A data profile of the people who buy, follow and care about Price in Belgium — modelled from more than twelve digital signal sources. Price has an estimated audience of 2,198,711 people in Belgium.
Price has an estimated audience of 2,198,711 people in Belgium. 56.6% are female, 43.4% are male, average age 44.7. Top brand affinities: Kruidvat, Bol.com, H&M, Recreation, HEMA.
Top brand affinities include Kruidvat, Bol.com, H&M, with strongest over-indexing on Kruidvat (1.56× the country average).
Demographically, the Price audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Price fan in Belgium is more female, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Price profile in Belgium.
56.6% are female, 43.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.7 |
| Estimated audience size | 2,198,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Price audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bol.com | Shopping | 2.26× | ||
| 02 | Deal of the day | Shopping | 2.07× | ||
| 03 | HEMA | Shopping | 1.98× | ||
| 04 | Center Parcs | Travel & Leisure | 1.76× | ||
| 05 | Amsterdam | Travel & Leisure | 1.73× | ||
| 06 | Walking | Sports | 1.72× | ||
| 07 | Lodging | Travel & Leisure | 1.72× | ||
| 08 | Refrigerator | Home & Garden | 1.70× | ||
| 09 | Sunweb | Travel & Leisure | 1.69× | ||
| 10 | Nutrient | Food & Beverages | 1.65× | ||
| 11 | Black Friday (shopping) | Shopping | 1.63× | ||
| 12 | H&M | Shopping | 1.62× | ||
| 13 | Vtm | Movies & TV | 1.62× | ||
| 14 | Primark | Shopping | 1.60× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.60× | ||
| 16 | Jumbo (supermarket) | Shopping | 1.58× | ||
| 17 | Kruidvat | Shopping | 1.56× | ||
| 18 | Customer service | Business & Career | 1.56× | ||
| 19 | Recreation | Travel & Leisure | 1.55× | ||
| 20 | Kinepolis | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.29× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Spirituality | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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