A data profile of the people who buy, follow and care about Kruidvat in Belgium — modelled from more than twelve digital signal sources. Kruidvat has an estimated audience of 6,744,364 people in Belgium.
The average Kruidvat fan in Belgium is 43.9 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Colruyt (supermarket), ICI Paris XL, Aldi, with strongest over-indexing on Colruyt (supermarket) (1.53× the country average).
Demographically, the Kruidvat audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Kruidvat fan in Belgium is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Kruidvat profile in Belgium.
75.6% are female, 24.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 43.9 |
| Estimated audience size | 6,744,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Kruidvat audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 47.5% |
| Belgium | 45.1% |
| Germany | 1.1% |
Where the Kruidvat audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~900K | 1.49× | |
| 02 | Limburg | ~400K | 1.41× | |
| 03 | West Flanders | ~800K | 1.40× | |
| 04 | East Flanders | ~900K | 1.38× | |
| 05 | Flemish Brabant | ~700K | 1.15× | |
| 06 | Brussels | ~400K | 0.87× | |
| 07 | Hainaut | ~600K | 0.82× | |
| 08 | Liege | ~500K | 0.80× | |
| 09 | Province of Namur | ~200K | 0.71× | |
| 10 | Walloon Brabant | ~90K | 0.54× | |
| 11 | Luxembourg | ~80K | 0.44× |
The strongest cross-interests of the Kruidvat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ICI Paris XL | Shopping | 3.87× | ||
| 02 | Rituals | Beauty & Wellness | 2.08× | ||
| 03 | Bol.com | Shopping | 1.95× | ||
| 04 | Jumbo (supermarket) | Shopping | 1.92× | ||
| 05 | C&A | Shopping | 1.83× | ||
| 06 | Fragrances | Beauty & Wellness | 1.73× | ||
| 07 | Intermarché | Shopping | 1.70× | ||
| 08 | Black Friday (shopping) | Shopping | 1.66× | ||
| 09 | Carrefour | Shopping | 1.65× | ||
| 10 | Discount stores | Shopping | 1.60× | ||
| 11 | Price | Shopping | 1.56× | ||
| 12 | Aldi | Shopping | 1.55× | ||
| 13 | Dresses | Fashion & Accessoires | 1.55× | ||
| 14 | Mammal | Pets & Animals | 1.54× | ||
| 15 | Colruyt (supermarket) | Food & Beverages | 1.53× | ||
| 16 | Luxembourg | Travel & Leisure | 1.53× | ||
| 17 | Shopping malls | Shopping | 1.52× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.51× | ||
| 19 | AliExpress | Shopping | 1.51× | ||
| 20 | Discounts and allowances | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Travelling | THRILL | 1.18× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.31× | |
| Social Media Usage | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.86× |
Kruidvat's target market in Belgium covers an estimated 6,744,364 people, concentrated in Antwerp and East Flanders.
75.6% of the Kruidvat audience are female, 24.4% are male, with an average age of 43.9 years.
Kruidvat fans show strongest brand affinity for Colruyt (supermarket) (1.53×), ICI Paris XL (3.87×), and Aldi (1.55×) over the country average.
Kruidvat fans in Belgium are most concentrated in Antwerp (reach ~900K), East Flanders (reach ~900K), and West Flanders (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Kruidvat itself, the audience over-indexes on ICI Paris XL (3.87×), Aldi (1.55×), Carrefour (1.65×), and Luxembourg (1.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Kruidvat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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