Rascasse Audience Intelligence

Distilled beverage Audience in Germany

A data profile of the people who buy, follow and care about Distilled beverage in Germany — modelled from more than twelve digital signal sources. Distilled beverage has an estimated audience of 8,715,295 people in Germany.

#271among Topic in Germany#30in Food & Beverages

The average Distilled beverage fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Gin, Bild, Rum, with strongest over-indexing on Gin (5.69× the country average).

Demographically, the Distilled beverage audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Distilled beverage fan in Germany is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Gin.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Distilled beverage profile in Germany.

Audience size
8.7M
in Germany
Gender
50.0%♀
50.0% male
Age
39.7
average years
Country rank
#443
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Distilled beverage fans

50.0% are female, 50.0% are male, average age 39.7.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Distilled beverage audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age39.7
Estimated audience size8,715,295
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Distilled beverage audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Distilled beverage audience comes from Germany.

Worldwide audience distribution share by country for Distilled beverage
CountryShare
United States22.6%
Japan6.6%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Distilled beverage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Distilled beverage fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~700K1.07×
02Rheinland-Pfalz~500K1.06×
03Berlin~400K1.03×
04Hamburg~200K1.03×
05Thüringen~200K1.01×
06Niedersachsen~800K1.00×
07Schleswig-Holstein~300K1.00×
08Nordrhein-Westfalen~2M0.99×
09Bayern~1.5M0.99×
10Bremen0.00×
11Saarland0.00×
12Baden-Württemberg0.00×
13Sachsen-Anhalt0.00×
14Sachsen0.00×
15Brandenburg0.00×
Fig. 06

Affinity by region

Affinity by region — Distilled beverage, Germany
0.99×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Distilled beverage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Distilled beverage audience
#·InterestCategoryAffinity×
01GinFood & Beverages5.69×
02RumFood & Beverages5.52×
03VodkaFood & Beverages5.17×
04BeerFood & Beverages2.12×
05SparkasseBusiness & Career2.10×
06PostbankBusiness & Career2.10×
07HornbachShopping1.97×
08REWEShopping1.90×
09Burger KingFood & Beverages1.90×
10BarbecueFood & Beverages1.90×
11Netto Marken-DiscountShopping1.88×
12CommerzbankBusiness & Career1.83×
13EdekaShopping1.82×
14Deutsche BahnCars & Mobility1.80×
15Obi (store)Shopping1.79×
16KauflandShopping1.78×
17BildNews1.75×
18AldiShopping1.65×
19WhatsAppInternet & Social Media1.59×
20Amazon.comShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Distilled beverage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Distilled beverage audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
Quality AwarenessPREMIUM1.60×
DIY MentalityTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Distilled beverage audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.47×
MindfulnessBALANCE0.51×
Pet OwnershipJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Distilled beverage have in Germany?

Distilled beverage has an estimated audience of 8,715,295 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Distilled beverage fans?

50.0% of Distilled beverage fans are female, 50.0% are male, with an average age of 39.7 years.

03

Which brands do Distilled beverage fans like most?

Distilled beverage fans show strongest brand affinity for Gin (5.69×), Bild (1.75×), and Rum (5.52×) over the country average.

04

Where do Distilled beverage fans live in Germany?

Distilled beverage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Niedersachsen (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Distilled beverage fans also like?

Beyond Distilled beverage itself, the audience over-indexes on Bild (1.75×), Rum (5.52×), REWE (1.9×), and Obi (store) (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Distilled beverage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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