Rascasse Audience Intelligence

Mixed drink Audience in Germany

A data profile of the people who buy, follow and care about Mixed drink in Germany — modelled from more than twelve digital signal sources. Mixed drink has an estimated audience of 1,024,071 people in Germany.

#3108among Topic in Germany#311in Food & Beverages

The average Mixed drink fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alcoholic beverages, Ramazzotti (liqueur), Gin Mare, with strongest over-indexing on Alcoholic beverages (5.3× the country average).

Demographically, the Mixed drink audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mixed drink fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixed drink profile in Germany.

Audience size
1M
in Germany
Gender
49.2%♀
50.8% male
Age
39.0
average years
Country rank
#6389
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mixed drink fans

49.2% are female, 50.8% are male, average age 39.0.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Mixed drink audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age39.0
Estimated audience size1,024,071
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Mixed drink audience in Germany
Age bracketShare%
16-1915%
20-2922%
30-3924%
40-4923%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Mixed drink audience comes from Germany.

Worldwide audience distribution share by country for Mixed drink
CountryShare
United States35.5%
United Kingdom9.5%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixed drink audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mixed drink fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.21×
02Thüringen~30K1.11×
03Saarland~10K1.11×
04Sachsen-Anhalt~30K1.06×
05Mecklenburg-Vorpommern~20K1.00×
06Berlin~40K0.98×
07Sachsen~50K0.97×
08Nordrhein-Westfalen~200K0.96×
09Hamburg~20K0.96×
10Bayern~200K0.95×
11Brandenburg~30K0.95×
12Baden-Württemberg~100K0.94×
13Rheinland-Pfalz~50K0.94×
14Schleswig-Holstein~30K0.93×
15Hessen~70K0.89×
16Niedersachsen~90K0.87×
Fig. 06

Affinity by region

Affinity by region — Mixed drink, Germany
0.87×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixed drink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixed drink audience
#·InterestCategoryAffinity×
01Gin MareFood & Beverages29.16×
02Mixology (TV series)Movies & TV26.57×
03Cocktail shakerFood & Beverages15.89×
04KahlúaFood & Beverages15.82×
05Intervention (TV series)Movies & TV14.64×
06Pernod RicardFood & Beverages14.02×
07Ramazzotti (liqueur)Food & Beverages13.56×
08LilletFood & Beverages7.70×
09Gin and tonicFood & Beverages6.86×
10Alcoholic beveragesFood & Beverages5.30×
11CreamFood & Beverages4.52×
12VodkaFood & Beverages4.26×
13RumFood & Beverages4.07×
14GinFood & Beverages3.52×
15JuiceFood & Beverages3.09×
16CocktailFood & Beverages3.06×
17Wellness (alternative medicine)Health2.47×
18Distilled beverageFood & Beverages2.43×
19RossmannShopping1.66×
20Lieferando.deFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixed drink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixed drink audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
PatriotismCONSERVATISM1.38×
Design AffinityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixed drink audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.00×
Need for SecurityCONSERVATISM1.02×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixed drink have in Germany?

Mixed drink has an estimated audience of 1,024,071 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mixed drink fans?

49.2% of Mixed drink fans are female, 50.8% are male, with an average age of 39.0 years.

03

Which brands do Mixed drink fans like most?

Mixed drink fans show strongest brand affinity for Alcoholic beverages (5.3×), Ramazzotti (liqueur) (13.56×), and Gin Mare (29.16×) over the country average.

04

Where do Mixed drink fans live in Germany?

Mixed drink fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mixed drink fans also like?

Beyond Mixed drink itself, the audience over-indexes on Ramazzotti (liqueur) (13.56×), Gin Mare (29.16×), Lillet (7.7×), and Cocktail (3.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Mixed drink audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mixed drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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