A data profile of the people who buy, follow and care about Blues music in Spain — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 7,520,393 people in Spain.
The average Blues music fan in Spain is 41.7 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Rhythm and blues music, Heavy metal music, Rock and roll, with strongest over-indexing on Rhythm and blues music (1.62× the country average).
Demographically, the Blues music audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Blues music fan in Spain is balanced, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Rhythm and blues music.
The key figures that characterise the Blues music profile in Spain.
51.3% are female, 48.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 41.7 |
| Estimated audience size | 7,520,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Blues music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
Where the Blues music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~60K | 1.24× | |
| 02 | Cantabria | ~100K | 1.14× | |
| 03 | Navarre | ~100K | 1.05× | |
| 04 | Extremadura | ~200K | 1.02× | |
| 05 | Canary Islands | ~400K | 0.99× | |
| 06 | Principality of Asturias | ~200K | 0.99× | |
| 07 | Region of Murcia | ~300K | 0.97× | |
| 08 | Balearic Islands | ~200K | 0.97× | |
| 09 | Aragon | ~200K | 0.97× | |
| 10 | Basque Autonomous Country | ~300K | 0.96× | |
| 11 | Castilla-La Mancha | ~300K | 0.95× | |
| 12 | Castile and León | ~300K | 0.94× | |
| 13 | Comunidad Valenciana | ~800K | 0.92× | |
| 14 | Galicia | ~300K | 0.92× | |
| 15 | Catalonia | ~1M | 0.86× | |
| 16 | Community of Madrid | ~1M | 0.84× | |
| 17 | Andalusia | ~1M | 0.82× |
The strongest cross-interests of the Blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog harness | Pets & Animals | 2.13× | ||
| 02 | Spiritual (music) | Music & Radio | 2.07× | ||
| 03 | George Michael | Music & Radio | 1.89× | ||
| 04 | Bluegrass music | Music & Radio | 1.85× | ||
| 05 | Southern rock | Music & Radio | 1.79× | ||
| 06 | Speculative fiction | Literature | 1.74× | ||
| 07 | Indian rock | Music & Radio | 1.74× | ||
| 08 | Rock and roll | Music & Radio | 1.73× | ||
| 09 | Pinoy rock | Music & Radio | 1.73× | ||
| 10 | New-age music | Music & Radio | 1.72× | ||
| 11 | Chicano rock | Music & Radio | 1.69× | ||
| 12 | Livemusic | Music & Radio | 1.66× | ||
| 13 | Christian rock | Music & Radio | 1.65× | ||
| 14 | Rhythm and blues music | Music & Radio | 1.62× | ||
| 15 | Heavy metal music | Music & Radio | 1.62× | ||
| 16 | Ska | Music & Radio | 1.61× | ||
| 17 | Independent music | Music & Radio | 1.59× | ||
| 18 | TV game shows | Movies & TV | 1.58× | ||
| 19 | Julio Iglesias | Music & Radio | 1.56× | ||
| 20 | El Economista | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.07× | |
| Early Adopter Mentality | POWER | 1.06× | |
| Luxury Orientation | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.80× | |
| Community Orientation | OPEN | 0.82× | |
| Mindfulness | BALANCE | 0.83× |
Blues music has an estimated audience of 7,520,393 people in Spain, concentrated in Andalusia and Catalonia.
51.3% of Blues music fans are female, 48.7% are male, with an average age of 41.7 years.
Blues music fans show strongest brand affinity for Rhythm and blues music (1.62×), Heavy metal music (1.62×), and Rock and roll (1.73×) over the country average.
Blues music fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Blues music itself, the audience over-indexes on Heavy metal music (1.62×), Rock and roll (1.73×), El Economista (1.53×), and Julio Iglesias (1.56×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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