Jewelry Audience in United Kingdom
Jewelry has an estimated audience of 23,554,582 people in United Kingdom. 66.2% are female, 33.8% are male, average age 43.7. Top regions: England, Greater London, South East. Top brand affinities: Matalan, J. D. Williams, The White Company, Hair iron, Swarovski.
The average Jewelry fan in United Kingdom is 43.7 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Matalan, J. D. Williams, The White Company, with strongest over-indexing on Matalan (1.53× the country average). Demographically, the Jewelry audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Jewelry fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 43.7 |
| Estimated audience size | 23,554,582 |
Audience persona
The typical Jewelry fan in United Kingdom is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 17,665,937 | 0.95× |
| Greater London | 3,603,344 | 1.17× |
| South East | 3,302,413 | 1.04× |
| North West | 3,065,900 | 1.22× |
| East of England | 2,338,693 | 1.09× |
| Scotland | 2,312,853 | 1.09× |
| South West | 2,093,128 | 1.08× |
| East Midlands | 1,858,106 | 1.12× |
| Yorkshire and the Humber | 1,403,443 | 0.74× |
| Wales | 1,403,112 | 1.04× |
| North East | 742,554 | 0.81× |
| West Midlands | 731,179 | 0.72× |
| Northern Ireland | 663,566 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 1.53× | Shopping |
| J. D. Williams | 1.83× | Shopping |
| The White Company | 1.55× | Literature |
| Hair iron | 1.66× | Beauty & Wellness |
| Swarovski | 1.54× | Fashion & Accessoires |
| Laura Ashley | 1.55× | Home & Garden |
| Sarah, Duchess of York | 1.53× | Literature |
| Bonmarché | 1.85× | Shopping |
| H. Samuel | 1.5× | Fashion & Accessoires |
| Dorothy Perkins | 1.52× | Fashion & Accessoires |
| Creative industries | 1.54× | Business & Career |
| Karen Millen | 1.59× | Fashion & Accessoires |
| Princess Eugenie of York | 1.51× | Politics & Society |
| Evening gown | 1.67× | Fashion & Accessoires |
| Foundation garment | 1.51× | Fashion & Accessoires |
| Shoe insert | 1.62× | Health |
| Christmas ornament | 1.51× | Home & Garden |
| Wool Warehouse (Albuquerque, New Mexico) | 1.54× | Home & Garden |
| Oz (TV series) | 1.8× | Movies & TV |
| Monção | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Community Orientation | OPEN | 1.35 |
| Luxury Orientation | PREMIUM | 1.35 |
| Price Sensitivity | PREMIUM | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
See Jewelry audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Jewelry have in United Kingdom?
Jewelry has an estimated audience of 23,554,582 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Jewelry fans?
66.2% of Jewelry fans are female, 33.8% are male, with an average age of 43.7 years.
Which brands do Jewelry fans like most?
Jewelry fans show strongest brand affinity for Matalan (1.53×), J. D. Williams (1.83×), and The White Company (1.55×) over the country average.
Where do Jewelry fans live in United Kingdom?
Jewelry fans in United Kingdom are most concentrated in England (reach 17,665,937), Greater London (reach 3,603,344), and South East (reach 3,302,413). These three regions account for the largest share of the active audience.
What other brands do Jewelry fans also like?
Beyond Jewelry itself, the audience over-indexes on J. D. Williams (1.83×), The White Company (1.55×), Hair iron (1.66×), and Swarovski (1.54×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.