Rascasse Audience Intelligence

Vineyard Audience in Germany

A data profile of the people who buy, follow and care about Vineyard in Germany — modelled from more than twelve digital signal sources. Vineyard has an estimated audience of 1,753,575 people in Germany.

#2146among Topic in Germany#183in Food & Beverages

The average Vineyard fan in Germany is 43.0 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Wine cellar, Winery, dB’s, with strongest over-indexing on Wine cellar (12.63× the country average).

Demographically, the Vineyard audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vineyard fan in Germany is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Wine cellar.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vineyard profile in Germany.

Audience size
1.8M
in Germany
Gender
47.9%♀
52.1% male
Age
43.0
average years
Country rank
#3831
Topic in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vineyard fans

47.9% are female, 52.1% are male, average age 43.0.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Vineyard audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age43.0
Estimated audience size1,753,575
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Vineyard audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Vineyard audience comes from Germany.

Worldwide audience distribution share by country for Vineyard
CountryShare
United States26.8%
Italy9.5%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vineyard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vineyard fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K2.66×
02Rheinland-Pfalz~100K1.51×
03Sachsen-Anhalt~70K1.51×
04Brandenburg~80K1.46×
05Bayern~400K1.37×
06Baden-Württemberg~300K1.32×
07Hessen~200K1.20×
08Berlin~90K1.15×
09Thüringen~40K0.97×
10Niedersachsen~200K0.95×
11Sachsen~70K0.84×
12Schleswig-Holstein~50K0.80×
13Nordrhein-Westfalen~300K0.72×
14Saarland~20K0.71×
15Bremen~10K0.69×
16Mecklenburg-Vorpommern~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Vineyard, Germany
0.56×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vineyard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vineyard audience
#·InterestCategoryAffinity×
01Wine cellarFood & Beverages12.63×
02Wine tasting descriptorsFood & Beverages12.02×
03ProseccoFood & Beverages11.09×
04WineryFood & Beverages8.21×
05White wineFood & Beverages7.72×
06Sparkling wineFood & Beverages7.55×
07Red wineFood & Beverages6.63×
08ChampagneFood & Beverages6.45×
09Wine & SpiritsFood & Beverages5.87×
10Wine tastingFood & Beverages4.98×
11WineFood & Beverages3.31×
12Alcoholic beveragesFood & Beverages2.43×
13NatureHome & Garden2.10×
14InstagramInternet & Social Media1.85×
15RestaurantsFood & Beverages1.72×
16dB’sMusic & Radio1.71×
17FIFA World CupSports1.70×
18ClothingFashion & Accessoires1.58×
19GermanyTravel & Leisure1.56×
20ShoppingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vineyard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vineyard audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.92×
Community OrientationOPEN1.76×
DIY MentalityTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vineyard audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
Need for SecurityCONSERVATISM1.23×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vineyard have in Germany?

Vineyard has an estimated audience of 1,753,575 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Vineyard fans?

47.9% of Vineyard fans are female, 52.1% are male, with an average age of 43.0 years.

03

Which brands do Vineyard fans like most?

Vineyard fans show strongest brand affinity for Wine cellar (12.63×), Winery (8.21×), and dB’s (1.71×) over the country average.

04

Where do Vineyard fans live in Germany?

Vineyard fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vineyard fans also like?

Beyond Vineyard itself, the audience over-indexes on Winery (8.21×), dB’s (1.71×), Sparkling wine (7.55×), and Prosecco (11.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Vineyard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vineyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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