Rascasse Audience Intelligence

Lillet Target Market in Germany

A data profile of the people who buy, follow and care about Lillet in Germany — modelled from more than twelve digital signal sources. Lillet has an estimated audience of 1,157,137 people in Germany.

#745among Brand in Germany#273in Food & Beverages

The average Lillet fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aperol, Ramazzotti (liqueur), Little Red Riding Hood, with strongest over-indexing on Aperol (45.27× the country average).

Demographically, the Lillet audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lillet fan in Germany is more female, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Aperol.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lillet profile in Germany.

Audience size
1.2M
in Germany
Gender
78.5%♀
21.5% male
Age
37.1
average years
Country rank
#5730
Brand in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lillet

78.5% are female, 21.5% are male, average age 37.1.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Lillet audience in Germany
MetricValue
Female78.5%
Male21.5%
Average age37.1
Estimated audience size1,157,137
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Lillet audience in Germany
Age bracketShare%
16-1912%
20-2930%
30-3932%
40-4919%
50+7%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Lillet audience comes from Germany.

Worldwide audience distribution share by country for Lillet
CountryShare
Germany53.6%
Japan7.0%
Austria6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lillet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lillet customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.20×
02Bayern~300K1.13×
03Thüringen~40K1.12×
04Baden-Württemberg~200K1.11×
05Sachsen~70K1.09×
06Nordrhein-Westfalen~300K1.08×
07Hamburg~30K1.08×
08Schleswig-Holstein~50K1.04×
09Rheinland-Pfalz~70K1.02×
10Sachsen-Anhalt~40K1.01×
11Mecklenburg-Vorpommern~30K1.01×
12Hessen~100K0.99×
13Brandenburg~40K0.97×
14Berlin~50K0.79×
15Bremen~9K0.77×
16Saarland~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Lillet, Germany
0.66×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lillet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lillet audience
#·InterestCategoryAffinity×
01Hanging Out With Friends and FamilyTopic66.86×
02AperolFood & Beverages45.27×
03Ramazzotti (liqueur)Food & Beverages43.95×
04CampariFood & Beverages24.83×
05SchweppesFood & Beverages22.55×
06Malibu RumFood & Beverages22.14×
07Little Red Riding HoodLiterature21.17×
08NapoleonPolitics & Society18.29×
09Baileys Irish CreamFood & Beverages14.64×
10KioskLiterature13.48×
11Apéritif and digestifFood & Beverages11.71×
12Aperol SpritzFood & Beverages11.37×
13ProseccoFood & Beverages11.36×
14Belvedere (vodka)Food & Beverages10.39×
15CiderFood & Beverages9.25×
16Algemeen DagbladNews8.52×
17Wine & SpiritsFood & Beverages7.46×
18Sparkling wineFood & Beverages7.05×
19Nicole KidmanMovies & TV6.56×
20Müller (company)Food & Beverages2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lillet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lillet audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.10×
Quality AwarenessPREMIUM2.07×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lillet audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.01×
Risk AppetiteTHRILL1.02×
TravellingTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lillet's target market in Germany?

Lillet's target market in Germany covers an estimated 1,157,137 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lillet customers?

78.5% of the Lillet audience are female, 21.5% are male, with an average age of 37.1 years.

03

Which brands do Lillet fans like most?

Lillet fans show strongest brand affinity for Aperol (45.27×), Ramazzotti (liqueur) (43.95×), and Little Red Riding Hood (21.17×) over the country average.

04

Where do Lillet fans live in Germany?

Lillet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lillet fans also like?

Beyond Lillet itself, the audience over-indexes on Ramazzotti (liqueur) (43.95×), Little Red Riding Hood (21.17×), Hanging Out With Friends and Family (66.86×), and Malibu Rum (22.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Lillet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lillet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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