Belvedere (vodka) Audience in Germany
Belvedere (vodka) has an estimated audience of 416,965 people in Germany. 35.2% are female, 64.8% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oasis (drink), Absolut Vodka, Blended whiskey, Exit (festival), Vodka.
The average Belvedere (vodka) fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oasis (drink), Absolut Vodka, Blended whiskey, with strongest over-indexing on Oasis (drink) (20.95× the country average). Demographically, the Belvedere (vodka) audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Belvedere (vodka) fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 39.9 |
| Estimated audience size | 416,965 |
Audience persona
The typical Belvedere (vodka) fan in Germany is more male, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Oasis (drink).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,033 | 1.27× |
| Bayern | 117,457 | 1.15× |
| Baden-Württemberg | 93,680 | 1.08× |
| Hessen | 65,249 | 1.35× |
| Niedersachsen | 63,602 | 1.03× |
| Berlin | 36,095 | 1.27× |
| Rheinland-Pfalz | 27,817 | 0.87× |
| Schleswig-Holstein | 24,225 | 1.06× |
| Hamburg | 23,812 | 1.66× |
| Sachsen | 23,229 | 0.74× |
| Brandenburg | 15,508 | 0.79× |
| Sachsen-Anhalt | 10,717 | 0.65× |
| Mecklenburg-Vorpommern | 9,733 | 0.8× |
| Thüringen | 9,415 | 0.58× |
| Saarland | 5,885 | 0.75× |
| Bremen | 5,175 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oasis (drink) | 20.95× | Food & Beverages |
| Absolut Vodka | 18.13× | Food & Beverages |
| Blended whiskey | 11.13× | Food & Beverages |
| Exit (festival) | 14.74× | Music & Radio |
| Vodka | 9.46× | Food & Beverages |
| Gin Mare | 38.5× | Food & Beverages |
| Alcoholic beverages | 2.86× | Food & Beverages |
| Bombay Sapphire | 18.71× | Food & Beverages |
| Bourbon whiskey | 7.81× | Food & Beverages |
| Tennessee whiskey | 9.05× | Food & Beverages |
| Skol | 28.51× | Food & Beverages |
| Malibu Rum | 18.66× | Food & Beverages |
| Three Sixty | 21.58× | Food & Beverages |
| Hennessy | 12.6× | Food & Beverages |
| Smirnoff | 22.45× | Food & Beverages |
| Cocktail | 3.56× | Food & Beverages |
| Giorgia Meloni | 7.79× | Politics & Society |
| Tanqueray | 14.47× | Food & Beverages |
| Grey Goose (vodka) | 15.6× | Food & Beverages |
| Jameson Irish Whiskey | 13.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.45 |
| Quality Awareness | PREMIUM | 1.56 |
| Luxury Orientation | PREMIUM | 1.51 |
| Early Adopter Mentality | POWER | 1.47 |
| Patriotism | CONSERVATISM | 1.39 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 16.0% |
| United Kingdom | 7.9% |
See Belvedere (vodka) audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Ramazzotti (liqueur) (635,514)
Frequently asked questions
How many fans does Belvedere (vodka) have in Germany?
Belvedere (vodka) has an estimated audience of 416,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Belvedere (vodka) fans?
35.2% of Belvedere (vodka) fans are female, 64.8% are male, with an average age of 39.9 years.
Which brands do Belvedere (vodka) fans like most?
Belvedere (vodka) fans show strongest brand affinity for Oasis (drink) (20.95×), Absolut Vodka (18.13×), and Blended whiskey (11.13×) over the country average.
Where do Belvedere (vodka) fans live in Germany?
Belvedere (vodka) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,033), Bayern (reach 117,457), and Baden-Württemberg (reach 93,680). These three regions account for the largest share of the active audience.
What other brands do Belvedere (vodka) fans also like?
Beyond Belvedere (vodka) itself, the audience over-indexes on Absolut Vodka (18.13×), Blended whiskey (11.13×), Exit (festival) (14.74×), and Vodka (9.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Belvedere (vodka). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.