Jewelry Audience in Mexico
Jewelry has an estimated audience of 9,387,642 people in Mexico. 59.0% are female, 41.0% are male, average age 34.1. Top brand affinities: Price Shoes, Wholesale, Keratin, Children's clothing, Jenni Rivera.
Top brand affinities include Price Shoes, Wholesale, Keratin, with strongest over-indexing on Price Shoes (1.7× the country average). Demographically, the Jewelry audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Jewelry fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 34.1 |
| Estimated audience size | 9,387,642 |
Audience persona
The typical Jewelry fan in Mexico is more female, around 34.1 years old, with strong Design Affinity tendencies and a notable affinity for Price Shoes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Price Shoes | 1.7× | Shopping |
| Wholesale | 1.64× | Fashion & Accessoires |
| Keratin | 1.75× | Beauty & Wellness |
| Children's clothing | 1.57× | Fashion & Accessoires |
| Jenni Rivera | 1.51× | Music & Radio |
| Blouse | 1.62× | Fashion & Accessoires |
| Mail order | 1.9× | Fashion & Accessoires |
| Eyelash | 1.53× | Beauty & Wellness |
| Bijou (jewellery) | 1.85× | Fashion & Accessoires |
| Claw | 1.67× | Pets & Animals |
| TVyNovelas | 1.58× | Movies & TV |
| Spring cleaning | 1.71× | Home & Garden |
| Collagen | 1.62× | Beauty & Wellness |
| Vianney | 1.54× | Music & Radio |
| Clothes Shop | 1.62× | Fashion & Accessoires |
| Tiffany & Co. | 1.56× | Fashion & Accessoires |
| Quinceañera (telenovela) | 1.88× | Movies & TV |
| Facial care | 1.55× | Beauty & Wellness |
| Sportswear (fashion) | 1.61× | Fashion & Accessoires |
| Stains | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.48 |
| Luxury Orientation | PREMIUM | 2.08 |
| Family Orientation | CONSERVATISM | 1.93 |
| Price Sensitivity | PREMIUM | 1.87 |
| DIY Mentality | THRILL | 1.61 |
| Quality Awareness | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
See Jewelry audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.