A data profile of the people who buy, follow and care about Children's clothing in Belgium — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 1,584,467 people in Belgium.
Children's clothing has an estimated audience of 1,584,467 people in Belgium. 75.6% are female, 24.4% are male, average age 44.3. Top brand affinities: Kruidvat, IKEA, Colruyt (supermarket), Albert Heijn, Jbc.
Top brand affinities include Kruidvat, IKEA, Colruyt (supermarket), with strongest over-indexing on Kruidvat (1.78× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Children's clothing fan in Belgium is more female, around 44.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Children's clothing profile in Belgium.
75.6% are female, 24.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 44.3 |
| Estimated audience size | 1,584,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Children's clothing audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant bodysuit | Kids & Family | 4.52× | ||
| 02 | Dreambaby | Kids & Family | 3.55× | ||
| 03 | Jbc | Kids & Family | 3.48× | ||
| 04 | Kiabi | Fashion & Accessoires | 2.86× | ||
| 05 | Garden furniture | Home & Garden | 2.70× | ||
| 06 | Kindergarten | Kids & Family | 2.50× | ||
| 07 | Blouse | Fashion & Accessoires | 2.42× | ||
| 08 | Skirt | Fashion & Accessoires | 2.30× | ||
| 09 | C&A | Shopping | 2.18× | ||
| 10 | HEMA | Shopping | 2.11× | ||
| 11 | Handbags | Fashion & Accessoires | 1.90× | ||
| 12 | Albert Heijn | Shopping | 1.88× | ||
| 13 | Infant | Kids & Family | 1.82× | ||
| 14 | Bed | Home & Garden | 1.80× | ||
| 15 | Kruidvat | Shopping | 1.78× | ||
| 16 | H&M | Shopping | 1.75× | ||
| 17 | IKEA | Home & Garden | 1.66× | ||
| 18 | Flanders | Travel & Leisure | 1.62× | ||
| 19 | Immoweb | Home & Garden | 1.53× | ||
| 20 | Colruyt (supermarket) | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Travelling | THRILL | 1.39× | |
| Patriotism | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 0.73× | |
| Pet Ownership | JOY | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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