Oasis (drink) Audience in Germany
Oasis (drink) has an estimated audience of 500,708 people in Germany. 2.4% are female, 97.6% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, South Asian cuisine, Loincloth, Liberace, University of Applied Sciences Hof.
The average Oasis (drink) fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, South Asian cuisine, Loincloth, with strongest over-indexing on Unique Gifts (13.19× the country average). Demographically, the Oasis (drink) audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beverage
Demographics of Oasis (drink) fans
| Metric | Value |
|---|---|
| Female | 2.4% |
| Male | 97.6% |
| Average age | 39.5 |
| Estimated audience size | 500,708 |
Audience persona
The typical Oasis (drink) fan in Germany is more male, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,874 | 1.17× |
| Bayern | 86,819 | 1.08× |
| Baden-Württemberg | 65,851 | 0.96× |
| Niedersachsen | 49,593 | 1.02× |
| Hessen | 45,367 | 1.19× |
| Berlin | 31,582 | 1.41× |
| Rheinland-Pfalz | 24,861 | 0.99× |
| Sachsen | 24,219 | 0.99× |
| Schleswig-Holstein | 16,733 | 0.93× |
| Hamburg | 15,344 | 1.36× |
| Brandenburg | 12,946 | 0.83× |
| Thüringen | 10,003 | 0.78× |
| Sachsen-Anhalt | 9,405 | 0.72× |
| Mecklenburg-Vorpommern | 6,819 | 0.71× |
| Saarland | 5,387 | 0.88× |
| Bremen | 4,179 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 13.19× | Shopping |
| South Asian cuisine | 42.4× | Food & Beverages |
| Loincloth | 13.82× | Fashion & Accessoires |
| Liberace | 15.12× | Music & Radio |
| University of Applied Sciences Hof | 36.27× | Business & Career |
| Home construction | 1.93× | Home & Garden |
| Gewandhaus | 33.2× | Arts & Culture |
| Dog breed | 1.64× | Pets & Animals |
| Jalebi | 20× | Food & Beverages |
| Progressive rock | 2.29× | Music & Radio |
| Goon | 8.75× | Movies & TV |
| Birthday Gifts | 2.41× | Kids & Family |
| Personalised Gifts | 2.53× | Home & Garden |
| Isha Yoga | 12.16× | Sports |
| Hévíz | 20× | Travel & Leisure |
| Granita | 9.39× | Food & Beverages |
| Harvey Mudd College | 20× | Business & Career |
| Home Delivery | 2.65× | Food & Beverages |
| Graham Coxon | 20.44× | Music & Radio |
| Noodle (Gorillaz) | 2.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.48 |
| Early Adopter Mentality | POWER | 1.46 |
| Social Media Usage | JOY | 1.39 |
| Sports Activity | POWER | 1.39 |
| Luxury Orientation | PREMIUM | 1.39 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| United Kingdom | 9.9% |
| Japan | 8.7% |
See Oasis (drink) audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Oasis (drink) have in Germany?
Oasis (drink) has an estimated audience of 500,708 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oasis (drink) fans?
2.4% of Oasis (drink) fans are female, 97.6% are male, with an average age of 39.5 years.
Which brands do Oasis (drink) fans like most?
Oasis (drink) fans show strongest brand affinity for Unique Gifts (13.19×), South Asian cuisine (42.4×), and Loincloth (13.82×) over the country average.
Where do Oasis (drink) fans live in Germany?
Oasis (drink) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,874), Bayern (reach 86,819), and Baden-Württemberg (reach 65,851). These three regions account for the largest share of the active audience.
What other brands do Oasis (drink) fans also like?
Beyond Oasis (drink) itself, the audience over-indexes on South Asian cuisine (42.4×), Loincloth (13.82×), Liberace (15.12×), and University of Applied Sciences Hof (36.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oasis (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.