Rascasse Audience Intelligence

Price Audience in Norway

A data profile of the people who buy, follow and care about Price in Norway — modelled from more than twelve digital signal sources. Price has an estimated audience of 952,604 people in Norway.

Price has an estimated audience of 952,604 people in Norway. 60.6% are female, 39.4% are male, average age 41.3. Top brand affinities: Cat food, Washing machine, Ticketmaster, Apartment, Dinner.

Top brand affinities include Cat food, Washing machine, Ticketmaster, with strongest over-indexing on Cat food (4.23× the country average).

Demographically, the Price audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Individualism.

The typical Price fan in Norway is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Cat food.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Price profile in Norway.

Audience size
953K
in Norway
Gender
60.6%
39.4% male
Age
41.3
average years
Country rank
#306
Topic in Norway
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Price fans

60.6% are female, 39.4% are male, average age 41.3.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Price audience in Norway
MetricValue
Female60.6%
Male39.4%
Average age41.3
Estimated audience size952,604
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Price audience in Norway
Age bracketShare%
16-1922%
20-2912%
30-3915%
40-4921%
50+29%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Price audience comes from Norway.

Worldwide audience distribution share by country for Price
CountryShare
United States22.7%
Brazil6.0%
United Kingdom5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Price audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Price audience
#·InterestCategoryAffinity×
01Washing machineHome & Garden4.78×
02Cat foodPets & Animals4.23×
03Heat pumpHome & Garden3.00×
04TicketmasterTravel & Leisure2.66×
05AccountingBusiness & Career2.61×
06GermanyTravel & Leisure2.38×
07NASDAQBusiness & Career2.36×
08YouTube MusicInternet & Social Media2.32×
09HairstyleBeauty & Wellness2.24×
10Spar (retailer)Shopping1.93×
11Retro styleFashion & Accessoires1.85×
12IntersportShopping1.79×
13DinnerFood & Beverages1.77×
14Facebook MessengerInternet & Social Media1.65×
15PizzaFood & Beverages1.61×
16DessertsFood & Beverages1.55×
17LunchFood & Beverages1.55×
18FoodieFood & Beverages1.53×
19ApartmentBusiness & Career1.52×
20VacationsTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Price audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Price audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.69×
IndividualismJOY1.47×
Convenience OrientationPREMIUM1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Price audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
ExtroversionTHRILL0.91×
Design AffinityPREMIUM0.91×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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