A data profile of the people who buy, follow and care about Jewelry in India — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 22,296,402 people in India.
The average Jewelry fan in India is 32.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include Shalwar kameez, Surf Excel, Horlicks, with strongest over-indexing on Shalwar kameez (1.62× the country average).
Demographically, the Jewelry audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Jewelry fan in India is more male, around 32.8 years old, with strong Family Orientation tendencies and a notable affinity for Shalwar kameez.
The key figures that characterise the Jewelry profile in India.
35.2% are female, 64.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 32.8 |
| Estimated audience size | 22,296,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Jewelry audience comes from India.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~1.5M | 2.09× | |
| 02 | Maharashtra | ~2M | 1.61× | |
| 03 | Rajasthan | ~700K | 1.38× | |
| 04 | Goa | ~30K | 1.27× | |
| 05 | Karnataka | ~700K | 1.20× | |
| 06 | Madhya Pradesh | ~500K | 1.09× | |
| 07 | Telangana | ~300K | 1.08× | |
| 08 | Uttarakhand | ~100K | 1.06× | |
| 09 | Kerala | ~400K | 1.05× | |
| 10 | Tamil Nadu | ~600K | 1.04× | |
| 11 | West Bengal | ~700K | 1.03× | |
| 12 | Punjab (region) | ~300K | 1.03× | |
| 13 | Haryana | ~300K | 1.03× | |
| 14 | Chhattisgarh | ~100K | 1.00× | |
| 15 | Assam | ~200K | 0.99× | |
| 16 | Uttar Pradesh | ~1M | 0.98× | |
| 17 | Andhra Pradesh | ~300K | 0.95× | |
| 18 | Manipur | ~30K | 0.95× | |
| 19 | Sikkim | ~9K | 0.95× | |
| 20 | Nagaland | ~10K | 0.93× | |
| 21 | Arunachal Pradesh | ~10K | 0.92× | |
| 22 | Mizoram | ~10K | 0.91× | |
| 23 | Tripura | ~30K | 0.90× | |
| 24 | Meghalaya | ~20K | 0.88× | |
| 25 | Jharkhand | ~200K | 0.87× | |
| 26 | Odisha | ~200K | 0.85× | |
| 27 | Himachal Pradesh | ~70K | 0.83× | |
| 28 | Bihar | ~300K | 0.72× | |
| 29 | Jammu and Kashmir | ~70K | 0.72× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mirraw | Fashion & Accessoires | 2.62× | ||
| 02 | Surf Excel | Home & Garden | 2.16× | ||
| 03 | Parent-in-law | Kids & Family | 2.16× | ||
| 04 | Mylo | Music & Radio | 2.12× | ||
| 05 | Staining | Technology & Electronics | 2.03× | ||
| 06 | Stayfree | Beauty & Wellness | 2.00× | ||
| 07 | Mehndi Designs | Beauty & Wellness | 1.98× | ||
| 08 | Toilet training | Kids & Family | 1.82× | ||
| 09 | Horlicks | Food & Beverages | 1.81× | ||
| 10 | The White Lotus | Movies & TV | 1.81× | ||
| 11 | Big Little Lies (TV series) | Movies & TV | 1.81× | ||
| 12 | Jamdani | Fashion & Accessoires | 1.73× | ||
| 13 | Ballet tutu | Fashion & Accessoires | 1.63× | ||
| 14 | Shalwar kameez | Fashion & Accessoires | 1.62× | ||
| 15 | Zari | Movies & TV | 1.62× | ||
| 16 | Dhakai | Fashion & Accessoires | 1.61× | ||
| 17 | Eucalyptus | Home & Garden | 1.58× | ||
| 18 | Shirt stud | Fashion & Accessoires | 1.57× | ||
| 19 | Sibling-in-law | Kids & Family | 1.56× | ||
| 20 | Bandhani | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Tradition | CONSERVATISM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.44× | |
| Risk Appetite | THRILL | 0.45× | |
| Patriotism | CONSERVATISM | 0.47× |
Jewelry has an estimated audience of 22,296,402 people in India, concentrated in Maharashtra and Gujarat.
35.2% of Jewelry fans are female, 64.8% are male, with an average age of 32.8 years.
Jewelry fans show strongest brand affinity for Shalwar kameez (1.62×), Surf Excel (2.16×), and Horlicks (1.81×) over the country average.
Jewelry fans in India are most concentrated in Maharashtra (reach ~2M), Gujarat (reach ~1.5M), and Uttar Pradesh (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on Surf Excel (2.16×), Horlicks (1.81×), Mirraw (2.62×), and Mehndi Designs (1.98×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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