Distilled beverage Audience in Germany

Demographics of Distilled beverage fans

Audience persona

The typical Distilled beverage fan in Germany is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Gin.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Distilled beverage audiences in other countries

• Distilled beverage — United States
• Distilled beverage — United Kingdom
• Distilled beverage — France
• Distilled beverage — Italy
• Distilled beverage — Spain
• Distilled beverage — Brazil
• Distilled beverage — Japan
• Distilled beverage — South Korea
• Distilled beverage — India

More Food & Beverages audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Distilled beverage have in Germany?

Distilled beverage has an estimated audience of 8,715,295 people in Germany, concentrated in Hessen and Rheinland-Pfalz.

What is the gender split and age of Distilled beverage fans?

50.0% of Distilled beverage fans are female, 50.0% are male, with an average age of 39.7 years.

Which brands do Distilled beverage fans like most?

Distilled beverage fans show strongest brand affinity for Gin (5.69×), Bild (1.75×), and Rum (5.52×) over the country average.

Where do Distilled beverage fans live in Germany?

Distilled beverage fans in Germany are most concentrated in Hessen (reach 1,575,431), Rheinland-Pfalz (reach 1,376,379), and Berlin (reach 843,785). These three regions account for the largest share of the active audience.

What other brands do Distilled beverage fans also like?

Beyond Distilled beverage itself, the audience over-indexes on Bild (1.75×), Rum (5.52×), REWE (1.9×), and Obi (store) (1.79×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.