A data profile of the people who buy, follow and care about Price in India — modelled from more than twelve digital signal sources. Price has an estimated audience of 10,174,382 people in India.
Price has an estimated audience of 10,174,382 people in India. 24.1% are female, 75.9% are male, average age 30.1. Top brand affinities: Risk management, Instant messaging, YouTube Music, Psychology, Voucher.
Top brand affinities include Risk management, Instant messaging, YouTube Music, with strongest over-indexing on Risk management (8.52× the country average).
Demographically, the Price audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Price fan in India is more male, around 30.1 years old, with strong Career Orientation tendencies and a notable affinity for Risk management.
The key figures that characterise the Price profile in India.
24.1% are female, 75.9% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 30.1 |
| Estimated audience size | 10,174,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Price audience comes from India.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Risk management | Business & Career | 8.52× | ||
| 02 | Voucher | Shopping | 7.06× | ||
| 03 | BlackRock | Business & Career | 6.98× | ||
| 04 | YouTube Music | Internet & Social Media | 3.95× | ||
| 05 | Nikkei 225 | Business & Career | 3.46× | ||
| 06 | Monarchy | Politics & Society | 3.02× | ||
| 07 | Macau | Travel & Leisure | 2.97× | ||
| 08 | Hang Seng Index | Business & Career | 2.64× | ||
| 09 | Savings account | Business & Career | 2.61× | ||
| 10 | Lodging | Travel & Leisure | 2.47× | ||
| 11 | Instant messaging | Internet & Social Media | 2.38× | ||
| 12 | Pizza | Food & Beverages | 2.28× | ||
| 13 | Accounting | Business & Career | 2.19× | ||
| 14 | Coursera | Business & Career | 2.16× | ||
| 15 | Wikipedia | Internet & Social Media | 2.02× | ||
| 16 | Anthropology | Business & Career | 1.99× | ||
| 17 | Psychology | Business & Career | 1.76× | ||
| 18 | Volunteering | Politics & Society | 1.75× | ||
| 19 | Technology & Electronics | 1.59× | |||
| 20 | Apartment | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Mindfulness | BALANCE | 1.27× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.86× | |
| Social Media Usage | JOY | 0.89× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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