A data profile of the people who buy, follow and care about Southern rock in United Kingdom — modelled from more than twelve digital signal sources. Southern rock has an estimated audience of 3,110,049 people in United Kingdom.
The average Southern rock fan in United Kingdom is 44.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Livemusic, Sketch comedy, with strongest over-indexing on Wikipedia (5.79× the country average).
Demographically, the Southern rock audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Southern rock fan in United Kingdom is balanced, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Southern rock profile in United Kingdom.
47.4% are female, 52.6% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 44.5 |
| Estimated audience size | 3,110,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Southern rock audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.7% |
| United Kingdom | 5.1% |
| Canada | 4.0% |
Where the Southern rock audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~300K | 1.08× | |
| 02 | South West | ~300K | 1.03× | |
| 03 | Wales | ~200K | 1.03× | |
| 04 | South East | ~400K | 1.02× | |
| 05 | West Midlands | ~100K | 1.02× | |
| 06 | Northern Ireland | ~100K | 1.02× | |
| 07 | North East | ~100K | 1.00× | |
| 08 | East Midlands | ~200K | 0.99× | |
| 09 | Scotland | ~300K | 0.98× | |
| 10 | Yorkshire and the Humber | ~200K | 0.96× | |
| 11 | North West | ~300K | 0.93× | |
| 12 | England | ~2.5M | 0.79× |
The strongest cross-interests of the Southern rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bee Gees | Music & Radio | 7.02× | ||
| 02 | Wikipedia | Internet & Social Media | 5.79× | ||
| 03 | Sketch comedy | Movies & TV | 4.96× | ||
| 04 | Non-fiction books | Literature | 3.97× | ||
| 05 | Livemusic | Music & Radio | 3.85× | ||
| 06 | Talk radio | Music & Radio | 3.63× | ||
| 07 | Satire | Literature | 3.37× | ||
| 08 | Adoption | Kids & Family | 3.34× | ||
| 09 | Margot Robbie | Movies & TV | 3.24× | ||
| 10 | Risk management | Business & Career | 3.13× | ||
| 11 | Mobile home | Cars & Mobility | 2.47× | ||
| 12 | Esso | Cars & Mobility | 2.35× | ||
| 13 | Refrigerator | Home & Garden | 2.31× | ||
| 14 | Hobby | Home & Garden | 2.30× | ||
| 15 | Philanthropy | Arts & Culture | 2.21× | ||
| 16 | Blues music | Music & Radio | 1.98× | ||
| 17 | William Hill (bookmaker) | Games | 1.84× | ||
| 18 | Batman | Movies & TV | 1.82× | ||
| 19 | Distilled beverage | Food & Beverages | 1.67× | ||
| 20 | Superman | Movies & TV | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.69× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Indulgence | JOY | 0.82× |
Southern rock has an estimated audience of 3,110,049 people in United Kingdom, concentrated in England and South East.
47.4% of Southern rock fans are female, 52.6% are male, with an average age of 44.5 years.
Southern rock fans show strongest brand affinity for Wikipedia (5.79×), Livemusic (3.85×), and Sketch comedy (4.96×) over the country average.
Southern rock fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Southern rock itself, the audience over-indexes on Livemusic (3.85×), Sketch comedy (4.96×), Hobby (2.3×), and Satire (3.37×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Southern rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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