Southern rock Audience in Germany
Southern rock has an estimated audience of 1,821,801 people in Germany. 43.7% are female, 56.3% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Michel Houellebecq, Dog breed, KLOS.
The average Southern rock fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Michel Houellebecq, with strongest over-indexing on Israel (13.35× the country average). Demographically, the Southern rock audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Southern rock fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 39.6 |
| Estimated audience size | 1,821,801 |
Audience persona
The typical Southern rock fan in Germany is more male, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 285,434 | 0.72× |
| Bayern | 222,996 | 0.76× |
| Baden-Württemberg | 154,683 | 0.62× |
| Berlin | 153,408 | 1.88× |
| Niedersachsen | 123,691 | 0.7× |
| Hessen | 104,019 | 0.75× |
| Rheinland-Pfalz | 62,560 | 0.69× |
| Sachsen | 48,706 | 0.55× |
| Saarland | 48,144 | 2.15× |
| Thüringen | 46,067 | 0.99× |
| Schleswig-Holstein | 42,300 | 0.65× |
| Sachsen-Anhalt | 41,299 | 0.87× |
| Brandenburg | 38,278 | 0.68× |
| Mecklenburg-Vorpommern | 36,323 | 1.04× |
| Bremen | 35,434 | 2.27× |
| Hamburg | 27,835 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 13.35× | Travel & Leisure |
| KLIX (AM) | 8.58× | Music & Radio |
| Michel Houellebecq | 35.47× | Literature |
| Dog breed | 2.75× | Pets & Animals |
| KLOS | 36.57× | Music & Radio |
| Clogging | 19.89× | Music & Radio |
| Hormones: The Series | 12.71× | Movies & TV |
| Final Fantasy XIII (13) | 22.36× | Games |
| Snow White (Fables) | 2.77× | Literature |
| Unique Gifts | 1.63× | Shopping |
| Home Delivery | 3.12× | Food & Beverages |
| Stradivarius | 1.56× | Shopping |
| Hobby Lobby | 6.22× | Home & Garden |
| Urban horticulture | 1.61× | Home & Garden |
| Goosebumps (film) | 8.41× | Movies & TV |
| Vaani Kapoor | 20.27× | Movies & TV |
| Corona (band) | 1.87× | Music & Radio |
| Kodi (software) | 2.19× | Technology & Electronics |
| JibJab | 9.12× | Internet & Social Media |
| Volvo V60 | 3.27× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.74 |
| Patriotism | CONSERVATISM | 1.39 |
| Extroversion | THRILL | 1.38 |
| Pet Ownership | JOY | 1.35 |
| Community Orientation | OPEN | 1.3 |
| LGBTQ+ Identity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| United Kingdom | 5.1% |
| Canada | 4.0% |
See Southern rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Southern rock have in Germany?
Southern rock has an estimated audience of 1,821,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Southern rock fans?
43.7% of Southern rock fans are female, 56.3% are male, with an average age of 39.6 years.
Which brands do Southern rock fans like most?
Southern rock fans show strongest brand affinity for Israel (13.35×), KLIX (AM) (8.58×), and Michel Houellebecq (35.47×) over the country average.
Where do Southern rock fans live in Germany?
Southern rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 285,434), Bayern (reach 222,996), and Baden-Württemberg (reach 154,683). These three regions account for the largest share of the active audience.
What other brands do Southern rock fans also like?
Beyond Southern rock itself, the audience over-indexes on KLIX (AM) (8.58×), Michel Houellebecq (35.47×), Dog breed (2.75×), and KLOS (36.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Southern rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.