Rascasse Audience Intelligence

Aperol Target Market in Germany

A data profile of the people who buy, follow and care about Aperol in Germany — modelled from more than twelve digital signal sources. Aperol has an estimated audience of 994,167 people in Germany.

#2among Spirits in Germany#857among Brand in Germany#319in Food & Beverages

The average Aperol fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aperol Spritz, Lillet, Wine & Spirits, with strongest over-indexing on Aperol Spritz (38.18× the country average).

Demographically, the Aperol audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aperol fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Aperol Spritz.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aperol profile in Germany.

Audience size
994K
in Germany
Gender
61.3%♀
38.7% male
Age
40.1
average years
Country rank
#6564
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aperol

61.3% are female, 38.7% are male, average age 40.1.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Aperol audience in Germany
MetricValue
Female61.3%
Male38.7%
Average age40.1
Estimated audience size994,167
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Aperol audience in Germany
Age bracketShare%
16-196%
20-2931%
30-3924%
40-4922%
50+17%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Aperol audience comes from Germany.

Worldwide audience distribution share by country for Aperol
CountryShare
Brazil16.9%
United States11.0%
Germany10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aperol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aperol customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.40×
02Baden-Württemberg~200K1.33×
03Hamburg~30K1.29×
04Hessen~90K1.17×
05Rheinland-Pfalz~50K1.07×
06Niedersachsen~100K1.06×
07Nordrhein-Westfalen~200K1.04×
08Berlin~40K0.98×
09Schleswig-Holstein~30K0.95×
10Saarland~10K0.91×
11Sachsen~40K0.90×
12Thüringen~20K0.83×
13Mecklenburg-Vorpommern~20K0.83×
14Brandenburg~20K0.80×
15Bremen~7K0.76×
16Sachsen-Anhalt~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Aperol, Germany
0.73×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aperol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aperol audience
#·InterestCategoryAffinity×
01Aperol SpritzFood & Beverages38.18×
02CampariFood & Beverages30.10×
03LilletFood & Beverages23.85×
04Spritz (alcoholic beverage)Food & Beverages22.43×
05VermouthFood & Beverages21.22×
06Martini (cocktail)Food & Beverages21.22×
07Apéritif and digestifFood & Beverages13.24×
08Wine & SpiritsFood & Beverages12.10×
09ProseccoFood & Beverages11.35×
10Redbreast (whiskey)Food & Beverages11.02×
11ChampagneFood & Beverages8.07×
12DIY ProjectsHome & Garden7.97×
13Red wineFood & Beverages6.88×
14SnapchatInternet & Social Media6.05×
15CocktailFood & Beverages4.31×
16Distilled beverageFood & Beverages3.61×
17PinterestInternet & Social Media3.57×
18LivemusicMusic & Radio3.52×
19XInternet & Social Media3.26×
20TikTokInternet & Social Media2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aperol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aperol audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.21×
Social Media UsageJOY2.15×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aperol audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Risk AppetiteTHRILL0.91×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aperol's target market in Germany?

Aperol's target market in Germany covers an estimated 994,167 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aperol customers?

61.3% of the Aperol audience are female, 38.7% are male, with an average age of 40.1 years.

03

Which brands do Aperol fans like most?

Aperol fans show strongest brand affinity for Aperol Spritz (38.18×), Lillet (23.85×), and Wine & Spirits (12.1×) over the country average.

04

Where do Aperol fans live in Germany?

Aperol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aperol fans also like?

Beyond Aperol itself, the audience over-indexes on Lillet (23.85×), Wine & Spirits (12.1×), Campari (30.1×), and DIY Projects (7.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Aperol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aperol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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