A data profile of the people who buy, follow and care about Assaí in Brazil — modelled from more than twelve digital signal sources. Assaí has an estimated audience of 8,235,221 people in Brazil.
The average Assaí fan in Brazil is 42.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Bahia.
Top brand affinities include Rice, Panvel Farmácias, Milk, with strongest over-indexing on Rice (6.03× the country average).
Demographically, the Assaí audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Assaí fan in Brazil is more female, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rice.
The key figures that characterise the Assaí profile in Brazil.
67.0% are female, 33.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 42.3 |
| Estimated audience size | 8,235,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Assaí audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.8% |
| United States | 0.6% |
| Portugal | 0.3% |
Where the Assaí audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sergipe | ~200K | 1.88× | |
| 02 | São Paulo | ~3.5M | 1.62× | |
| 03 | Mato Grosso do Sul | ~200K | 1.61× | |
| 04 | Rio de Janeiro | ~1M | 1.52× | |
| 05 | Amapá | ~40K | 1.48× | |
| 06 | Alagoas | ~200K | 1.32× | |
| 07 | Tocantins | ~70K | 1.31× | |
| 08 | Pernambuco | ~400K | 1.18× | |
| 09 | Mato Grosso | ~200K | 1.17× | |
| 10 | Piauí | ~100K | 1.16× | |
| 11 | Ceará | ~400K | 1.15× | |
| 12 | Paraíba | ~200K | 1.08× | |
| 13 | Bahia | ~600K | 1.04× | |
| 14 | Federal District | ~100K | 1.02× | |
| 15 | Pará | ~300K | 0.95× | |
| 16 | Amazonas | ~100K | 0.94× | |
| 17 | Goiás | ~300K | 0.92× | |
| 18 | Rio Grande do Norte | ~100K | 0.90× | |
| 19 | Acre | ~20K | 0.87× | |
| 20 | Roraima | ~20K | 0.80× | |
| 21 | Rondônia | ~50K | 0.77× | |
| 22 | Paraná | ~300K | 0.65× | |
| 23 | Maranhão | ~100K | 0.64× | |
| 24 | Espírito Santo | ~90K | 0.51× | |
| 25 | Minas Gerais | ~300K | 0.39× | |
| 26 | Santa Catarina | ~40K | 0.10× | |
| 27 | Rio Grande do Sul | ~40K | 0.09× |
The strongest cross-interests of the Assaí audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American whiskey | Food & Beverages | 17.60× | ||
| 02 | Panvel Farmácias | Business & Career | 15.89× | ||
| 03 | Irish whiskey | Food & Beverages | 9.07× | ||
| 04 | Single malt whisky | Food & Beverages | 8.53× | ||
| 05 | Blended whiskey | Food & Beverages | 8.30× | ||
| 06 | Rum | Food & Beverages | 7.16× | ||
| 07 | Bourbon whiskey | Food & Beverages | 7.14× | ||
| 08 | Makro | Food & Beverages | 7.01× | ||
| 09 | Scotch whisky | Food & Beverages | 6.71× | ||
| 10 | Tequila | Food & Beverages | 6.69× | ||
| 11 | Rice | Food & Beverages | 6.03× | ||
| 12 | Vodka | Food & Beverages | 5.71× | ||
| 13 | Whisky | Food & Beverages | 3.99× | ||
| 14 | Milk | Food & Beverages | 3.83× | ||
| 15 | Hygiene | Beauty & Wellness | 3.75× | ||
| 16 | Carrefour | Shopping | 2.99× | ||
| 17 | Atacadão | Shopping | 2.13× | ||
| 18 | Hypermarket | Shopping | 2.10× | ||
| 19 | Supermarket | Shopping | 2.09× | ||
| 20 | Distilled beverage | Food & Beverages | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.72× | |
| Price Sensitivity | PREMIUM | 1.45× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Sustainability | BALANCE | 0.88× |
Assaí's target market in Brazil covers an estimated 8,235,221 people, concentrated in São Paulo and Rio de Janeiro.
67.0% of the Assaí audience are female, 33.0% are male, with an average age of 42.3 years.
Assaí fans show strongest brand affinity for Rice (6.03×), Panvel Farmácias (15.89×), and Milk (3.83×) over the country average.
Assaí fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio de Janeiro (reach ~1M), and Bahia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Assaí itself, the audience over-indexes on Panvel Farmácias (15.89×), Milk (3.83×), Scotch whisky (6.71×), and Carrefour (2.99×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Assaí. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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