A data profile of the people who buy, follow and care about New-age music in Spain — modelled from more than twelve digital signal sources. New-age music has an estimated audience of 2,042,475 people in Spain.
New-age music has an estimated audience of 2,042,475 people in Spain. 45.8% are female, 54.2% are male, average age 43.0. Top brand affinities: Satire, Iberia (airline), Non-fiction books, WhatsApp, Rayo Vallecano.
Top brand affinities include Satire, Iberia (airline), Non-fiction books, with strongest over-indexing on Satire (7.84× the country average).
Demographically, the New-age music audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Individualism, Tradition.
The typical New-age music fan in Spain is balanced, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Satire.
The key figures that characterise the New-age music profile in Spain.
45.8% are female, 54.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.0 |
| Estimated audience size | 2,042,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 23% |
of the worldwide New-age music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 6.8% |
| United Kingdom | 4.9% |
The strongest cross-interests of the New-age music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 9.22× | ||
| 02 | Muslim holidays | Politics & Society | 7.95× | ||
| 03 | Satire | Literature | 7.84× | ||
| 04 | New Testament | Politics & Society | 6.59× | ||
| 05 | Non-fiction books | Literature | 4.60× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 4.17× | ||
| 07 | Winamax | Games | 3.60× | ||
| 08 | Betfair | Games | 3.19× | ||
| 09 | Dancehalls | Music & Radio | 3.07× | ||
| 10 | Hatha yoga | Health | 3.00× | ||
| 11 | Refrigerator | Home & Garden | 2.87× | ||
| 12 | Electronic dance music | Music & Radio | 2.71× | ||
| 13 | Volunteering | Politics & Society | 2.65× | ||
| 14 | Iberia (airline) | Travel & Leisure | 2.21× | ||
| 15 | Music festivals | Music & Radio | 2.18× | ||
| 16 | Distilled beverage | Food & Beverages | 2.13× | ||
| 17 | Musical theatre | Movies & TV | 2.12× | ||
| 18 | Internet & Social Media | 2.08× | |||
| 19 | Blues music | Music & Radio | 1.72× | ||
| 20 | Concerts | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.59× | |
| Tradition | CONSERVATISM | 1.58× | |
| Mindfulness | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for New-age music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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