Rascasse Audience Intelligence

Blues music Audience in Germany

A data profile of the people who buy, follow and care about Blues music in Germany — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 9,851,514 people in Germany.

#9among Musical genre in Germany#190among Topic in Germany#23in Music & Radio

The average Blues music fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Rhythm and blues music, Rock and roll, with strongest over-indexing on dB’s (1.51× the country average).

Demographically, the Blues music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blues music fan in Germany is balanced, around 38.8 years old, with strong Tradition tendencies and a notable affinity for dB’s.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blues music profile in Germany.

Audience size
9.9M
in Germany
Gender
50.2%♀
49.8% male
Age
38.8
average years
Country rank
#319
Topic in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blues music fans

50.2% are female, 49.8% are male, average age 38.8.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Blues music audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age38.8
Estimated audience size9,851,514
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Blues music audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Blues music audience comes from Germany.

Worldwide audience distribution share by country for Blues music
CountryShare
United States24.9%
Italy4.7%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blues music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blues music fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~300K1.22×
02Rheinland-Pfalz~500K1.05×
03Sachsen~500K1.04×
04Sachsen-Anhalt~300K1.04×
05Saarland~100K1.03×
06Brandenburg~300K1.02×
07Baden-Württemberg~1.5M1.01×
08Schleswig-Holstein~400K1.01×
09Bremen~80K0.98×
10Nordrhein-Westfalen~2M0.96×
11Hamburg~200K0.96×
12Mecklenburg-Vorpommern~200K0.96×
13Niedersachsen~900K0.94×
14Bayern~1.5M0.93×
15Berlin~400K0.89×
16Hessen~600K0.86×
Fig. 06

Affinity by region

Affinity by region — Blues music, Germany
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blues music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blues music audience
#·InterestCategoryAffinity×
01Chris ReaMusic & Radio1.83×
02Southern rockMusic & Radio1.82×
03Indian rockMusic & Radio1.80×
04Rock and rollMusic & Radio1.73×
05Spiritual (music)Music & Radio1.72×
06New-age musicMusic & Radio1.71×
07Rhythm and blues musicMusic & Radio1.60×
08ThomannShopping1.57×
09Independent musicMusic & Radio1.57×
10Jazz musicMusic & Radio1.56×
11Classical musicMusic & Radio1.54×
12American folk musicMusic & Radio1.54×
13ConcertsMusic & Radio1.53×
14ParkhausMusic & Radio1.53×
15HallenbadMusic & Radio1.53×
16PergolaMusic & Radio1.53×
17ComposerMusic & Radio1.52×
18KompassMusic & Radio1.52×
19dB’sMusic & Radio1.51×
20WAS.Music & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blues music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blues music audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.01×
Quality AwarenessPREMIUM1.01×
IndulgenceJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blues music audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
Career OrientationPOWER0.80×
PatriotismCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blues music have in Germany?

Blues music has an estimated audience of 9,851,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Blues music fans?

50.2% of Blues music fans are female, 49.8% are male, with an average age of 38.8 years.

03

Which brands do Blues music fans like most?

Blues music fans show strongest brand affinity for dB’s (1.51×), Rhythm and blues music (1.6×), and Rock and roll (1.73×) over the country average.

04

Where do Blues music fans live in Germany?

Blues music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Blues music fans also like?

Beyond Blues music itself, the audience over-indexes on Rhythm and blues music (1.6×), Rock and roll (1.73×), Concerts (1.53×), and Jazz music (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Blues music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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