Jägermeister Audience in Germany
Jägermeister has an estimated audience of 368,580 people in Germany. 31.6% are female, 68.4% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Movies, Germany, Sports, Food, Arts and music.
The average Jägermeister fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Movies, Germany, Sports, with strongest over-indexing on Movies (2.12× the country average). Demographically, the Jägermeister audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Jägermeister fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 33.1 |
| Estimated audience size | 368,580 |
Audience persona
The typical Jägermeister fan in Germany is more male, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Movies.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,975 | 1.19× |
| Bayern | 64,297 | 1.09× |
| Niedersachsen | 58,120 | 1.62× |
| Baden-Württemberg | 58,077 | 1.15× |
| Hessen | 31,039 | 1.11× |
| Rheinland-Pfalz | 19,200 | 1.04× |
| Sachsen | 15,842 | 0.88× |
| Schleswig-Holstein | 15,044 | 1.14× |
| Berlin | 13,107 | 0.8× |
| Hamburg | 10,170 | 1.22× |
| Brandenburg | 7,639 | 0.67× |
| Sachsen-Anhalt | 7,397 | 0.77× |
| Thüringen | 7,286 | 0.78× |
| Mecklenburg-Vorpommern | 4,844 | 0.69× |
| Saarland | 4,326 | 0.96× |
| Bremen | 2,866 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Movies | 2.12× | Movies & TV |
| Germany | 1.95× | Travel & Leisure |
| Sports | 1.91× | Sports |
| Food | 1.89× | Food & Beverages |
| Arts and music | 1.74× | Arts & Culture |
| Borussia Dortmund | 1.61× | Sports |
| Consumer electronics | 1.79× | Technology & Electronics |
| Food and drink | 1.55× | Food & Beverages |
| Rye whiskey | 17.73× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Tagesschau | 1.92× | Movies & TV |
| Friends | 2.57× | Movies & TV |
| Finch | 3.02× | Music & Radio |
| Old Navy | 9.12× | Fashion & Accessoires |
| Lieferando.de | 1.95× | Food & Beverages |
| Transfermarkt | 2.19× | Sports |
| Bundesliga | 1.52× | Sports |
| SV Werder Bremen | 1.89× | Sports |
| Wirtz | 2.74× | Music & Radio |
| Wetter.com | 1.86× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.82 |
| Indulgence | JOY | 1.69 |
| Tradition | CONSERVATISM | 1.5 |
| Community Orientation | OPEN | 1.24 |
| Early Adopter Mentality | POWER | 1.21 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 15.3% |
| United States | 13.0% |
| Brazil | 8.2% |
See Jägermeister audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Jägermeister have in Germany?
Jägermeister has an estimated audience of 368,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jägermeister fans?
31.6% of Jägermeister fans are female, 68.4% are male, with an average age of 33.1 years.
Which brands do Jägermeister fans like most?
Jägermeister fans show strongest brand affinity for Movies (2.12×), Germany (1.95×), and Sports (1.91×) over the country average.
Where do Jägermeister fans live in Germany?
Jägermeister fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,975), Bayern (reach 64,297), and Niedersachsen (reach 58,120). These three regions account for the largest share of the active audience.
What other brands do Jägermeister fans also like?
Beyond Jägermeister itself, the audience over-indexes on Germany (1.95×), Sports (1.91×), Food (1.89×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jägermeister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.