A data profile of the people who buy, follow and care about Blues music in United Kingdom — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 12,765,380 people in United Kingdom.
The average Blues music fan in United Kingdom is 42.0 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Scotland, North West.
Top brand affinities include Rhythm and blues music, Rock and roll, Livemusic, with strongest over-indexing on Rhythm and blues music (1.52× the country average).
Demographically, the Blues music audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Blues music fan in United Kingdom is balanced, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rhythm and blues music.
The key figures that characterise the Blues music profile in United Kingdom.
50.2% are female, 49.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 42.0 |
| Estimated audience size | 12,765,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Blues music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
Where the Blues music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~500K | 1.34× | |
| 02 | Scotland | ~1.5M | 1.33× | |
| 03 | Wales | ~900K | 1.28× | |
| 04 | South West | ~1M | 1.07× | |
| 05 | East Midlands | ~900K | 1.02× | |
| 06 | South East | ~1.5M | 1.01× | |
| 07 | North West | ~1.5M | 0.96× | |
| 08 | East of England | ~1M | 0.87× | |
| 09 | North East | ~400K | 0.78× | |
| 10 | Greater London | ~1M | 0.75× | |
| 11 | Yorkshire and the Humber | ~800K | 0.74× | |
| 12 | West Midlands | ~400K | 0.71× |
The strongest cross-interests of the Blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Southern rock | Music & Radio | 1.98× | ||
| 02 | Bluegrass music | Music & Radio | 1.98× | ||
| 03 | Underground hip hop | Music & Radio | 1.97× | ||
| 04 | Livemusic | Music & Radio | 1.79× | ||
| 05 | Independent music | Music & Radio | 1.73× | ||
| 06 | Rock and roll | Music & Radio | 1.70× | ||
| 07 | Afrobeat | Music & Radio | 1.67× | ||
| 08 | Classic rock | Music & Radio | 1.64× | ||
| 09 | Blues rock | Music & Radio | 1.63× | ||
| 10 | African-American music | Music & Radio | 1.61× | ||
| 11 | New-age music | Music & Radio | 1.58× | ||
| 12 | Acoustic guitar | Music & Radio | 1.56× | ||
| 13 | Christian hip hop | Music & Radio | 1.56× | ||
| 14 | Crystal Palace F.C. | Sports | 1.55× | ||
| 15 | American folk music | Music & Radio | 1.55× | ||
| 16 | Tech house | Music & Radio | 1.53× | ||
| 17 | Rhythm and blues music | Music & Radio | 1.52× | ||
| 18 | Ska | Music & Radio | 1.52× | ||
| 19 | Hair Extensions | Beauty & Wellness | 1.51× | ||
| 20 | Southern hip hop | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.06× | |
| Luxury Orientation | PREMIUM | 1.00× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.80× | |
| Convenience Orientation | PREMIUM | 0.80× | |
| Individualism | JOY | 0.82× |
Blues music has an estimated audience of 12,765,380 people in United Kingdom, concentrated in South East and Scotland.
50.2% of Blues music fans are female, 49.8% are male, with an average age of 42.0 years.
Blues music fans show strongest brand affinity for Rhythm and blues music (1.52×), Rock and roll (1.7×), and Livemusic (1.79×) over the country average.
Blues music fans in United Kingdom are most concentrated in South East (reach ~1.5M), Scotland (reach ~1.5M), and North West (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Blues music itself, the audience over-indexes on Rock and roll (1.7×), Livemusic (1.79×), African-American music (1.61×), and Southern rock (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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