Lillet Audience in Germany
Lillet has an estimated audience of 1,395,464 people in Germany. 78.5% are female, 21.5% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aperol, Ramazzotti (liqueur), Hanging Out With Friends and Family, Campari, Apéritif and digestif.
The average Lillet fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aperol, Ramazzotti (liqueur), Hanging Out With Friends and Family, with strongest over-indexing on Aperol (45.27× the country average). Demographically, the Lillet audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Lillet fans
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 37.1 |
| Estimated audience size | 1,395,464 |
Audience persona
The typical Lillet fan in Germany is more female, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Aperol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 339,025 | 1.11× |
| Bayern | 259,488 | 1.16× |
| Baden-Württemberg | 219,159 | 1.15× |
| Niedersachsen | 165,743 | 1.22× |
| Hessen | 106,934 | 1.01× |
| Sachsen | 74,090 | 1.08× |
| Rheinland-Pfalz | 73,257 | 1.05× |
| Schleswig-Holstein | 52,324 | 1.04× |
| Berlin | 51,264 | 0.82× |
| Brandenburg | 42,248 | 0.98× |
| Thüringen | 38,811 | 1.09× |
| Sachsen-Anhalt | 35,853 | 0.99× |
| Hamburg | 33,770 | 1.07× |
| Mecklenburg-Vorpommern | 26,355 | 0.99× |
| Bremen | 8,923 | 0.75× |
| Saarland | 8,400 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aperol | 45.27× | Food & Beverages |
| Ramazzotti (liqueur) | 43.95× | Food & Beverages |
| Hanging Out With Friends and Family | 66.86× | |
| Campari | 24.83× | Food & Beverages |
| Apéritif and digestif | 11.71× | Food & Beverages |
| Wine & Spirits | 7.46× | Food & Beverages |
| Aperol Spritz | 11.37× | Food & Beverages |
| Baileys Irish Cream | 14.64× | Food & Beverages |
| Sparkling wine | 7.05× | Food & Beverages |
| Malibu Rum | 22.14× | Food & Beverages |
| Prosecco | 11.36× | Food & Beverages |
| Schweppes | 22.55× | Food & Beverages |
| Nicole Kidman | 6.56× | Movies & TV |
| Algemeen Dagblad | 8.52× | News |
| Kiosk | 13.48× | Literature |
| Cider | 9.25× | Food & Beverages |
| Cocktail | 3.65× | Food & Beverages |
| Dinner | 3.95× | Food & Beverages |
| Breuninger | 2.87× | Fashion & Accessoires |
| Napoleon | 18.29× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.37 |
| Design Affinity | PREMIUM | 1.62 |
| Quality Awareness | PREMIUM | 1.61 |
| DIY Mentality | THRILL | 1.57 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Creativity | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.4% |
| Austria | 6.5% |
| Japan | 6.1% |
See Lillet audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Lillet have in Germany?
Lillet has an estimated audience of 1,395,464 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lillet fans?
78.5% of Lillet fans are female, 21.5% are male, with an average age of 37.1 years.
Which brands do Lillet fans like most?
Lillet fans show strongest brand affinity for Aperol (45.27×), Ramazzotti (liqueur) (43.95×), and Hanging Out With Friends and Family (66.86×) over the country average.
Where do Lillet fans live in Germany?
Lillet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 339,025), Bayern (reach 259,488), and Baden-Württemberg (reach 219,159). These three regions account for the largest share of the active audience.
What other brands do Lillet fans also like?
Beyond Lillet itself, the audience over-indexes on Ramazzotti (liqueur) (43.95×), Hanging Out With Friends and Family (66.86×), Campari (24.83×), and Apéritif and digestif (11.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lillet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.