Jägermeister Target Market in Germany
A data profile of the people who buy, follow and care about Jägermeister in Germany — modelled from more than twelve digital signal sources. Jägermeister has an estimated audience of 676,791 people in Germany.
The average Jägermeister fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Movies, Germany, Sports, with strongest over-indexing on Movies (2.12× the country average).
Demographically, the Jägermeister audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jägermeister fan in Germany is more male, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Movies.
At a glance
The key figures that characterise the Jägermeister profile in Germany.
Search interest · 12-month trend
Customer demographics of Jägermeister
31.6% are female, 68.4% are male, average age 33.1.
Gender split
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 33.1 |
| Estimated audience size | 676,791 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 13% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Jägermeister audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 21.7% |
| United States | 18.6% |
| Italy | 7.0% |
Geography
Where the Jägermeister audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~100K | 1.56× | |
| 02 | Hamburg | ~20K | 1.21× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.14× | |
| 04 | Baden-Württemberg | ~100K | 1.13× | |
| 05 | Hessen | ~60K | 1.13× | |
| 06 | Schleswig-Holstein | ~30K | 1.11× | |
| 07 | Bayern | ~100K | 1.08× | |
| 08 | Rheinland-Pfalz | ~40K | 1.03× | |
| 09 | Saarland | ~8K | 0.98× | |
| 10 | Bremen | ~6K | 0.97× | |
| 11 | Berlin | ~30K | 0.95× | |
| 12 | Sachsen | ~30K | 0.86× | |
| 13 | Sachsen-Anhalt | ~10K | 0.81× | |
| 14 | Thüringen | ~10K | 0.80× | |
| 15 | Mecklenburg-Vorpommern | ~9K | 0.72× | |
| 16 | Brandenburg | ~20K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Jägermeister audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burgundy wine | Food & Beverages | 21.16× | ||
| 02 | Rye whiskey | Food & Beverages | 17.73× | ||
| 03 | Old Navy | Fashion & Accessoires | 9.12× | ||
| 04 | Carpet cleaning | Home & Garden | 5.87× | ||
| 05 | Transfermarkt | Sports | 2.19× | ||
| 06 | Movies | Movies & TV | 2.12× | ||
| 07 | Sportschau | Sports | 1.97× | ||
| 08 | Germany | Travel & Leisure | 1.95× | ||
| 09 | Lieferando.de | Food & Beverages | 1.95× | ||
| 10 | Tagesschau | Movies & TV | 1.92× | ||
| 11 | 2. Bundesliga | Sports | 1.92× | ||
| 12 | Sports | Sports | 1.91× | ||
| 13 | Food | Food & Beverages | 1.89× | ||
| 14 | SV Werder Bremen | Sports | 1.89× | ||
| 15 | Consumer electronics | Technology & Electronics | 1.79× | ||
| 16 | Arts and music | Arts & Culture | 1.74× | ||
| 17 | Borussia Dortmund | Sports | 1.61× | ||
| 18 | Food and drink | Food & Beverages | 1.55× | ||
| 19 | Bundesliga | Sports | 1.52× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Jägermeister audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Extroversion | THRILL | 1.43× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.70× |
Frequently asked questions
Who is Jägermeister's target market in Germany?
Jägermeister's target market in Germany covers an estimated 676,791 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jägermeister customers?
31.6% of the Jägermeister audience are female, 68.4% are male, with an average age of 33.1 years.
Which brands do Jägermeister fans like most?
Jägermeister fans show strongest brand affinity for Movies (2.12×), Germany (1.95×), and Sports (1.91×) over the country average.
Where do Jägermeister fans live in Germany?
Jägermeister fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Jägermeister fans also like?
Beyond Jägermeister itself, the audience over-indexes on Germany (1.95×), Sports (1.91×), Food (1.89×), and Arts and music (1.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Jägermeister audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jägermeister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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