A data profile of the people who buy, follow and care about Jewelry in United Kingdom — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 23,554,582 people in United Kingdom.
The average Jewelry fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Matalan, J. D. Williams, The White Company, with strongest over-indexing on Matalan (1.53× the country average).
Demographically, the Jewelry audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Tradition, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Jewelry fan in United Kingdom is more female, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Matalan.
The key figures that characterise the Jewelry profile in United Kingdom.
66.2% are female, 33.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 43.7 |
| Estimated audience size | 23,554,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Jewelry audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~3M | 1.21× | |
| 02 | Greater London | ~3.5M | 1.17× | |
| 03 | East Midlands | ~2M | 1.12× | |
| 04 | East of England | ~2.5M | 1.09× | |
| 05 | Scotland | ~2.5M | 1.09× | |
| 06 | South West | ~2M | 1.08× | |
| 07 | South East | ~3.5M | 1.04× | |
| 08 | Wales | ~1.5M | 1.04× | |
| 09 | England | ~18M | 0.95× | |
| 10 | Northern Ireland | ~700K | 0.92× | |
| 11 | North East | ~800K | 0.82× | |
| 12 | Yorkshire and the Humber | ~1.5M | 0.75× | |
| 13 | West Midlands | ~700K | 0.73× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonmarché | Shopping | 1.85× | ||
| 02 | J. D. Williams | Shopping | 1.83× | ||
| 03 | Oz (TV series) | Movies & TV | 1.80× | ||
| 04 | Evening gown | Fashion & Accessoires | 1.67× | ||
| 05 | Monção | Travel & Leisure | 1.67× | ||
| 06 | Hair iron | Beauty & Wellness | 1.66× | ||
| 07 | Shoe insert | Health | 1.62× | ||
| 08 | Karen Millen | Fashion & Accessoires | 1.59× | ||
| 09 | The White Company | Literature | 1.55× | ||
| 10 | Laura Ashley | Home & Garden | 1.55× | ||
| 11 | Swarovski | Fashion & Accessoires | 1.54× | ||
| 12 | Creative industries | Business & Career | 1.54× | ||
| 13 | Wool Warehouse (Albuquerque, New Mexico) | Home & Garden | 1.54× | ||
| 14 | Matalan | Shopping | 1.53× | ||
| 15 | Sarah, Duchess of York | Literature | 1.53× | ||
| 16 | Dorothy Perkins | Fashion & Accessoires | 1.52× | ||
| 17 | Foundation garment | Fashion & Accessoires | 1.51× | ||
| 18 | Princess Eugenie of York | Politics & Society | 1.51× | ||
| 19 | Christmas ornament | Home & Garden | 1.51× | ||
| 20 | H. Samuel | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.13× | |
| Design Affinity | PREMIUM | 1.10× | |
| Creativity | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.75× | |
| Career Orientation | POWER | 0.78× |
Jewelry has an estimated audience of 23,554,582 people in United Kingdom, concentrated in England and Greater London.
66.2% of Jewelry fans are female, 33.8% are male, with an average age of 43.7 years.
Jewelry fans show strongest brand affinity for Matalan (1.53×), J. D. Williams (1.83×), and The White Company (1.55×) over the country average.
Jewelry fans in United Kingdom are most concentrated in England (reach ~18M), Greater London (reach ~3.5M), and South East (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on J. D. Williams (1.83×), The White Company (1.55×), Hair iron (1.66×), and Swarovski (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.