New-age music Audience in Germany
New-age music has an estimated audience of 2,144,331 people in Germany. 44.5% are female, 55.5% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Dog breed, Preacher (comics), Unique Gifts.
The average New-age music fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Dog breed, with strongest over-indexing on Israel (9.91× the country average). Demographically, the New-age music audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of New-age music fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 38.1 |
| Estimated audience size | 2,144,331 |
Audience persona
The typical New-age music fan in Germany is more male, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,339 | 0.83× |
| Bayern | 270,884 | 0.79× |
| Baden-Württemberg | 254,219 | 0.87× |
| Niedersachsen | 164,912 | 0.79× |
| Hessen | 142,838 | 0.87× |
| Berlin | 117,696 | 1.23× |
| Sachsen | 87,008 | 0.83× |
| Rheinland-Pfalz | 63,995 | 0.6× |
| Thüringen | 51,656 | 0.95× |
| Schleswig-Holstein | 51,384 | 0.67× |
| Brandenburg | 50,372 | 0.76× |
| Sachsen-Anhalt | 50,168 | 0.9× |
| Mecklenburg-Vorpommern | 44,123 | 1.08× |
| Saarland | 43,862 | 1.67× |
| Bremen | 43,044 | 2.35× |
| Hamburg | 40,575 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 9.91× | Travel & Leisure |
| KLIX (AM) | 9.34× | Music & Radio |
| Dog breed | 2.2× | Pets & Animals |
| Preacher (comics) | 10.91× | Literature |
| Unique Gifts | 1.76× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Snow White (Fables) | 2.47× | Literature |
| Progressive rock | 1.61× | Music & Radio |
| Birthday Gifts | 1.68× | Kids & Family |
| Urban horticulture | 1.63× | Home & Garden |
| 3D printing | 1.87× | Technology & Electronics |
| Home Delivery | 2.28× | Food & Beverages |
| Volvo V60 | 3.67× | Cars & Mobility |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| myDealZ | 2.08× | Shopping |
| Esra Erol | 3.91× | Movies & TV |
| Goosebumps (film) | 6.4× | Movies & TV |
| Kodi (software) | 1.95× | Technology & Electronics |
| Hormones: The Series | 5.81× | Movies & TV |
| Hauptschule | 5.07× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.67 |
| Community Orientation | OPEN | 1.46 |
| Patriotism | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.31 |
| Extroversion | THRILL | 1.29 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 6.8% |
| United Kingdom | 4.9% |
See New-age music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does New-age music have in Germany?
New-age music has an estimated audience of 2,144,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New-age music fans?
44.5% of New-age music fans are female, 55.5% are male, with an average age of 38.1 years.
Which brands do New-age music fans like most?
New-age music fans show strongest brand affinity for Israel (9.91×), KLIX (AM) (9.34×), and Dog breed (2.2×) over the country average.
Where do New-age music fans live in Germany?
New-age music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,339), Bayern (reach 270,884), and Baden-Württemberg (reach 254,219). These three regions account for the largest share of the active audience.
What other brands do New-age music fans also like?
Beyond New-age music itself, the audience over-indexes on KLIX (AM) (9.34×), Dog breed (2.2×), Preacher (comics) (10.91×), and Unique Gifts (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New-age music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.