A data profile of the people who buy, follow and care about Price in Ireland — modelled from more than twelve digital signal sources. Price has an estimated audience of 1,045,472 people in Ireland.
Price has an estimated audience of 1,045,472 people in Ireland. 56.5% are female, 43.5% are male, average age 43.2. Top brand affinities: Mixed martial arts, Apprenticeship, Accounting, Anthropology, Czech Republic.
Top brand affinities include Mixed martial arts, Apprenticeship, Accounting, with strongest over-indexing on Mixed martial arts (1.5× the country average).
Demographically, the Price audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Price fan in Ireland is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Price profile in Ireland.
56.5% are female, 43.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.2 |
| Estimated audience size | 1,045,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Price audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Kuga | Cars & Mobility | 3.71× | ||
| 02 | Peugeot 2008 | Cars & Mobility | 3.16× | ||
| 03 | Peugeot 5008 | Cars & Mobility | 3.06× | ||
| 04 | Czech Republic | Travel & Leisure | 3.02× | ||
| 05 | Kia Sportage | Cars & Mobility | 3.01× | ||
| 06 | Kia Sorento | Cars & Mobility | 2.87× | ||
| 07 | Volvo XC90 | Cars & Mobility | 2.76× | ||
| 08 | Peugeot 3008 | Cars & Mobility | 2.68× | ||
| 09 | Apprenticeship | Business & Career | 1.66× | ||
| 10 | BBC Sport | Sports | 1.65× | ||
| 11 | Hot tub | Home & Garden | 1.65× | ||
| 12 | Log cabin | Home & Garden | 1.62× | ||
| 13 | Crossword | Games | 1.56× | ||
| 14 | New Zealand | Travel & Leisure | 1.54× | ||
| 15 | Accounting | Business & Career | 1.53× | ||
| 16 | Groupon | Internet & Social Media | 1.53× | ||
| 17 | Anthropology | Business & Career | 1.51× | ||
| 18 | Electric car | Cars & Mobility | 1.51× | ||
| 19 | Globalization | Politics & Society | 1.51× | ||
| 20 | Mixed martial arts | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.19× | |
| Career Orientation | POWER | 1.18× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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