Price Audience in United Kingdom
Price has an estimated audience of 15,443,106 people in United Kingdom. 58.6% are female, 41.4% are male, average age 42.9. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, WhatsApp, Hobby, Distilled beverage, Expensive Taste.
The average Price fan in United Kingdom is 42.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, WhatsApp, Hobby, with strongest over-indexing on Weddings (1.8× the country average). Demographically, the Price audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Price fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.9 |
| Estimated audience size | 15,443,106 |
Audience persona
The typical Price fan in United Kingdom is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,582,330 | 0.82× |
| South East | 1,924,133 | 0.93× |
| Yorkshire and the Humber | 1,747,178 | 1.41× |
| East of England | 1,547,715 | 1.1× |
| Scotland | 1,249,265 | 0.9× |
| Wales | 998,911 | 1.13× |
| West Midlands | 962,461 | 1.45× |
| South West | 945,585 | 0.74× |
| East Midlands | 870,753 | 0.8× |
| North West | 798,899 | 0.48× |
| North East | 650,748 | 1.08× |
| Northern Ireland | 547,532 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.8× | Kids & Family |
| 1.86× | Internet & Social Media | |
| Hobby | 1.67× | Home & Garden |
| Distilled beverage | 1.65× | Food & Beverages |
| Expensive Taste | 2.31× | Business & Career |
| TUI | 1.69× | Travel & Leisure |
| Home Bargains | 1.59× | Shopping |
| Purchase discount | 3.28× | Shopping |
| Argos (retailer) | 1.52× | Shopping |
| TripAdvisor | 1.74× | Travel & Leisure |
| Mango | 3.39× | Shopping |
| B&Q | 1.51× | Shopping |
| Daily Star (United Kingdom) | 1.91× | News |
| Home Appliances | 1.56× | Home & Garden |
| Betfair | 1.97× | Games |
| William Hill (bookmaker) | 1.55× | Games |
| Refrigerator | 1.84× | Home & Garden |
| Luxury yacht | 2.44× | Travel & Leisure |
| Kitchenware | 1.98× | Home & Garden |
| Home business | 3.08× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.31 |
| Indulgence | JOY | 1.2 |
| Price Sensitivity | PREMIUM | 1.13 |
| Luxury Orientation | PREMIUM | 1.1 |
| Social Media Usage | JOY | 1.06 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
See Price audiences in other countries
More Shopping audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Price have in United Kingdom?
Price has an estimated audience of 15,443,106 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Price fans?
58.6% of Price fans are female, 41.4% are male, with an average age of 42.9 years.
Which brands do Price fans like most?
Price fans show strongest brand affinity for Weddings (1.8×), WhatsApp (1.86×), and Hobby (1.67×) over the country average.
Where do Price fans live in United Kingdom?
Price fans in United Kingdom are most concentrated in England (reach 11,582,330), South East (reach 1,924,133), and Yorkshire and the Humber (reach 1,747,178). These three regions account for the largest share of the active audience.
What other brands do Price fans also like?
Beyond Price itself, the audience over-indexes on WhatsApp (1.86×), Hobby (1.67×), Distilled beverage (1.65×), and Expensive Taste (2.31×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.