New-age music Audience in United States

New-age music logo

New-age music has an estimated audience of 12,315,057 people in United States. 47.3% are female, 52.7% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Israel, Dog breed, Home construction, Nationality, Nipsey Hussle.

The average New-age music fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Dog breed, Home construction, with strongest over-indexing on Israel (4× the country average). Demographically, the New-age music audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of New-age music fans

Demographic split for New-age music audience in United States
MetricValue
Female47.3%
Male52.7%
Average age40.5
Estimated audience size12,315,057

Audience persona

The typical New-age music fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for New-age music in United States
RegionReachAffinity
California1,417,3551.05×
Texas877,5370.83×
New York857,4881.25×
Florida751,9540.9×
Pennsylvania470,1341.13×
Illinois411,0621×
Virginia385,1321.28×
North Carolina373,6101.01×
Ohio360,9030.95×
Georgia312,0670.82×
New Jersey311,3870.99×
Washington296,5261.2×
Massachusetts293,9661.21×
Michigan261,7970.81×
Maryland228,3961.08×
Indiana214,4930.95×
Arizona213,4260.85×
Tennessee202,9930.82×
Missouri201,8781.02×
Colorado176,4650.91×
Oregon157,5361.12×
Wisconsin152,3640.82×
Louisiana144,3870.91×
Connecticut139,6131.13×
Minnesota133,6560.76×
South Carolina133,3270.72×
Utah123,2231.12×
Kentucky118,5320.77×
Alabama118,0120.69×
Oklahoma116,9990.86×
Kansas111,7481.15×
Iowa97,4860.96×
Nevada94,1740.79×
Arkansas73,8930.73×
Hawaii60,5741.14×
Mississippi59,4120.59×
West Virginia55,5870.97×
New Mexico55,1130.89×
Maine54,6001.24×
Idaho51,3320.83×
New Hampshire51,1901.05×
Nebraska44,8500.73×
Montana39,8231.17×
Alaska39,1561.49×
Rhode Island39,0241×
South Dakota33,6921.18×
North Dakota32,8051.3×
Washington, District of Columbia31,9620.86×
Wyoming31,7411.74×
Vermont30,7061.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New-age music audience
BrandAffinityCategory
Israel4×Travel & Leisure
Dog breed1.52×Pets & Animals
Home construction1.67×Home & Garden
Nationality1.93×Politics & Society
Nipsey Hussle4×Music & Radio
3D printing1.69×Technology & Electronics
Jesse Plemons2.09×Movies & TV
Nebraska Cornhuskers football2.18×Sports
Home staging2.96×Home & Garden
Winemaking2.55×Food & Beverages
JibJab3.26×Internet & Social Media
Salman Khan4.26×Movies & TV
Corona (band)3.02×Music & Radio
Captain America (1990 film)2.18×Movies & TV
Urban horticulture1.58×Home & Garden
Jeep Grand Cherokee (WJ)2.56×Cars & Mobility
Steampunk1.81×Fashion & Accessoires
Columbia, Missouri3.6×Travel & Leisure
Monmouth County, New Jersey3.48×Travel & Leisure
KiwiCo2.4×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New-age music audience
TraitClusterScore
ExtroversionTHRILL1.65
LGBTQ+ IdentityOPEN1.61
MindfulnessBALANCE1.59
TraditionCONSERVATISM1.52
Community OrientationOPEN1.3
PatriotismCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for New-age music
CountryShare
United States22.2%
Italy6.8%
United Kingdom4.9%

See New-age music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does New-age music have in United States?

New-age music has an estimated audience of 12,315,057 people in United States, concentrated in California and Texas.

What is the gender split and age of New-age music fans?

47.3% of New-age music fans are female, 52.7% are male, with an average age of 40.5 years.

Which brands do New-age music fans like most?

New-age music fans show strongest brand affinity for Israel (4×), Dog breed (1.52×), and Home construction (1.67×) over the country average.

Where do New-age music fans live in United States?

New-age music fans in United States are most concentrated in California (reach 1,417,355), Texas (reach 877,537), and New York (reach 857,488). These three regions account for the largest share of the active audience.

What other brands do New-age music fans also like?

Beyond New-age music itself, the audience over-indexes on Dog breed (1.52×), Home construction (1.67×), Nationality (1.93×), and Nipsey Hussle (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New-age music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.