Easy listening Audience in Germany
Easy listening has an estimated audience of 1,231,238 people in Germany. 52.6% are female, 47.4% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: André Rieu, Downtempo, Natural World, Cover version, Broadcasting.
The average Easy listening fan in Germany is 36.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include André Rieu, Downtempo, Natural World, with strongest over-indexing on André Rieu (20.08× the country average). Demographically, the Easy listening audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Easy listening fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.2 |
| Estimated audience size | 1,231,238 |
Audience persona
The typical Easy listening fan in Germany is balanced, around 36.2 years old, with strong Community Orientation tendencies and a notable affinity for André Rieu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 214,807 | 0.8× |
| Bayern | 154,687 | 0.78× |
| Baden-Württemberg | 111,074 | 0.66× |
| Berlin | 96,668 | 1.76× |
| Hessen | 80,082 | 0.85× |
| Niedersachsen | 70,418 | 0.59× |
| Rheinland-Pfalz | 37,102 | 0.6× |
| Sachsen | 35,743 | 0.59× |
| Schleswig-Holstein | 34,046 | 0.77× |
| Thüringen | 29,948 | 0.95× |
| Sachsen-Anhalt | 29,085 | 0.91× |
| Brandenburg | 26,958 | 0.71× |
| Mecklenburg-Vorpommern | 25,581 | 1.09× |
| Saarland | 25,430 | 1.68× |
| Bremen | 24,955 | 2.37× |
| Hamburg | 24,644 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| André Rieu | 20.08× | Music & Radio |
| Downtempo | 25.33× | Music & Radio |
| Natural World | 3.15× | Fashion & Accessoires |
| Cover version | 3.52× | Music & Radio |
| Broadcasting | 2.24× | Movies & TV |
| Chill-out music | 7.21× | Music & Radio |
| Robin Williams | 5.87× | Movies & TV |
| Lounge music | 5.59× | Music & Radio |
| Rock and roll | 2.4× | Music & Radio |
| Tagesschau | 1.5× | Movies & TV |
| Oasis (drink) | 10.23× | Food & Beverages |
| Drone music | 12.36× | Music & Radio |
| Rock music | 1.67× | Music & Radio |
| African-American music | 2.72× | Music & Radio |
| FC Barcelona | 2.24× | Sports |
| Soft rock | 8.16× | Music & Radio |
| Electronic music | 1.66× | Music & Radio |
| Celebrity | 1.95× | Movies & TV |
| Real Madrid C.F. | 1.81× | Sports |
| Blues music | 2.1× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| Sports Activity | POWER | 1.31 |
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.27 |
| Sustainability | BALANCE | 1.18 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Italy | 6.1% |
| Germany | 6.1% |
See Easy listening audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Easy listening have in Germany?
Easy listening has an estimated audience of 1,231,238 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Easy listening fans?
52.6% of Easy listening fans are female, 47.4% are male, with an average age of 36.2 years.
Which brands do Easy listening fans like most?
Easy listening fans show strongest brand affinity for André Rieu (20.08×), Downtempo (25.33×), and Natural World (3.15×) over the country average.
Where do Easy listening fans live in Germany?
Easy listening fans in Germany are most concentrated in Nordrhein-Westfalen (reach 214,807), Bayern (reach 154,687), and Baden-Württemberg (reach 111,074). These three regions account for the largest share of the active audience.
What other brands do Easy listening fans also like?
Beyond Easy listening itself, the audience over-indexes on Downtempo (25.33×), Natural World (3.15×), Cover version (3.52×), and Broadcasting (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Easy listening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.