Rascasse Audience Intelligence

Jewelry Audience in Germany

A data profile of the people who buy, follow and care about Jewelry in Germany — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 16,005,336 people in Germany.

#51among Lifestyle cluster in Germany#71among Topic in Germany#4in Fashion & Accessoires

The average Jewelry fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Toddler, Home Interior Design, Baby food, with strongest over-indexing on Toddler (1.56× the country average).

Demographically, the Jewelry audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jewelry fan in Germany is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Toddler.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jewelry profile in Germany.

Audience size
16M
in Germany
Gender
63.8%♀
36.2% male
Age
38.5
average years
Country rank
#124
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jewelry fans

63.8% are female, 36.2% are male, average age 38.5.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Jewelry audience in Germany
MetricValue
Female63.8%
Male36.2%
Average age38.5
Estimated audience size16,005,336
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Jewelry audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Jewelry audience comes from Germany.

Worldwide audience distribution share by country for Jewelry
CountryShare
United States18.9%
Japan4.8%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jewelry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jewelry fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~4M1.14×
02Bayern~3M1.14×
03Baden-Württemberg~2.5M1.11×
04Berlin~800K1.10×
05Hamburg~400K1.09×
06Niedersachsen~1.5M1.08×
07Rheinland-Pfalz~800K1.06×
08Hessen~1M1.00×
09Schleswig-Holstein~600K0.97×
10Mecklenburg-Vorpommern~300K0.97×
11Bremen~100K0.96×
12Thüringen~400K0.94×
13Sachsen~700K0.91×
14Saarland~200K0.91×
15Brandenburg~400K0.88×
16Sachsen-Anhalt~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Jewelry, Germany
0.83×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jewelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jewelry audience
#·InterestCategoryAffinity×
01Party dressFashion & Accessoires1.88×
02Handmade jewelryFashion & Accessoires1.78×
03GownFashion & Accessoires1.76×
04EarringFashion & Accessoires1.75×
05BershkaShopping1.73×
06SephoraShopping1.66×
07Wedding cakeFood & Beverages1.65×
08Nail artBeauty & Wellness1.64×
09DecorationHome & Garden1.63×
10HandmadeHome & Garden1.63×
11Home Decoration & DesignHome & Garden1.63×
12Home Interior DesignHome & Garden1.62×
13Ring (jewellery)Fashion & Accessoires1.62×
14Nail polishBeauty & Wellness1.62×
15Marriage proposalKids & Family1.61×
16Wedding ringFashion & Accessoires1.58×
17Infant clothingKids & Family1.57×
18Engagement ringFashion & Accessoires1.57×
19ToddlerKids & Family1.56×
20Baby foodKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jewelry audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.22×
CreativityOPEN1.20×
ExtroversionTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jewelry audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
PatriotismCONSERVATISM0.70×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jewelry have in Germany?

Jewelry has an estimated audience of 16,005,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jewelry fans?

63.8% of Jewelry fans are female, 36.2% are male, with an average age of 38.5 years.

03

Which brands do Jewelry fans like most?

Jewelry fans show strongest brand affinity for Toddler (1.56×), Home Interior Design (1.62×), and Baby food (1.5×) over the country average.

04

Where do Jewelry fans live in Germany?

Jewelry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Jewelry fans also like?

Beyond Jewelry itself, the audience over-indexes on Home Interior Design (1.62×), Baby food (1.5×), Decoration (1.63×), and Handmade jewelry (1.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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