Rascasse Audience Intelligence

Vineyard Audience in Italy

A data profile of the people who buy, follow and care about Vineyard in Italy — modelled from more than twelve digital signal sources. Vineyard has an estimated audience of 6,716,168 people in Italy.

#647among Topic in Italy#82in Food & Beverages

The average Vineyard fan in Italy is 44.9 years old, balanced, and lives primarily in Tuscany.

The audience is concentrated in Tuscany, Lombardy, Sicilia.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vineyard profile in Italy.

Audience size
6.7M
in Italy
Gender
49.3%♀
50.7% male
Age
44.9
average years
Country rank
#903
Topic in Italy
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vineyard fans

49.3% are female, 50.7% are male, average age 44.9.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Vineyard audience in Italy
MetricValue
Female49.3%
Male50.7%
Average age44.9
Estimated audience size6,716,168
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Vineyard audience in Italy
Age bracketShare%
16-198%
20-2915%
30-3919%
40-4923%
50+34%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Vineyard audience comes from Italy.

Worldwide audience distribution share by country for Vineyard
CountryShare
United States26.8%
Italy9.5%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vineyard audience in Italy is strongest.

Fig. 05

Top regions by affinity

Vineyard fans by region: top regions in Italy
#RegionReachAffinity×
01Tuscany~1.5M3.27×
02Trentino-Alto Adige/Südtirol~200K1.58×
03Sardinia~300K1.43×
04Sicilia~700K1.28×
05Veneto~700K1.26×
06Umbria~100K1.16×
07Liguria~200K1.15×
08Aosta Valley~20K1.02×
09Friuli-Venezia Giulia~100K0.90×
10Molise~30K0.88×
11Puglia~400K0.86×
12Piedmont~400K0.85×
13Basilicata~50K0.85×
14Lazio~600K0.75×
15Emilia-Romagna~400K0.74×
16Abruzzo~100K0.70×
17Lombardy~800K0.67×
18Calabria~100K0.67×
19Marche~100K0.66×
20Campania~500K0.60×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Vineyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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