A data profile of the people who buy, follow and care about Vodka in United Kingdom — modelled from more than twelve digital signal sources. Vodka has an estimated audience of 4,077,949 people in United Kingdom.
The average Vodka fan in United Kingdom is 42.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Alcoholic beverages, Distilled beverage, Cocktail, with strongest over-indexing on Alcoholic beverages (1.53× the country average).
Demographically, the Vodka audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vodka fan in United Kingdom is balanced, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.
The key figures that characterise the Vodka profile in United Kingdom.
52.2% are female, 47.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.7 |
| Estimated audience size | 4,077,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Vodka audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.1% |
| Japan | 8.3% |
| United Kingdom | 6.3% |
Where the Vodka audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~600K | 1.35× | |
| 02 | East Midlands | ~300K | 1.13× | |
| 03 | Scotland | ~400K | 1.05× | |
| 04 | North East | ~200K | 1.05× | |
| 05 | Wales | ~200K | 1.03× | |
| 06 | South West | ~300K | 1.01× | |
| 07 | England | ~3M | 0.98× | |
| 08 | East of England | ~400K | 0.97× | |
| 09 | Northern Ireland | ~100K | 0.94× | |
| 10 | Greater London | ~500K | 0.93× | |
| 11 | South East | ~500K | 0.92× | |
| 12 | Yorkshire and the Humber | ~300K | 0.85× | |
| 13 | West Midlands | ~100K | 0.79× |
The strongest cross-interests of the Vodka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tequila | Food & Beverages | 2.48× | ||
| 02 | Mixed drink | Food & Beverages | 2.44× | ||
| 03 | Rum | Food & Beverages | 2.27× | ||
| 04 | Ethanol | Health | 2.20× | ||
| 05 | Distilled beverage | Food & Beverages | 1.91× | ||
| 06 | Gin | Food & Beverages | 1.90× | ||
| 07 | Cocktail | Food & Beverages | 1.77× | ||
| 08 | Whisky | Food & Beverages | 1.77× | ||
| 09 | Drinking | Food & Beverages | 1.72× | ||
| 10 | Champagne | Food & Beverages | 1.72× | ||
| 11 | Cask ale | Food & Beverages | 1.67× | ||
| 12 | Brewing | Food & Beverages | 1.60× | ||
| 13 | Wetherspoon | Food & Beverages | 1.59× | ||
| 14 | Cider | Food & Beverages | 1.59× | ||
| 15 | Alcohol | Food & Beverages | 1.54× | ||
| 16 | Cream | Food & Beverages | 1.54× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.53× | ||
| 18 | Matalan | Shopping | 1.53× | ||
| 19 | Katie Price | Fashion & Accessoires | 1.53× | ||
| 20 | Mecca Bingo | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.69× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.92× | |
| Risk Appetite | THRILL | 0.95× | |
| Patriotism | CONSERVATISM | 0.99× |
Vodka has an estimated audience of 4,077,949 people in United Kingdom, concentrated in England and North West.
52.2% of Vodka fans are female, 47.8% are male, with an average age of 42.7 years.
Vodka fans show strongest brand affinity for Alcoholic beverages (1.53×), Distilled beverage (1.91×), and Cocktail (1.77×) over the country average.
Vodka fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Vodka itself, the audience over-indexes on Distilled beverage (1.91×), Cocktail (1.77×), Matalan (1.53×), and Gin (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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