Vodka Audience in Germany
Vodka has an estimated audience of 1,879,131 people in Germany. 39.9% are female, 60.1% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Distilled beverage, IHF World Men's Handball Championship, Burger King, Lieferando.de, Snacking.
The average Vodka fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Distilled beverage, IHF World Men's Handball Championship, Burger King, with strongest over-indexing on Distilled beverage (3.04× the country average). Demographically, the Vodka audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Vodka fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 35.9 |
| Estimated audience size | 1,879,131 |
Audience persona
The typical Vodka fan in Germany is more male, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 461,194 | 1.12× |
| Bayern | 310,714 | 1.03× |
| Baden-Württemberg | 271,440 | 1.06× |
| Niedersachsen | 210,153 | 1.15× |
| Hessen | 161,052 | 1.12× |
| Rheinland-Pfalz | 92,054 | 0.98× |
| Sachsen | 85,470 | 0.93× |
| Berlin | 83,231 | 0.99× |
| Schleswig-Holstein | 64,746 | 0.96× |
| Brandenburg | 51,913 | 0.89× |
| Hamburg | 49,562 | 1.17× |
| Sachsen-Anhalt | 46,093 | 0.95× |
| Thüringen | 41,511 | 0.87× |
| Mecklenburg-Vorpommern | 33,613 | 0.94× |
| Saarland | 20,796 | 0.9× |
| Bremen | 15,266 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Distilled beverage | 3.04× | Food & Beverages |
| IHF World Men's Handball Championship | 2.72× | Sports |
| Burger King | 1.91× | Food & Beverages |
| Lieferando.de | 1.75× | Food & Beverages |
| Snacking | 4.5× | Food & Beverages |
| Hermès | 1.85× | Fashion & Accessoires |
| Eyelash extensions | 3.32× | Beauty & Wellness |
| Tech house | 2.96× | Music & Radio |
| Drop shipping | 1.89× | Shopping |
| Primark | 1.75× | Shopping |
| Ryanair | 1.51× | Travel & Leisure |
| Beer | 1.64× | Food & Beverages |
| Wine & Spirits | 3.09× | Food & Beverages |
| Sustainable energy | 1.75× | Home & Garden |
| McDonald's | 1.72× | Food & Beverages |
| Drinking | 2.44× | Food & Beverages |
| Wine | 1.66× | Food & Beverages |
| Hosiery | 2.64× | Fashion & Accessoires |
| Breuninger | 1.63× | Fashion & Accessoires |
| AliExpress | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.88 |
| Patriotism | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Japan | 8.3% |
| United Kingdom | 6.3% |
See Vodka audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Vodka have in Germany?
Vodka has an estimated audience of 1,879,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vodka fans?
39.9% of Vodka fans are female, 60.1% are male, with an average age of 35.9 years.
Which brands do Vodka fans like most?
Vodka fans show strongest brand affinity for Distilled beverage (3.04×), IHF World Men's Handball Championship (2.72×), and Burger King (1.91×) over the country average.
Where do Vodka fans live in Germany?
Vodka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 461,194), Bayern (reach 310,714), and Baden-Württemberg (reach 271,440). These three regions account for the largest share of the active audience.
What other brands do Vodka fans also like?
Beyond Vodka itself, the audience over-indexes on IHF World Men's Handball Championship (2.72×), Burger King (1.91×), Lieferando.de (1.75×), and Snacking (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.