A data profile of the people who buy, follow and care about New-age music in Italy — modelled from more than twelve digital signal sources. New-age music has an estimated audience of 3,789,448 people in Italy.
New-age music has an estimated audience of 3,789,448 people in Italy. 48.1% are female, 51.9% are male, average age 41.0. Top brand affinities: Wikipedia, Satire, Sanremo Music Festival, Improvisation, Musical theatre.
Top brand affinities include Wikipedia, Satire, Sanremo Music Festival, with strongest over-indexing on Wikipedia (6.2× the country average).
Demographically, the New-age music audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Tradition, Individualism.
The typical New-age music fan in Italy is balanced, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the New-age music profile in Italy.
48.1% are female, 51.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 41.0 |
| Estimated audience size | 3,789,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide New-age music audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 6.8% |
| United Kingdom | 4.9% |
The strongest cross-interests of the New-age music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muslim holidays | Politics & Society | 6.55× | ||
| 02 | Wikipedia | Internet & Social Media | 6.20× | ||
| 03 | Improvisation | Music & Radio | 5.00× | ||
| 04 | Satire | Literature | 4.48× | ||
| 05 | New Testament | Politics & Society | 3.99× | ||
| 06 | Dream | Health | 3.08× | ||
| 07 | Sanremo Music Festival | Music & Radio | 2.77× | ||
| 08 | Draught beer | Food & Beverages | 2.33× | ||
| 09 | Mediaset | Technology & Electronics | 2.21× | ||
| 10 | Musical theatre | Movies & TV | 2.15× | ||
| 11 | Folk music | Music & Radio | 1.97× | ||
| 12 | General practitioner | Health | 1.90× | ||
| 13 | TEZENIS | Fashion & Accessoires | 1.86× | ||
| 14 | Champagne | Food & Beverages | 1.72× | ||
| 15 | Concerts | Music & Radio | 1.70× | ||
| 16 | Milk | Food & Beverages | 1.65× | ||
| 17 | Wine tasting | Food & Beverages | 1.64× | ||
| 18 | Activism | Politics & Society | 1.63× | ||
| 19 | Intimissimi | Fashion & Accessoires | 1.62× | ||
| 20 | TicketOne | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.41× | |
| Individualism | JOY | 1.39× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for New-age music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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