A data profile of the people who buy, follow and care about Jewelry in Mexico — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 9,387,642 people in Mexico.
Jewelry has an estimated audience of 9,387,642 people in Mexico. 59.0% are female, 41.0% are male, average age 34.1. Top brand affinities: Price Shoes, Wholesale, Keratin, Children's clothing, Jenni Rivera.
Top brand affinities include Price Shoes, Wholesale, Keratin, with strongest over-indexing on Price Shoes (1.7× the country average).
Demographically, the Jewelry audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Creativity, Family Orientation.
The typical Jewelry fan in Mexico is more female, around 34.1 years old, with strong Creativity tendencies and a notable affinity for Price Shoes.
The key figures that characterise the Jewelry profile in Mexico.
59.0% are female, 41.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 34.1 |
| Estimated audience size | 9,387,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Jewelry audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mail order | Fashion & Accessoires | 1.90× | ||
| 02 | Bijou (jewellery) | Fashion & Accessoires | 1.85× | ||
| 03 | Keratin | Beauty & Wellness | 1.75× | ||
| 04 | Spring cleaning | Home & Garden | 1.71× | ||
| 05 | Price Shoes | Shopping | 1.70× | ||
| 06 | Claw | Pets & Animals | 1.67× | ||
| 07 | Earthsea | Literature | 1.65× | ||
| 08 | Wholesale | Fashion & Accessoires | 1.64× | ||
| 09 | Blouse | Fashion & Accessoires | 1.62× | ||
| 10 | Collagen | Beauty & Wellness | 1.62× | ||
| 11 | Clothes Shop | Fashion & Accessoires | 1.62× | ||
| 12 | Sportswear (fashion) | Fashion & Accessoires | 1.61× | ||
| 13 | TVyNovelas | Movies & TV | 1.58× | ||
| 14 | Sebastián Rulli | Movies & TV | 1.58× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.57× | ||
| 16 | Tiffany & Co. | Fashion & Accessoires | 1.56× | ||
| 17 | Facial care | Beauty & Wellness | 1.55× | ||
| 18 | Vianney | Music & Radio | 1.54× | ||
| 19 | Eyelash | Beauty & Wellness | 1.53× | ||
| 20 | Jenni Rivera | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.20× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| Tradition | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Risk Appetite | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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