.33×
Tamaulipas~40K0.24×
Nuevo Leon~40K0.13×
Coahuila de Zaragoza~30K0.21×
Quintana Roo~30K0.3×
Durango~20K0.29×
Yucatan~20K0.18×
Nayarit~10K0.24×
Baja California Sur~9K0.23×
Campeche~9K0.24×
Colima~8K0.25×

Top brand affinities of the Price Shoes audience

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Price Shoes audience
BrandAffinityCategory
Catholic Church2.75×Politics & Society
Golden Goose5.82×Fashion & Accessoires
BananaFood & Beverages
SarcasmPolitics & Society
Travel agencyTravel & Leisure
New Balance3.03×Fashion & Accessoires
Vianney4.63×Music & Radio
Jewelry1.7×Fashion & Accessoires
TV reality shows1.7×Movies & TV
Classical music1.75×Music & Radio
Tupperware4.95×Home & Garden
El PaísNews
FreewareTechnology & Electronics
Office Depot2.06×Shopping
DentistryBusiness & Career
Office 365Technology & Electronics
Stitch!2.37×Movies & TV
Game consoles1.94×Technology & Electronics
H&M2.39×Shopping
Shopping malls1.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Price Shoes audience
TraitClusterScore
MindfulnessBALANCE2.39
TravellingTHRILL1.88
Price SensitivityPREMIUM1.74
Convenience OrientationPREMIUM1.74
Need for SecurityCONSERVATISM1.59
Family OrientationCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Price Shoes
CountryShare
Mexico95.7%
United States2.0%
Colombia0.7%

See Price Shoes audiences in other countries

More Shopping audiences in Mexico

Frequently asked questions

Who is Price Shoes's target market in Mexico?

Price Shoes's target market in Mexico covers an estimated 4,827,764 people, concentrated in Distrito Federal and State of Mexico.

What is the gender split and age of Price Shoes customers?

83.5% of the Price Shoes audience are female, 16.5% are male, with an average age of 29.7 years.

Which brands do Price Shoes fans like most?

Price Shoes fans show strongest brand affinity for Catholic Church (2.75×), Golden Goose (5.82×), and Banana (3×) over the country average.

Where do Price Shoes fans live in Mexico?

Price Shoes fans in Mexico are most concentrated in Distrito Federal (reach ~3M), State of Mexico (reach ~2M), and Puebla (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Price Shoes fans also like?

Beyond Price Shoes itself, the audience over-indexes on Golden Goose (5.82×), Banana (3×), Sarcasm (3×), and Travel agency (3×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Price Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.