Rascasse Audience Intelligence

Jewelry Audience in Brazil

A data profile of the people who buy, follow and care about Jewelry in Brazil — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 18,647,499 people in Brazil.

#50among Lifestyle cluster in Brazil#111among Topic in Brazil#6in Fashion & Accessoires

The average Jewelry fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jewelry profile in Brazil.

Audience size
18.6M
in Brazil
Gender
69.1%♀
30.9% male
Age
40.6
average years
Country rank
#174
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jewelry fans

69.1% are female, 30.9% are male, average age 40.6.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Jewelry audience in Brazil
MetricValue
Female69.1%
Male30.9%
Average age40.6
Estimated audience size18,647,499
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Jewelry audience in Brazil
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Jewelry audience comes from Brazil.

Worldwide audience distribution share by country for Jewelry
CountryShare
United States18.9%
Japan4.8%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jewelry audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Jewelry fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~6.5M1.33×
02Rio de Janeiro~2M1.27×
03Federal District~400K1.24×
04Santa Catarina~1M1.16×
05Paraná~1.5M1.13×
06Rio Grande do Sul~1M1.11×
07Amazonas~300K1.05×
08Rio Grande do Norte~300K1.04×
09Minas Gerais~2M1.03×
10Roraima~50K1.02×
11Espírito Santo~400K1.00×
12Mato Grosso do Sul~300K1.00×
13Acre~60K1.00×
14Sergipe~200K0.99×
15Maranhão~500K0.98×
16Paraíba~400K0.98×
17Pernambuco~800K0.97×
18Alagoas~300K0.97×
19Amapá~60K0.96×
20Ceará~800K0.95×
21Pará~600K0.95×
22Rondônia~100K0.95×
23Tocantins~100K0.95×
24Goiás~700K0.94×
25Piauí~200K0.93×
26Bahia~1M0.92×
27Mato Grosso~300K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →