Vineyard Audience in Germany
Vineyard has an estimated audience of 1,753,575 people in Germany. 47.9% are female, 52.1% are male, average age 43.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Wine cellar, Winery, Sparkling wine, Prosecco, White wine.
The average Vineyard fan in Germany is 43.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Wine cellar, Winery, Sparkling wine, with strongest over-indexing on Wine cellar (12.63× the country average). Demographically, the Vineyard audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Vineyard fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.0 |
| Estimated audience size | 1,753,575 |
Audience persona
The typical Vineyard fan in Germany is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Wine cellar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 379,619 | 1.35× |
| Baden-Württemberg | 332,549 | 1.39× |
| Nordrhein-Westfalen | 303,018 | 0.79× |
| Hessen | 173,304 | 1.3× |
| Niedersachsen | 156,095 | 0.92× |
| Hamburg | 113,279 | 2.86× |
| Rheinland-Pfalz | 102,783 | 1.17× |
| Berlin | 99,395 | 1.27× |
| Sachsen | 73,605 | 0.86× |
| Brandenburg | 69,983 | 1.29× |
| Schleswig-Holstein | 52,035 | 0.83× |
| Sachsen-Anhalt | 50,467 | 1.11× |
| Thüringen | 37,187 | 0.83× |
| Mecklenburg-Vorpommern | 16,887 | 0.5× |
| Saarland | 13,631 | 0.63× |
| Bremen | 8,802 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine cellar | 12.63× | Food & Beverages |
| Winery | 8.21× | Food & Beverages |
| Sparkling wine | 7.55× | Food & Beverages |
| Prosecco | 11.09× | Food & Beverages |
| White wine | 7.72× | Food & Beverages |
| Red wine | 6.63× | Food & Beverages |
| Alcoholic beverages | 2.43× | Food & Beverages |
| Wine | 3.31× | Food & Beverages |
| Borussia Dortmund | 1.56× | Sports |
| Wine & Spirits | 5.87× | Food & Beverages |
| Champagne | 6.45× | Food & Beverages |
| 1.85× | Internet & Social Media | |
| Germany | 1.56× | Travel & Leisure |
| Wine tasting | 4.98× | Food & Beverages |
| Clothing | 1.58× | Fashion & Accessoires |
| Shopping | 1.5× | Shopping |
| Nature | 2.1× | Home & Garden |
| Wine tasting descriptors | 12.02× | Food & Beverages |
| Restaurants | 1.72× | Food & Beverages |
| Italian wine | 12.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.98 |
| Design Affinity | PREMIUM | 1.59 |
| Travelling | THRILL | 1.45 |
| DIY Mentality | THRILL | 1.41 |
| Sports Activity | POWER | 1.33 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 9.5% |
| Japan | 5.9% |
See Vineyard audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vineyard have in Germany?
Vineyard has an estimated audience of 1,753,575 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Vineyard fans?
47.9% of Vineyard fans are female, 52.1% are male, with an average age of 43.0 years.
Which brands do Vineyard fans like most?
Vineyard fans show strongest brand affinity for Wine cellar (12.63×), Winery (8.21×), and Sparkling wine (7.55×) over the country average.
Where do Vineyard fans live in Germany?
Vineyard fans in Germany are most concentrated in Bayern (reach 379,619), Baden-Württemberg (reach 332,549), and Nordrhein-Westfalen (reach 303,018). These three regions account for the largest share of the active audience.
What other brands do Vineyard fans also like?
Beyond Vineyard itself, the audience over-indexes on Winery (8.21×), Sparkling wine (7.55×), Prosecco (11.09×), and White wine (7.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vineyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.