Blues music Audience in Germany
Blues music has an estimated audience of 9,851,514 people in Germany. 50.2% are female, 49.8% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rhythm and blues music, Rock and roll, Concerts, Jazz music, Classical music.
The average Blues music fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rhythm and blues music, Rock and roll, Concerts, with strongest over-indexing on Rhythm and blues music (1.6× the country average). Demographically, the Blues music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Blues music fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.8 |
| Estimated audience size | 9,851,514 |
Audience persona
The typical Blues music fan in Germany is balanced, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Rhythm and blues music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,105,153 | 0.98× |
| Bayern | 1,534,427 | 0.97× |
| Baden-Württemberg | 1,409,519 | 1.05× |
| Niedersachsen | 901,063 | 0.94× |
| Hessen | 641,256 | 0.85× |
| Rheinland-Pfalz | 532,542 | 1.08× |
| Sachsen | 512,814 | 1.06× |
| Berlin | 396,121 | 0.9× |
| Thüringen | 362,990 | 1.45× |
| Schleswig-Holstein | 355,760 | 1.01× |
| Brandenburg | 312,987 | 1.02× |
| Sachsen-Anhalt | 267,184 | 1.05× |
| Hamburg | 210,093 | 0.94× |
| Mecklenburg-Vorpommern | 153,396 | 0.82× |
| Saarland | 123,290 | 1.02× |
| Bremen | 73,231 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhythm and blues music | 1.6× | Music & Radio |
| Rock and roll | 1.73× | Music & Radio |
| Concerts | 1.53× | Music & Radio |
| Jazz music | 1.56× | Music & Radio |
| Classical music | 1.54× | Music & Radio |
| Parkhaus | 1.53× | Music & Radio |
| Thomann | 1.57× | Shopping |
| Chris Rea | 1.83× | Music & Radio |
| King King | 1.84× | Music & Radio |
| New-age music | 1.71× | Music & Radio |
| Southern rock | 1.82× | Music & Radio |
| Spiritual (music) | 1.72× | Music & Radio |
| Composer | 1.52× | Music & Radio |
| Hallenbad | 1.53× | Music & Radio |
| Indian rock | 1.8× | Music & Radio |
| WAS. | 1.51× | Music & Radio |
| Bob Dylan | 1.53× | Music & Radio |
| American folk music | 1.54× | Music & Radio |
| Independent music | 1.57× | Music & Radio |
| Kompass | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.15 |
| Pet Ownership | JOY | 1.12 |
| Indulgence | JOY | 1.08 |
| DIY Mentality | THRILL | 1 |
| Sustainability | BALANCE | 0.98 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
See Blues music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Blues music have in Germany?
Blues music has an estimated audience of 9,851,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blues music fans?
50.2% of Blues music fans are female, 49.8% are male, with an average age of 38.8 years.
Which brands do Blues music fans like most?
Blues music fans show strongest brand affinity for Rhythm and blues music (1.6×), Rock and roll (1.73×), and Concerts (1.53×) over the country average.
Where do Blues music fans live in Germany?
Blues music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,105,153), Bayern (reach 1,534,427), and Baden-Württemberg (reach 1,409,519). These three regions account for the largest share of the active audience.
What other brands do Blues music fans also like?
Beyond Blues music itself, the audience over-indexes on Rock and roll (1.73×), Concerts (1.53×), Jazz music (1.56×), and Classical music (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.