Mixed drink Audience in Germany
Mixed drink has an estimated audience of 1,024,071 people in Germany. 49.2% are female, 50.8% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alcoholic beverages, Ramazzotti (liqueur), Lillet, Gin Mare, Intervention (TV series).
The average Mixed drink fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alcoholic beverages, Ramazzotti (liqueur), Lillet, with strongest over-indexing on Alcoholic beverages (5.3× the country average). Demographically, the Mixed drink audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Mixed drink fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 39.0 |
| Estimated audience size | 1,024,071 |
Audience persona
The typical Mixed drink fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Alcoholic beverages.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 248,873 | 1.11× |
| Bayern | 172,149 | 1.05× |
| Baden-Württemberg | 144,583 | 1.03× |
| Niedersachsen | 79,896 | 0.8× |
| Sachsen | 53,697 | 1.07× |
| Hessen | 49,751 | 0.64× |
| Rheinland-Pfalz | 45,612 | 0.89× |
| Thüringen | 40,426 | 1.55× |
| Sachsen-Anhalt | 35,055 | 1.32× |
| Schleswig-Holstein | 29,873 | 0.81× |
| Brandenburg | 25,993 | 0.82× |
| Berlin | 25,495 | 0.56× |
| Mecklenburg-Vorpommern | 18,499 | 0.95× |
| Saarland | 15,938 | 1.27× |
| Bremen | 14,437 | 1.65× |
| Hamburg | 11,341 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alcoholic beverages | 5.3× | Food & Beverages |
| Ramazzotti (liqueur) | 13.56× | Food & Beverages |
| Lillet | 7.7× | Food & Beverages |
| Gin Mare | 29.16× | Food & Beverages |
| Intervention (TV series) | 14.64× | Movies & TV |
| Cocktail | 3.06× | Food & Beverages |
| Distilled beverage | 2.43× | Food & Beverages |
| Wellness (alternative medicine) | 2.47× | Health |
| Juice | 3.09× | Food & Beverages |
| Gin and tonic | 6.86× | Food & Beverages |
| Cocktail shaker | 15.89× | Food & Beverages |
| Mixology (TV series) | 26.57× | Movies & TV |
| Cream | 4.52× | Food & Beverages |
| Gin | 3.52× | Food & Beverages |
| Rossmann | 1.66× | Shopping |
| Kahlúa | 15.82× | Food & Beverages |
| Rum | 4.07× | Food & Beverages |
| Patrón Tequila | 16.96× | Food & Beverages |
| Vodka | 4.26× | Food & Beverages |
| Lieferando.de | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.78 |
| Design Affinity | PREMIUM | 1.69 |
| Convenience Orientation | PREMIUM | 1.5 |
| Sports Activity | POWER | 1.49 |
| Pet Ownership | JOY | 1.46 |
| Healthy Lifestyle | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 9.5% |
| Italy | 6.2% |
See Mixed drink audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mixed drink have in Germany?
Mixed drink has an estimated audience of 1,024,071 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mixed drink fans?
49.2% of Mixed drink fans are female, 50.8% are male, with an average age of 39.0 years.
Which brands do Mixed drink fans like most?
Mixed drink fans show strongest brand affinity for Alcoholic beverages (5.3×), Ramazzotti (liqueur) (13.56×), and Lillet (7.7×) over the country average.
Where do Mixed drink fans live in Germany?
Mixed drink fans in Germany are most concentrated in Nordrhein-Westfalen (reach 248,873), Bayern (reach 172,149), and Baden-Württemberg (reach 144,583). These three regions account for the largest share of the active audience.
What other brands do Mixed drink fans also like?
Beyond Mixed drink itself, the audience over-indexes on Ramazzotti (liqueur) (13.56×), Lillet (7.7×), Gin Mare (29.16×), and Intervention (TV series) (14.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mixed drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.