A data profile of the people who buy, follow and care about Southern rock in Germany — modelled from more than twelve digital signal sources. Southern rock has an estimated audience of 1,821,801 people in Germany.
The average Southern rock fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Creedence Clearwater Revival, Connie Britton, American folk music, with strongest over-indexing on Creedence Clearwater Revival (23.47× the country average).
Demographically, the Southern rock audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Southern rock fan in Germany is more male, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Creedence Clearwater Revival.
The key figures that characterise the Southern rock profile in Germany.
43.7% are female, 56.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 39.6 |
| Estimated audience size | 1,821,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Southern rock audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.7% |
| United Kingdom | 5.1% |
| Canada | 4.0% |
Where the Southern rock audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.29× | |
| 02 | Bremen | ~20K | 1.28× | |
| 03 | Saarland | ~30K | 1.24× | |
| 04 | Thüringen | ~50K | 1.03× | |
| 05 | Mecklenburg-Vorpommern | ~40K | 1.01× | |
| 06 | Sachsen-Anhalt | ~50K | 0.99× | |
| 07 | Brandenburg | ~50K | 0.94× | |
| 08 | Rheinland-Pfalz | ~80K | 0.93× | |
| 09 | Schleswig-Holstein | ~60K | 0.93× | |
| 10 | Hamburg | ~40K | 0.93× | |
| 11 | Sachsen | ~80K | 0.90× | |
| 12 | Hessen | ~100K | 0.87× | |
| 13 | Niedersachsen | ~200K | 0.86× | |
| 14 | Bayern | ~200K | 0.85× | |
| 15 | Baden-Württemberg | ~200K | 0.82× | |
| 16 | Nordrhein-Westfalen | ~300K | 0.80× |
The strongest cross-interests of the Southern rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Connie Britton | Movies & TV | 32.15× | ||
| 02 | Creedence Clearwater Revival | Music & Radio | 23.47× | ||
| 03 | Beth Hart | Music & Radio | 20.10× | ||
| 04 | Fugazi | Music & Radio | 17.31× | ||
| 05 | Ramones | Music & Radio | 15.97× | ||
| 06 | Jeff Beck | Music & Radio | 15.62× | ||
| 07 | Jethro Tull (band) | Music & Radio | 13.55× | ||
| 08 | Once upon a time | Movies & TV | 13.41× | ||
| 09 | Nick Cave | Music & Radio | 12.71× | ||
| 10 | Jon Bon Jovi | Music & Radio | 9.81× | ||
| 11 | American folk music | Music & Radio | 9.05× | ||
| 12 | Snowmobile | Cars & Mobility | 8.98× | ||
| 13 | Italo disco | Music & Radio | 8.32× | ||
| 14 | David Gilmour | Music & Radio | 8.06× | ||
| 15 | Bryan Adams | Music & Radio | 7.87× | ||
| 16 | Classic rock | Music & Radio | 7.85× | ||
| 17 | Livemusic | Music & Radio | 2.63× | ||
| 18 | Müller (company) | Food & Beverages | 2.37× | ||
| 19 | Tagesschau | Movies & TV | 2.27× | ||
| 20 | Harry Potter | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.98× | |
| Tradition | CONSERVATISM | 1.72× | |
| Community Orientation | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Sports Activity | POWER | 0.81× | |
| Career Orientation | POWER | 0.81× |
Southern rock has an estimated audience of 1,821,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
43.7% of Southern rock fans are female, 56.3% are male, with an average age of 39.6 years.
Southern rock fans show strongest brand affinity for Creedence Clearwater Revival (23.47×), Connie Britton (32.15×), and American folk music (9.05×) over the country average.
Southern rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Southern rock itself, the audience over-indexes on Connie Britton (32.15×), American folk music (9.05×), Tagesschau (2.27×), and Beth Hart (20.1×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Southern rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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