A data profile of the people who buy, follow and care about Mixed drink in United Kingdom — modelled from more than twelve digital signal sources. Mixed drink has an estimated audience of 3,405,907 people in United Kingdom.
The average Mixed drink fan in United Kingdom is 43.6 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Scotland, East of England.
The key figures that characterise the Mixed drink profile in United Kingdom.
65.4% are female, 34.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.6 |
| Estimated audience size | 3,405,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Mixed drink audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 9.5% |
| Italy | 6.2% |
Where the Mixed drink audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.18× | |
| 02 | Wales | ~200K | 1.17× | |
| 03 | West Midlands | ~200K | 1.17× | |
| 04 | Northern Ireland | ~100K | 1.09× | |
| 05 | North East | ~100K | 1.03× | |
| 06 | Yorkshire and the Humber | ~300K | 1.01× | |
| 07 | East of England | ~300K | 0.97× | |
| 08 | East Midlands | ~200K | 0.90× | |
| 09 | South West | ~200K | 0.89× | |
| 10 | South East | ~400K | 0.84× | |
| 11 | North West | ~300K | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mixed drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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