Wine tasting Audience in Italy
Wine tasting has an estimated audience of 10,215,963 people in Italy. 55.1% are female, 44.9% are male, average age 42.5. Top regions: Tuscany, Sicilia, Lombardy. Top brand affinities: Draught beer, Wine & Spirits, Red wine, White wine, Winery.
The average Wine tasting fan in Italy is 42.5 years old, more female, and lives primarily in Tuscany. The audience is concentrated in Tuscany, Sicilia, Lombardy. Top brand affinities include Draught beer, Wine & Spirits, Red wine, with strongest over-indexing on Draught beer (8.83× the country average). Demographically, the Wine tasting audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine tasting fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.5 |
| Estimated audience size | 10,215,963 |
Audience persona
The typical Wine tasting fan in Italy is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Draught beer.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Tuscany | 2,925,000 | 5.54× |
| Sicilia | 1,110,288 | 1.25× |
| Lombardy | 794,933 | 0.44× |
| Veneto | 774,158 | 0.96× |
| Puglia | 740,194 | 1.05× |
| Lazio | 679,293 | 0.54× |
| Piedmont | 543,351 | 0.72× |
| Campania | 491,676 | 0.43× |
| Sardinia | 460,194 | 1.61× |
| Emilia-Romagna | 426,334 | 0.51× |
| Trentino-Alto Adige/Südtirol | 304,540 | 1.58× |
| Liguria | 257,763 | 0.9× |
| Umbria | 238,536 | 1.44× |
| Friuli-Venezia Giulia | 107,963 | 0.56× |
| Marche | 103,160 | 0.41× |
| Calabria | 65,613 | 0.21× |
| Abruzzo | 62,812 | 0.28× |
| Basilicata | 36,770 | 0.39× |
| Aosta Valley | 26,045 | 1× |
| Molise | 15,562 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Draught beer | 8.83× | Food & Beverages |
| Wine & Spirits | 7.42× | Food & Beverages |
| Red wine | 6.72× | Food & Beverages |
| White wine | 6.34× | Food & Beverages |
| Winery | 5.08× | Food & Beverages |
| Champagne | 4.58× | Food & Beverages |
| Carrefour Market | 5.26× | Shopping |
| Wine cellar | 4.76× | Food & Beverages |
| Beer festival | 6.12× | Food & Beverages |
| Sparkling wine | 4.31× | Food & Beverages |
| Vineyard | 3.95× | Food & Beverages |
| Tgcom24 | 1.85× | Movies & TV |
| Apéritif and digestif | 2.98× | Food & Beverages |
| Vinitaly | 6.13× | Food & Beverages |
| Distilled beverage | 2.5× | Food & Beverages |
| Food processing | 5.3× | Food & Beverages |
| Gourmet Foods | 3.23× | Food & Beverages |
| Brewery | 3.68× | Food & Beverages |
| Cocktail | 2.57× | Food & Beverages |
| Herb | 3.41× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.47 |
| Travelling | THRILL | 1.65 |
| Design Affinity | PREMIUM | 1.54 |
| Luxury Orientation | PREMIUM | 1.5 |
| Risk Appetite | THRILL | 1.42 |
| Career Orientation | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.4% |
| Italy | 10.2% |
See Wine tasting audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Wine tasting have in Italy?
Wine tasting has an estimated audience of 10,215,963 people in Italy, concentrated in Tuscany and Sicilia.
What is the gender split and age of Wine tasting fans?
55.1% of Wine tasting fans are female, 44.9% are male, with an average age of 42.5 years.
Which brands do Wine tasting fans like most?
Wine tasting fans show strongest brand affinity for Draught beer (8.83×), Wine & Spirits (7.42×), and Red wine (6.72×) over the country average.
Where do Wine tasting fans live in Italy?
Wine tasting fans in Italy are most concentrated in Tuscany (reach 2,925,000), Sicilia (reach 1,110,288), and Lombardy (reach 794,933). These three regions account for the largest share of the active audience.
What other brands do Wine tasting fans also like?
Beyond Wine tasting itself, the audience over-indexes on Wine & Spirits (7.42×), Red wine (6.72×), White wine (6.34×), and Winery (5.08×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.