Aperol Audience in Germany
Aperol has an estimated audience of 1,008,873 people in Germany. 61.3% are female, 38.7% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Aperol Spritz, Lillet, Wine & Spirits, Campari, DIY Projects.
The average Aperol fan in Germany is 40.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Aperol Spritz, Lillet, Wine & Spirits, with strongest over-indexing on Aperol Spritz (38.18× the country average). Demographically, the Aperol audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Aperol fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 40.1 |
| Estimated audience size | 1,008,873 |
Audience persona
The typical Aperol fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Aperol Spritz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 232,324 | 1.43× |
| Nordrhein-Westfalen | 230,910 | 1.05× |
| Baden-Württemberg | 183,596 | 1.33× |
| Niedersachsen | 106,887 | 1.09× |
| Hessen | 91,484 | 1.19× |
| Rheinland-Pfalz | 53,463 | 1.06× |
| Berlin | 46,489 | 1.03× |
| Sachsen | 44,680 | 0.9× |
| Schleswig-Holstein | 35,010 | 0.97× |
| Hamburg | 29,923 | 1.31× |
| Brandenburg | 24,724 | 0.79× |
| Thüringen | 19,738 | 0.77× |
| Sachsen-Anhalt | 18,506 | 0.71× |
| Mecklenburg-Vorpommern | 15,493 | 0.8× |
| Saarland | 10,608 | 0.86× |
| Bremen | 6,127 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aperol Spritz | 38.18× | Food & Beverages |
| Lillet | 23.85× | Food & Beverages |
| Wine & Spirits | 12.1× | Food & Beverages |
| Campari | 30.1× | Food & Beverages |
| DIY Projects | 7.97× | Home & Garden |
| Apéritif and digestif | 13.24× | Food & Beverages |
| Vermouth | 21.22× | Food & Beverages |
| 3.57× | Internet & Social Media | |
| TikTok | 2.77× | Internet & Social Media |
| X | 3.26× | Internet & Social Media |
| Snapchat | 6.05× | Internet & Social Media |
| Champagne | 8.07× | Food & Beverages |
| Prosecco | 11.35× | Food & Beverages |
| Martini (cocktail) | 21.22× | Food & Beverages |
| Spritz (alcoholic beverage) | 22.43× | Food & Beverages |
| Red wine | 6.88× | Food & Beverages |
| Distilled beverage | 3.61× | Food & Beverages |
| Cocktail | 4.31× | Food & Beverages |
| Livemusic | 3.52× | Music & Radio |
| Sparkling wine | 6.23× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.31 |
| Design Affinity | PREMIUM | 1.46 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Pet Ownership | JOY | 1.37 |
| Travelling | THRILL | 1.32 |
| Quality Awareness | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 16.5% |
| United States | 11.5% |
| Germany | 10.2% |
See Aperol audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
- Ramazzotti (liqueur) (635,514)
Frequently asked questions
How many fans does Aperol have in Germany?
Aperol has an estimated audience of 1,008,873 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Aperol fans?
61.3% of Aperol fans are female, 38.7% are male, with an average age of 40.1 years.
Which brands do Aperol fans like most?
Aperol fans show strongest brand affinity for Aperol Spritz (38.18×), Lillet (23.85×), and Wine & Spirits (12.1×) over the country average.
Where do Aperol fans live in Germany?
Aperol fans in Germany are most concentrated in Bayern (reach 232,324), Nordrhein-Westfalen (reach 230,910), and Baden-Württemberg (reach 183,596). These three regions account for the largest share of the active audience.
What other brands do Aperol fans also like?
Beyond Aperol itself, the audience over-indexes on Lillet (23.85×), Wine & Spirits (12.1×), Campari (30.1×), and DIY Projects (7.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aperol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.