Carrefour Target Market in Brazil
Carrefour has an estimated audience of 14,049,551 people in Brazil. 65.6% are female, 34.4% are male, average age 44.6. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Hypermarket, Deal of the day, Price, CAC 40, Black Friday (shopping).
The average Carrefour fan in Brazil is 44.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Hypermarket, Deal of the day, Price, with strongest over-indexing on Hypermarket (2.33× the country average). Demographically, the Carrefour audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Carrefour
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 44.6 |
| Estimated audience size | 14,049,551 |
Audience persona
The typical Carrefour fan in Brazil is more female, around 44.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Hypermarket.
Carrefour customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~8.5M | 2.35× |
| Rio de Janeiro | ~2.5M | 1.81× |
| Minas Gerais | ~2M | 1.33× |
| Rio Grande do Sul | ~1.5M | 1.83× |
| Pernambuco | ~1M | 1.67× |
| Goiás | ~900K | 1.73× |
| Paraná | ~900K | 1.06× |
| Amazonas | ~600K | 2.4× |
| Rio Grande do Norte | ~600K | 2.44× |
| Federal District | ~500K | 2.26× |
| Paraíba | ~500K | 1.84× |
| Santa Catarina | ~300K | 0.54× |
| Espírito Santo | ~300K | 1.15× |
| Bahia | ~300K | 0.31× |
| Mato Grosso do Sul | ~300K | 1.27× |
| Ceará | ~200K | 0.3× |
| Alagoas | ~100K | 0.73× |
| Pará | ~80K | 0.17× |
| Maranhão | ~60K | 0.18× |
| Mato Grosso | ~50K | 0.2× |
| Piauí | ~50K | 0.25× |
| Sergipe | ~40K | 0.26× |
| Rondônia | ~30K | 0.25× |
| Tocantins | ~30K | 0.29× |
| Amapá | ~20K | 0.32× |
| Acre | ~20K | 0.33× |
| Roraima | ~20K | 0.39× |
Top brand affinities of the Carrefour audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hypermarket | 2.33× | Shopping |
| Deal of the day | 2.12× | Shopping |
| Price | 1.65× | Shopping |
| CAC 40 | 2.42× | Business & Career |
| Black Friday (shopping) | 1.51× | Shopping |
| Coupons | 1.63× | Shopping |
| Magazine Luiza | 1.51× | Shopping |
| Discounts and allowances | 2.02× | Shopping |
| Discounting | 1.51× | Shopping |
| Department store | 1.94× | Shopping |
| Lojas Renner | 1.76× | Fashion & Accessoires |
| Atacadão | 1.73× | Shopping |
| Lojas Americanas | 1.82× | Shopping |
| Assaí | 2.01× | Food & Beverages |
| Discount stores | 1.51× | Shopping |
| Grocery store | 2.03× | Food & Beverages |
| Electrolux | 1.69× | Home & Garden |
| Saving | 2.09× | Business & Career |
| Walmart | 2.7× | Shopping |
| Buscapé | 1.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.79 |
| Creativity | OPEN | 1.16 |
| Spirituality | BALANCE | 1.06 |
| DIY Mentality | THRILL | 1 |
| Indulgence | JOY | 0.98 |
| Family Orientation | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.9% |
| France | 14.2% |
| Spain | 10.4% |
See Carrefour audiences in other countries
More Supermarket audiences in Brazil
- Atacadão (11,436,262)
- Walmart (3,573,318)
- Plus (supermarket) (2,171,852)
- Argos (retailer) (917,323)
- Santa Isabel (supermarkets) (752,680)
Frequently asked questions
Who is Carrefour's target market in Brazil?
Carrefour's target market in Brazil covers an estimated 14,049,551 people, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Carrefour customers?
65.6% of the Carrefour audience are female, 34.4% are male, with an average age of 44.6 years.
Which brands do Carrefour fans like most?
Carrefour fans show strongest brand affinity for Hypermarket (2.33×), Deal of the day (2.12×), and Price (1.65×) over the country average.
Where do Carrefour fans live in Brazil?
Carrefour fans in Brazil are most concentrated in São Paulo (reach ~8.5M), Rio de Janeiro (reach ~2.5M), and Minas Gerais (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Carrefour fans also like?
Beyond Carrefour itself, the audience over-indexes on Deal of the day (2.12×), Price (1.65×), CAC 40 (2.42×), and Black Friday (shopping) (1.51×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.