Rascasse Audience Intelligence

Easy listening Audience in Germany

A data profile of the people who buy, follow and care about Easy listening in Germany — modelled from more than twelve digital signal sources. Easy listening has an estimated audience of 1,231,238 people in Germany.

#112among Musical genre in Germany#2744among Topic in Germany#516in Music & Radio

The average Easy listening fan in Germany is 36.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include André Rieu, Downtempo, Cover version, with strongest over-indexing on André Rieu (20.08× the country average).

Demographically, the Easy listening audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Easy listening fan in Germany is balanced, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for André Rieu.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easy listening profile in Germany.

Audience size
1.2M
in Germany
Gender
52.6%♀
47.4% male
Age
36.2
average years
Country rank
#5374
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easy listening fans

52.6% are female, 47.4% are male, average age 36.2.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Easy listening audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age36.2
Estimated audience size1,231,238
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Easy listening audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Easy listening audience comes from Germany.

Worldwide audience distribution share by country for Easy listening
CountryShare
United States25.3%
Italy6.1%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easy listening audience in Germany is strongest.

Fig. 05

Top regions by affinity

Easy listening fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.41×
02Bremen~10K1.36×
03Saarland~20K1.19×
04Mecklenburg-Vorpommern~20K1.02×
05Thüringen~30K0.99×
06Sachsen-Anhalt~30K0.98×
07Brandenburg~40K0.95×
08Hamburg~30K0.95×
09Schleswig-Holstein~40K0.93×
10Hessen~80K0.88×
11Rheinland-Pfalz~50K0.88×
12Sachsen~50K0.87×
13Niedersachsen~100K0.83×
14Bayern~200K0.82×
15Nordrhein-Westfalen~200K0.81×
16Baden-Württemberg~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Easy listening, Germany
0.78×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easy listening audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easy listening audience
#·InterestCategoryAffinity×
01DowntempoMusic & Radio25.33×
02André RieuMusic & Radio20.08×
03Drone musicMusic & Radio12.36×
04Oasis (drink)Food & Beverages10.23×
05Soft rockMusic & Radio8.16×
06Chill-out musicMusic & Radio7.21×
07Robin WilliamsMovies & TV5.87×
08Lounge musicMusic & Radio5.59×
09Cover versionMusic & Radio3.52×
10African-American musicMusic & Radio2.72×
11Rock and rollMusic & Radio2.40×
12BroadcastingMovies & TV2.24×
13FC BarcelonaSports2.24×
14Blues musicMusic & Radio2.10×
15CelebrityMovies & TV1.95×
16Real Madrid C.F.Sports1.81×
17Rock musicMusic & Radio1.67×
18Electronic musicMusic & Radio1.66×
19UkrainiansMusic & Radio1.53×
20TagesschauMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easy listening audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easy listening audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.67×
Community OrientationOPEN1.61×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easy listening audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.94×
DIY MentalityTHRILL0.98×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easy listening have in Germany?

Easy listening has an estimated audience of 1,231,238 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Easy listening fans?

52.6% of Easy listening fans are female, 47.4% are male, with an average age of 36.2 years.

03

Which brands do Easy listening fans like most?

Easy listening fans show strongest brand affinity for André Rieu (20.08×), Downtempo (25.33×), and Cover version (3.52×) over the country average.

04

Where do Easy listening fans live in Germany?

Easy listening fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Easy listening fans also like?

Beyond Easy listening itself, the audience over-indexes on Downtempo (25.33×), Cover version (3.52×), Broadcasting (2.24×), and Chill-out music (7.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Easy listening audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Easy listening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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