Distilled beverage Audience in Brazil
Distilled beverage has an estimated audience of 12,334,750 people in Brazil. 59.8% are female, 40.2% are male, average age 39.8. Top regions: São Paulo, Minas Gerais, Rio Grande do Sul.
The average Distilled beverage fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio Grande do Sul. Demographically, the Distilled beverage audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Food & Beverages · Type: Topic
Demographics of Distilled beverage fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 39.8 |
| Estimated audience size | 12,334,750 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,538,626 | 0.48× |
| Minas Gerais | 1,260,382 | 0.99× |
| Rio Grande do Sul | 1,007,038 | 1.38× |
| Rio de Janeiro | 912,383 | 0.79× |
| Paraná | 732,459 | 0.97× |
| Bahia | 612,944 | 0.75× |
| Santa Catarina | 570,708 | 1.01× |
| Federal District | 430,233 | 2.09× |
| Ceará | 424,121 | 0.79× |
| Espírito Santo | 354,288 | 1.38× |
| Pernambuco | 343,014 | 0.61× |
| Paraíba | 334,675 | 1.35× |
| Maranhão | 328,203 | 1.06× |
| Pará | 314,564 | 0.78× |
| Rondônia | 310,856 | 3.02× |
| Goiás | 267,508 | 0.57× |
| Alagoas | 167,652 | 0.93× |
| Piauí | 165,504 | 0.97× |
| Amapá | 161,383 | 3.69× |
| Mato Grosso do Sul | 146,339 | 0.81× |
| Mato Grosso | 133,301 | 0.58× |
| Tocantins | None× | |
| Amazonas | None× | |
| Rio Grande do Norte | None× | |
| Sergipe | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.32 |
| Design Affinity | PREMIUM | 1.25 |
| Need for Security | CONSERVATISM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Quality Awareness | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
See Distilled beverage audiences in other countries
- Distilled beverage — Germany
- Distilled beverage — United States
- Distilled beverage — United Kingdom
- Distilled beverage — France
- Distilled beverage — Italy
- Distilled beverage — Spain
- Distilled beverage — Japan
- Distilled beverage — South Korea
- Distilled beverage — India
- Distilled beverage — Canada
- Distilled beverage — Mexico
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.