Blues music Audience in United Kingdom
Blues music has an estimated audience of 12,765,380 people in United Kingdom. 50.2% are female, 49.8% are male, average age 42.0. Top regions: South East, Scotland, North West. Top brand affinities: Rhythm and blues music, Rock and roll, Livemusic, African-American music, Southern rock.
The average Blues music fan in United Kingdom is 42.0 years old, balanced, and lives primarily in South East. The audience is concentrated in South East, Scotland, North West. Top brand affinities include Rhythm and blues music, Rock and roll, Livemusic, with strongest over-indexing on Rhythm and blues music (1.52× the country average). Demographically, the Blues music audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Blues music fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 42.0 |
| Estimated audience size | 12,765,380 |
Audience persona
The typical Blues music fan in United Kingdom is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Rhythm and blues music.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,733,625 | 1.01× |
| Scotland | 1,624,485 | 1.41× |
| North West | 1,301,282 | 0.95× |
| Greater London | 1,203,414 | 0.72× |
| South West | 1,148,097 | 1.09× |
| Wales | 1,038,169 | 1.42× |
| East of England | 979,452 | 0.84× |
| East Midlands | 927,355 | 1.03× |
| Yorkshire and the Humber | 683,112 | 0.67× |
| Northern Ireland | 628,950 | 1.6× |
| West Midlands | 353,722 | 0.65× |
| North East | 294,791 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhythm and blues music | 1.52× | Music & Radio |
| Rock and roll | 1.7× | Music & Radio |
| Livemusic | 1.79× | Music & Radio |
| African-American music | 1.61× | Music & Radio |
| Southern rock | 1.98× | Music & Radio |
| Acoustic guitar | 1.56× | Music & Radio |
| Afrobeat | 1.67× | Music & Radio |
| Underground hip hop | 1.97× | Music & Radio |
| Hair Extensions | 1.51× | Beauty & Wellness |
| Crystal Palace F.C. | 1.55× | Sports |
| Independent music | 1.73× | Music & Radio |
| Blues rock | 1.63× | Music & Radio |
| American folk music | 1.55× | Music & Radio |
| Classic rock | 1.64× | Music & Radio |
| Bob Dylan | 1.68× | Music & Radio |
| New-age music | 1.58× | Music & Radio |
| Christian hip hop | 1.56× | Music & Radio |
| Southern hip hop | 1.5× | Music & Radio |
| Tech house | 1.53× | Music & Radio |
| Neil Young | 1.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.08 |
| Luxury Orientation | PREMIUM | 1.07 |
| Community Orientation | OPEN | 1.04 |
| Sustainability | BALANCE | 1.03 |
| Convenience Orientation | PREMIUM | 1.03 |
| Early Adopter Mentality | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
See Blues music audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
Frequently asked questions
How many fans does Blues music have in United Kingdom?
Blues music has an estimated audience of 12,765,380 people in United Kingdom, concentrated in South East and Scotland.
What is the gender split and age of Blues music fans?
50.2% of Blues music fans are female, 49.8% are male, with an average age of 42.0 years.
Which brands do Blues music fans like most?
Blues music fans show strongest brand affinity for Rhythm and blues music (1.52×), Rock and roll (1.7×), and Livemusic (1.79×) over the country average.
Where do Blues music fans live in United Kingdom?
Blues music fans in United Kingdom are most concentrated in South East (reach 1,733,625), Scotland (reach 1,624,485), and North West (reach 1,301,282). These three regions account for the largest share of the active audience.
What other brands do Blues music fans also like?
Beyond Blues music itself, the audience over-indexes on Rock and roll (1.7×), Livemusic (1.79×), African-American music (1.61×), and Southern rock (1.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.