A data profile of the people who buy, follow and care about Price Shoes in Mexico — modelled from more than twelve digital signal sources. Price Shoes has an estimated audience of 4,827,764 people in Mexico.
The average Price Shoes fan in Mexico is 29.7 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Puebla.
Top brand affinities include Golden Goose, Catholic Church, Banana, with strongest over-indexing on Golden Goose (5.82× the country average).
Demographically, the Price Shoes audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Price Shoes fan in Mexico is more female, around 29.7 years old, with strong Mindfulness tendencies and a notable affinity for Golden Goose.
The key figures that characterise the Price Shoes profile in Mexico.
83.5% are female, 16.5% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 83.5% |
| Male | 16.5% |
| Average age | 29.7 |
| Estimated audience size | 4,827,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 2% |
of the worldwide Price Shoes audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 95.6% |
| United States | 2.0% |
| Colombia | 0.8% |
Where the Price Shoes audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Distrito Federal | ~3M | 4.97× | |
| 02 | State of Mexico | ~2M | 3.16× | |
| 03 | Tlaxcala | ~200K | 2.77× | |
| 04 | Puebla | ~700K | 2.68× | |
| 05 | Hidalgo | ~200K | 1.97× | |
| 06 | Jalisco | ~600K | 1.63× | |
| 07 | Aguascalientes | ~90K | 1.53× | |
| 08 | Guanajuato | ~300K | 1.31× | |
| 09 | Veracruz (state) | ~300K | 0.93× | |
| 10 | Zacatecas | ~40K | 0.73× | |
| 11 | Morelos | ~60K | 0.69× | |
| 12 | Michoacan de Ocampo | ~100K | 0.65× | |
| 13 | Baja California | ~80K | 0.41× | |
| 14 | Guerrero | ~40K | 0.33× | |
| 15 | Chiapas | ~40K | 0.30× | |
| 16 | Quintana Roo | ~30K | 0.30× | |
| 17 | Durango | ~20K | 0.29× | |
| 18 | Chihuahua | ~50K | 0.28× | |
| 19 | Colima | ~8K | 0.25× | |
| 20 | Tamaulipas | ~40K | 0.24× | |
| 21 | Nayarit | ~10K | 0.24× | |
| 22 | Campeche | ~9K | 0.24× | |
| 23 | Baja California Sur | ~9K | 0.23× | |
| 24 | Coahuila de Zaragoza | ~30K | 0.21× | |
| 25 | Yucatan | ~20K | 0.18× | |
| 26 | Nuevo Leon | ~40K | 0.13× |
The strongest cross-interests of the Price Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Golden Goose | Fashion & Accessoires | 5.82× | ||
| 02 | Tupperware | Home & Garden | 4.95× | ||
| 03 | Vianney | Music & Radio | 4.63× | ||
| 04 | New Balance | Fashion & Accessoires | 3.03× | ||
| 05 | Banana | Food & Beverages | 3.00× | ||
| 06 | Sarcasm | Politics & Society | 3.00× | ||
| 07 | Travel agency | Travel & Leisure | 3.00× | ||
| 08 | El País | News | 3.00× | ||
| 09 | Freeware | Technology & Electronics | 3.00× | ||
| 10 | Dentistry | Business & Career | 3.00× | ||
| 11 | Office 365 | Technology & Electronics | 3.00× | ||
| 12 | Catholic Church | Politics & Society | 2.75× | ||
| 13 | H&M | Shopping | 2.39× | ||
| 14 | Stitch! | Movies & TV | 2.37× | ||
| 15 | Office Depot | Shopping | 2.06× | ||
| 16 | Game consoles | Technology & Electronics | 1.94× | ||
| 17 | Classical music | Music & Radio | 1.75× | ||
| 18 | Shopping malls | Shopping | 1.75× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.70× | ||
| 20 | TV reality shows | Movies & TV | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.39× | |
| Travelling | THRILL | 1.88× | |
| Price Sensitivity | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Patriotism | CONSERVATISM | 0.88× |
Price Shoes's target market in Mexico covers an estimated 4,827,764 people, concentrated in Distrito Federal and State of Mexico.
83.5% of the Price Shoes audience are female, 16.5% are male, with an average age of 29.7 years.
Price Shoes fans show strongest brand affinity for Golden Goose (5.82×), Catholic Church (2.75×), and Banana (3×) over the country average.
Price Shoes fans in Mexico are most concentrated in Distrito Federal (reach ~3M), State of Mexico (reach ~2M), and Puebla (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Price Shoes itself, the audience over-indexes on Catholic Church (2.75×), Banana (3×), Sarcasm (3×), and New Balance (3.03×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Price Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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