Rascasse Audience Intelligence

Jewelry Audience in Ireland

A data profile of the people who buy, follow and care about Jewelry in Ireland — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 1,516,743 people in Ireland.

#42among Lifestyle cluster in Ireland#70among Topic in Ireland#5in Fashion & Accessoires

Jewelry has an estimated audience of 1,516,743 people in Ireland. 68.3% are female, 31.7% are male, average age 40.4.

Demographically, the Jewelry audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Design Affinity.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Jewelry profile in Ireland.

Audience size
1.5M
in Ireland
Gender
68.3%♀
31.7% male
Age
40.4
average years
Country rank
#149
Topic in Ireland
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jewelry fans

68.3% are female, 31.7% are male, average age 40.4.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Jewelry audience in Ireland
MetricValue
Female68.3%
Male31.7%
Average age40.4
Estimated audience size1,516,743
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Jewelry audience in Ireland
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Jewelry audience comes from Ireland.

Worldwide audience distribution share by country for Jewelry
CountryShare
United States18.9%
Japan4.8%
Italy4.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jewelry audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Design AffinityPREMIUM0.87×
TravellingTHRILL0.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jewelry audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.61×
TravellingTHRILL0.85×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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