A data profile of the people who buy, follow and care about Wine tasting in Italy — modelled from more than twelve digital signal sources. Wine tasting has an estimated audience of 10,215,963 people in Italy.
The average Wine tasting fan in Italy is 42.5 years old, more female, and lives primarily in Tuscany.
The audience is concentrated in Tuscany, Sicilia, Lombardy.
Top brand affinities include Draught beer, Wine & Spirits, Red wine, with strongest over-indexing on Draught beer (8.83× the country average).
Demographically, the Wine tasting audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wine tasting fan in Italy is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Draught beer.
The key figures that characterise the Wine tasting profile in Italy.
55.1% are female, 44.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.5 |
| Estimated audience size | 10,215,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Wine tasting audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.4% |
| Italy | 10.2% |
Where the Wine tasting audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~3M | 5.45× | |
| 02 | Sardinia | ~400K | 1.52× | |
| 03 | Trentino-Alto Adige/Südtirol | ~300K | 1.47× | |
| 04 | Umbria | ~200K | 1.33× | |
| 05 | Sicilia | ~1M | 1.23× | |
| 06 | Puglia | ~700K | 1.05× | |
| 07 | Aosta Valley | ~30K | 1.00× | |
| 08 | Veneto | ~800K | 0.96× | |
| 09 | Liguria | ~300K | 0.92× | |
| 10 | Molise | ~40K | 0.89× | |
| 11 | Basilicata | ~80K | 0.82× | |
| 12 | Piedmont | ~600K | 0.75× | |
| 13 | Friuli-Venezia Giulia | ~100K | 0.73× | |
| 14 | Abruzzo | ~200K | 0.68× | |
| 15 | Calabria | ~200K | 0.67× | |
| 16 | Marche | ~200K | 0.64× | |
| 17 | Lazio | ~700K | 0.58× | |
| 18 | Emilia-Romagna | ~500K | 0.58× | |
| 19 | Campania | ~600K | 0.52× | |
| 20 | Lombardy | ~900K | 0.47× |
The strongest cross-interests of the Wine tasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Draught beer | Food & Beverages | 8.83× | ||
| 02 | Wine & Spirits | Food & Beverages | 7.42× | ||
| 03 | Red wine | Food & Beverages | 6.72× | ||
| 04 | White wine | Food & Beverages | 6.34× | ||
| 05 | Vinitaly | Food & Beverages | 6.13× | ||
| 06 | Beer festival | Food & Beverages | 6.12× | ||
| 07 | Food processing | Food & Beverages | 5.30× | ||
| 08 | Carrefour Market | Shopping | 5.26× | ||
| 09 | Winery | Food & Beverages | 5.08× | ||
| 10 | Wine cellar | Food & Beverages | 4.76× | ||
| 11 | Champagne | Food & Beverages | 4.58× | ||
| 12 | Sparkling wine | Food & Beverages | 4.31× | ||
| 13 | Vineyard | Food & Beverages | 3.95× | ||
| 14 | Brewery | Food & Beverages | 3.68× | ||
| 15 | Herb | Food & Beverages | 3.41× | ||
| 16 | Gourmet Foods | Food & Beverages | 3.23× | ||
| 17 | Apéritif and digestif | Food & Beverages | 2.98× | ||
| 18 | Cocktail | Food & Beverages | 2.57× | ||
| 19 | Distilled beverage | Food & Beverages | 2.50× | ||
| 20 | Tgcom24 | Movies & TV | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.75× | |
| Quality Awareness | PREMIUM | 1.67× | |
| Convenience Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.03× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Risk Appetite | THRILL | 1.11× |
Wine tasting has an estimated audience of 10,215,963 people in Italy, concentrated in Tuscany and Sicilia.
55.1% of Wine tasting fans are female, 44.9% are male, with an average age of 42.5 years.
Wine tasting fans show strongest brand affinity for Draught beer (8.83×), Wine & Spirits (7.42×), and Red wine (6.72×) over the country average.
Wine tasting fans in Italy are most concentrated in Tuscany (reach ~3M), Sicilia (reach ~1M), and Lombardy (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Wine tasting itself, the audience over-indexes on Wine & Spirits (7.42×), Red wine (6.72×), White wine (6.34×), and Winery (5.08×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.