Rascasse Audience Intelligence

Blues music Audience in Spain

A data profile of the people who buy, follow and care about Blues music in Spain — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 7,520,393 people in Spain.

The average Blues music fan in Spain is 41.7 years old, balanced, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Rhythm and blues music, Heavy metal music, Rock and roll, with strongest over-indexing on Rhythm and blues music (1.62× the country average).

Demographically, the Blues music audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Blues music fan in Spain is balanced, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Rhythm and blues music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blues music profile in Spain.

Audience size
7.5M
in Spain
Gender
51.3%
48.7% male
Age
41.7
average years
Country rank
#332
Topic in Spain
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blues music fans

51.3% are female, 48.7% are male, average age 41.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Blues music audience in Spain
MetricValue
Female51.3%
Male48.7%
Average age41.7
Estimated audience size7,520,393
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Blues music audience in Spain
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4925%
50+24%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Blues music audience comes from Spain.

Worldwide audience distribution share by country for Blues music
CountryShare
United States24.9%
Italy4.7%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blues music audience in Spain is strongest.

Fig. 05

Top regions by affinity

Blues music fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~60K1.24×
02Cantabria~100K1.14×
03Navarre~100K1.05×
04Extremadura~200K1.02×
05Canary Islands~400K0.99×
06Principality of Asturias~200K0.99×
07Region of Murcia~300K0.97×
08Balearic Islands~200K0.97×
09Aragon~200K0.97×
10Basque Autonomous Country~300K0.96×
11Castilla-La Mancha~300K0.95×
12Castile and León~300K0.94×
13Comunidad Valenciana~800K0.92×
14Galicia~300K0.92×
15Catalonia~1M0.86×
16Community of Madrid~1M0.84×
17Andalusia~1M0.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blues music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blues music audience
#·InterestCategoryAffinity×
01Dog harnessPets & Animals2.13×
02Spiritual (music)Music & Radio2.07×
03George MichaelMusic & Radio1.89×
04Bluegrass musicMusic & Radio1.85×
05Southern rockMusic & Radio1.79×
06Speculative fictionLiterature1.74×
07Indian rockMusic & Radio1.74×
08Rock and rollMusic & Radio1.73×
09Pinoy rockMusic & Radio1.73×
10New-age musicMusic & Radio1.72×
11Chicano rockMusic & Radio1.69×
12LivemusicMusic & Radio1.66×
13Christian rockMusic & Radio1.65×
14Rhythm and blues musicMusic & Radio1.62×
15Heavy metal musicMusic & Radio1.62×
16SkaMusic & Radio1.61×
17Independent musicMusic & Radio1.59×
18TV game showsMovies & TV1.58×
19Julio IglesiasMusic & Radio1.56×
20El EconomistaNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blues music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Blues music audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.07×
Early Adopter MentalityPOWER1.06×
Luxury OrientationPREMIUM1.06×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Blues music audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
Community OrientationOPEN0.82×
MindfulnessBALANCE0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Blues music have in Spain?

Blues music has an estimated audience of 7,520,393 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Blues music fans?

51.3% of Blues music fans are female, 48.7% are male, with an average age of 41.7 years.

03

Which brands do Blues music fans like most?

Blues music fans show strongest brand affinity for Rhythm and blues music (1.62×), Heavy metal music (1.62×), and Rock and roll (1.73×) over the country average.

04

Where do Blues music fans live in Spain?

Blues music fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Blues music fans also like?

Beyond Blues music itself, the audience over-indexes on Heavy metal music (1.62×), Rock and roll (1.73×), El Economista (1.53×), and Julio Iglesias (1.56×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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