Rascasse Audience Intelligence

Oasis (drink) Target Market in Germany

A data profile of the people who buy, follow and care about Oasis (drink) in Germany — modelled from more than twelve digital signal sources. Oasis (drink) has an estimated audience of 520,601 people in Germany.

#27among Beverage in Germany#1486among Brand in Germany#543in Food & Beverages

The average Oasis (drink) fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Novo Nordisk, Black Butler, Martini (vermouth), with strongest over-indexing on Novo Nordisk (64.14× the country average).

Demographically, the Oasis (drink) audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oasis (drink) fan in Germany is more male, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Novo Nordisk.

Category: Food & Beverages · Type: Brand · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oasis (drink) profile in Germany.

Audience size
521K
in Germany
Gender
2.4%♀
97.6% male
Age
39.5
average years
Country rank
#11366
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oasis (drink)

2.4% are female, 97.6% are male, average age 39.5.

Fig. 02

Gender split

2.4%
Female
97.6%
Male
Demographic split for Oasis (drink) audience in Germany
MetricValue
Female2.4%
Male97.6%
Average age39.5
Estimated audience size520,601
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Oasis (drink) audience in Germany
Age bracketShare%
16-1911%
20-2921%
30-3932%
40-4928%
50+9%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Oasis (drink) audience comes from Germany.

Worldwide audience distribution share by country for Oasis (drink)
CountryShare
United States16.8%
United Kingdom9.8%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oasis (drink) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oasis (drink) customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.34×
02Hamburg~10K1.31×
03Nordrhein-Westfalen~100K1.14×
04Hessen~40K1.14×
05Bayern~90K1.06×
06Niedersachsen~50K1.01×
07Rheinland-Pfalz~20K0.99×
08Sachsen~20K0.99×
09Bremen~4K0.99×
10Baden-Württemberg~60K0.95×
11Schleswig-Holstein~20K0.95×
12Saarland~6K0.94×
13Brandenburg~10K0.84×
14Thüringen~10K0.84×
15Sachsen-Anhalt~10K0.77×
16Mecklenburg-Vorpommern~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Oasis (drink), Germany
0.76×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oasis (drink) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oasis (drink) audience
#·InterestCategoryAffinity×
01Black ButlerLiterature172.75×
02Nose piercingFashion & Accessoires70.48×
03Novo NordiskHealth64.14×
04Martini (vermouth)Food & Beverages59.24×
05Belvedere (vodka)Food & Beverages20.95×
06Mila KunisMovies & TV20.00×
07Rose LeslieMovies & TV20.00×
08Natalie DormerMovies & TV20.00×
09Victoria JusticeMovies & TV20.00×
10Cast AwayMovies & TV20.00×
11Once upon a timeMovies & TV20.00×
12Jude LawMovies & TV18.66×
13Alicia VikanderMovies & TV13.28×
14Kat DenningsMovies & TV12.75×
15Bourbon whiskeyFood & Beverages11.53×
16Purchase discountShopping11.22×
17Sharon StoneMovies & TV11.15×
18CarrefourShopping11.06×
19Easy listeningMusic & Radio10.23×
20TikTokInternet & Social Media5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oasis (drink) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oasis (drink) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.37×
Quality AwarenessPREMIUM1.34×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oasis (drink) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oasis (drink)'s target market in Germany?

Oasis (drink)'s target market in Germany covers an estimated 520,601 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oasis (drink) customers?

2.4% of the Oasis (drink) audience are female, 97.6% are male, with an average age of 39.5 years.

03

Which brands do Oasis (drink) fans like most?

Oasis (drink) fans show strongest brand affinity for Novo Nordisk (64.14×), Black Butler (172.75×), and Martini (vermouth) (59.24×) over the country average.

04

Where do Oasis (drink) fans live in Germany?

Oasis (drink) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Oasis (drink) fans also like?

Beyond Oasis (drink) itself, the audience over-indexes on Black Butler (172.75×), Martini (vermouth) (59.24×), TikTok (5.91×), and Mila Kunis (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Oasis (drink) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oasis (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →