A data profile of the people who buy, follow and care about Jewelry in Belgium — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 3,437,462 people in Belgium.
The average Jewelry fan in Belgium is 43.4 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include C&A, Children's clothing, Jbc, with strongest over-indexing on C&A (1.52× the country average).
Demographically, the Jewelry audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Jewelry fan in Belgium is more female, around 43.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for C&A.
The key figures that characterise the Jewelry profile in Belgium.
65.4% are female, 34.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.4 |
| Estimated audience size | 3,437,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Jewelry audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~400K | 1.55× | |
| 02 | Antwerp | ~500K | 1.44× | |
| 03 | Flemish Brabant | ~400K | 1.31× | |
| 04 | East Flanders | ~400K | 1.20× | |
| 05 | West Flanders | ~300K | 1.06× | |
| 06 | Limburg | ~200K | 1.02× | |
| 07 | Walloon Brabant | ~80K | 0.90× | |
| 08 | Luxembourg | ~80K | 0.86× | |
| 09 | Liege | ~200K | 0.81× | |
| 10 | Province of Namur | ~100K | 0.79× | |
| 11 | Hainaut | ~300K | 0.70× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | My Jewellery | Shopping | 2.32× | ||
| 02 | Bonprix | Shopping | 1.77× | ||
| 03 | university maryland | Business & Career | 1.75× | ||
| 04 | Nondestructive testing | Business & Career | 1.74× | ||
| 05 | My Name Necklace | Fashion & Accessoires | 1.73× | ||
| 06 | Beauty Makeup | Beauty & Wellness | 1.70× | ||
| 07 | Women's fashion | Fashion & Accessoires | 1.64× | ||
| 08 | Business marketing | Business & Career | 1.63× | ||
| 09 | Karma yoga | Health | 1.63× | ||
| 10 | Makeup &hair | Beauty & Wellness | 1.63× | ||
| 11 | Pull & Bear | Fashion & Accessoires | 1.59× | ||
| 12 | Ted Baker | Fashion & Accessoires | 1.59× | ||
| 13 | Dreambaby | Kids & Family | 1.54× | ||
| 14 | Marriage proposal | Kids & Family | 1.54× | ||
| 15 | Maje | Shopping | 1.54× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 17 | Jbc | Kids & Family | 1.53× | ||
| 18 | Blouse | Fashion & Accessoires | 1.53× | ||
| 19 | C&A | Shopping | 1.52× | ||
| 20 | And Other Stories | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.28× | |
| Travelling | THRILL | 1.02× | |
| Pet Ownership | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Design Affinity | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.97× |
Jewelry has an estimated audience of 3,437,462 people in Belgium, concentrated in Antwerp and East Flanders.
65.4% of Jewelry fans are female, 34.6% are male, with an average age of 43.4 years.
Jewelry fans show strongest brand affinity for C&A (1.52×), Children's clothing (1.53×), and Jbc (1.53×) over the country average.
Jewelry fans in Belgium are most concentrated in Antwerp (reach ~500K), East Flanders (reach ~400K), and Flemish Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on Children's clothing (1.53×), Jbc (1.53×), Blouse (1.53×), and Business marketing (1.63×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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