Price Audience in Brazil
Price has an estimated audience of 16,823,877 people in Brazil. 62.6% are female, 37.4% are male, average age 41.0. Top brand affinities: Neymar, Children's clothing, Nature, Carrefour, Family.
Top brand affinities include Neymar, Children's clothing, Nature, with strongest over-indexing on Neymar (1.86× the country average). Demographically, the Price audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Shopping · Type: Topic
Demographics of Price fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.0 |
| Estimated audience size | 16,823,877 |
Audience persona
The typical Price fan in Brazil is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Neymar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Neymar | 1.86× | Sports |
| Children's clothing | 2.67× | Fashion & Accessoires |
| Nature | 1.7× | Home & Garden |
| Carrefour | 2.23× | Shopping |
| Family | 1.51× | Kids & Family |
| Handbags | 2.31× | Fashion & Accessoires |
| Fast food | 1.92× | Food & Beverages |
| AliExpress | 2.13× | Shopping |
| Social media | 1.58× | Business & Career |
| UEFA Champions League | 1.83× | Sports |
| Skin care | 2.32× | Beauty & Wellness |
| 1.88× | Technology & Electronics | |
| Sephora | 2.43× | Shopping |
| Samsung | 1.99× | Technology & Electronics |
| Spotify | 1.75× | Internet & Social Media |
| Sport Club do Recife | 1.99× | Sports |
| SUVs | 1.99× | Cars & Mobility |
| Electrolux | 2.2× | Home & Garden |
| Lojas Renner | 2.13× | Fashion & Accessoires |
| Coritiba Foot Ball Club | 2.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.89 |
| Mindfulness | BALANCE | 1.71 |
| Need for Security | CONSERVATISM | 1.57 |
| Risk Appetite | THRILL | 1.54 |
| Family Orientation | CONSERVATISM | 1.5 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
See Price audiences in other countries
More Shopping audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.