Rascasse Audience Intelligence

New-age music Audience in Germany

A data profile of the people who buy, follow and care about New-age music in Germany — modelled from more than twelve digital signal sources. New-age music has an estimated audience of 2,144,331 people in Germany.

#74among Musical genre in Germany#1814among Topic in Germany#253in Music & Radio

The average New-age music fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ambient music, Family, Jethro Tull (band), with strongest over-indexing on Ambient music (8.29× the country average).

Demographically, the New-age music audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New-age music fan in Germany is more male, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for Ambient music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New-age music profile in Germany.

Audience size
2.1M
in Germany
Gender
44.5%♀
55.5% male
Age
38.1
average years
Country rank
#3115
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New-age music fans

44.5% are female, 55.5% are male, average age 38.1.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for New-age music audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age38.1
Estimated audience size2,144,331
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the New-age music audience in Germany
Age bracketShare%
16-1923%
20-2918%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide New-age music audience comes from Germany.

Worldwide audience distribution share by country for New-age music
CountryShare
United States22.2%
Italy6.8%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New-age music audience in Germany is strongest.

Fig. 05

Top regions by affinity

New-age music fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.12×
02Saarland~30K1.08×
03Berlin~100K1.02×
04Thüringen~50K1.01×
05Mecklenburg-Vorpommern~40K1.01×
06Hamburg~50K1.00×
07Sachsen-Anhalt~60K0.99×
08Sachsen~100K0.98×
09Schleswig-Holstein~70K0.97×
10Brandenburg~60K0.97×
11Rheinland-Pfalz~100K0.96×
12Niedersachsen~200K0.93×
13Hessen~100K0.92×
14Baden-Württemberg~300K0.91×
15Bayern~300K0.90×
16Nordrhein-Westfalen~400K0.88×
Fig. 06

Affinity by region

Affinity by region — New-age music, Germany
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New-age music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New-age music audience
#·InterestCategoryAffinity×
01Jethro Tull (band)Music & Radio16.10×
02Once upon a timeMovies & TV13.97×
03Corey TaylorMusic & Radio13.03×
04ChiptuneMusic & Radio12.14×
05Ambient musicMusic & Radio8.29×
06Italo discoMusic & Radio8.29×
07PlaylistMusic & Radio8.19×
08Bryan AdamsMusic & Radio6.16×
09Nicholas HoultMovies & TV5.88×
10EurodanceMusic & Radio4.84×
11Underground hip hopMusic & Radio3.14×
12LivemusicMusic & Radio2.89×
13EmailTechnology & Electronics2.51×
14FamilyKids & Family2.48×
15Müller (company)Food & Beverages2.15×
16TagesschauMovies & TV2.07×
17Google MapsInternet & Social Media2.02×
18TransfermarktSports1.93×
19NatureHome & Garden1.69×
20GermanyTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New-age music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New-age music audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.78×
TraditionCONSERVATISM1.67×
ExtroversionTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New-age music audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Career OrientationPOWER0.93×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New-age music have in Germany?

New-age music has an estimated audience of 2,144,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New-age music fans?

44.5% of New-age music fans are female, 55.5% are male, with an average age of 38.1 years.

03

Which brands do New-age music fans like most?

New-age music fans show strongest brand affinity for Ambient music (8.29×), Family (2.48×), and Jethro Tull (band) (16.1×) over the country average.

04

Where do New-age music fans live in Germany?

New-age music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do New-age music fans also like?

Beyond New-age music itself, the audience over-indexes on Family (2.48×), Jethro Tull (band) (16.1×), Tagesschau (2.07×), and Germany (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See New-age music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New-age music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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