A data profile of the people who buy, follow and care about Price in Austria — modelled from more than twelve digital signal sources. Price has an estimated audience of 1,191,042 people in Austria.
The average Price fan in Austria is 41.9 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Billa (supermarket), WhatsApp, Shoes, with strongest over-indexing on Billa (supermarket) (1.52× the country average).
Demographically, the Price audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Price fan in Austria is more female, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Price profile in Austria.
63.6% are female, 36.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 41.9 |
| Estimated audience size | 1,191,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Price audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
Where the Price audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.23× | |
| 02 | Carinthia (state) | ~70K | 1.18× | |
| 03 | Styria | ~200K | 1.11× | |
| 04 | Burgenland | ~30K | 1.10× | |
| 05 | Upper Austria | ~200K | 1.03× | |
| 06 | Vienna | ~200K | 0.91× | |
| 07 | Salzburg | ~70K | 0.86× | |
| 08 | Vorarlberg | ~30K | 0.82× | |
| 09 | Tyrol | ~60K | 0.79× |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toys | Games | 2.13× | ||
| 02 | Italian cuisine | Food & Beverages | 2.01× | ||
| 03 | Internet & Social Media | 1.90× | |||
| 04 | Hair products | Beauty & Wellness | 1.89× | ||
| 05 | Lodging | Travel & Leisure | 1.84× | ||
| 06 | Technology & Electronics | 1.83× | |||
| 07 | Hairstyle | Beauty & Wellness | 1.81× | ||
| 08 | Freeware | Technology & Electronics | 1.73× | ||
| 09 | Hornbach | Shopping | 1.72× | ||
| 10 | Desserts | Food & Beverages | 1.70× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 12 | TK Maxx | Shopping | 1.68× | ||
| 13 | Shoes | Fashion & Accessoires | 1.67× | ||
| 14 | Happiness | Health | 1.67× | ||
| 15 | Deichmann | Shopping | 1.66× | ||
| 16 | Austrian Airlines | Travel & Leisure | 1.62× | ||
| 17 | Hobby | Home & Garden | 1.60× | ||
| 18 | Hungary | Travel & Leisure | 1.59× | ||
| 19 | Billa (supermarket) | Shopping | 1.52× | ||
| 20 | Vacations | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Price Sensitivity | PREMIUM | 1.51× | |
| Extroversion | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Quality Awareness | PREMIUM | 0.93× |
Price has an estimated audience of 1,191,042 people in Austria, concentrated in Vienna and Lower Austria.
63.6% of Price fans are female, 36.4% are male, with an average age of 41.9 years.
Price fans show strongest brand affinity for Billa (supermarket) (1.52×), WhatsApp (1.9×), and Shoes (1.67×) over the country average.
Price fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Price itself, the audience over-indexes on WhatsApp (1.9×), Shoes (1.67×), Hornbach (1.72×), and Austrian Airlines (1.62×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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