Prosecco Audience in Germany
Prosecco has an estimated audience of 1,031,961 people in Germany. 62.2% are female, 37.8% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aperol Spritz, Outdoor recreation, Shopping, Woolworths, Pomeranian (dog).
The average Prosecco fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aperol Spritz, Outdoor recreation, Shopping, with strongest over-indexing on Aperol Spritz (10.09× the country average). Demographically, the Prosecco audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Prosecco fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 39.7 |
| Estimated audience size | 1,031,961 |
Audience persona
The typical Prosecco fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Aperol Spritz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 249,156 | 1.1× |
| Bayern | 222,681 | 1.34× |
| Baden-Württemberg | 158,935 | 1.13× |
| Niedersachsen | 105,253 | 1.05× |
| Hessen | 92,408 | 1.18× |
| Berlin | 56,208 | 1.22× |
| Sachsen | 50,310 | 0.99× |
| Rheinland-Pfalz | 41,861 | 0.81× |
| Schleswig-Holstein | 33,344 | 0.9× |
| Hamburg | 28,889 | 1.24× |
| Brandenburg | 28,302 | 0.88× |
| Thüringen | 23,084 | 0.88× |
| Sachsen-Anhalt | 21,415 | 0.8× |
| Mecklenburg-Vorpommern | 16,535 | 0.84× |
| Saarland | 9,494 | 0.75× |
| Bremen | 7,839 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aperol Spritz | 10.09× | Food & Beverages |
| Outdoor recreation | 1.83× | Sports |
| Shopping | 1.6× | Shopping |
| Woolworths | 3.61× | Shopping |
| Pomeranian (dog) | 3.67× | Pets & Animals |
| Design | 1.57× | Home & Garden |
| Flower bouquet | 3.57× | Home & Garden |
| Maltese (dog) | 3.54× | Pets & Animals |
| Dog collar | 2.96× | Pets & Animals |
| Aperol | 7.86× | Food & Beverages |
| Houseplant | 3.27× | Home & Garden |
| JYSK | 2.72× | Home & Garden |
| Chihuahua (dog) | 3.05× | Pets & Animals |
| Tagesschau | 1.59× | Movies & TV |
| Primark | 2.37× | Shopping |
| Self-love | 2.33× | Health |
| Toddler | 2.39× | Kids & Family |
| Landscape design | 3.05× | Business & Career |
| Decanter (magazine) | 28.85× | Food & Beverages |
| Farmers' market | 4.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.15 |
| Design Affinity | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.52 |
| DIY Mentality | THRILL | 1.5 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.8% |
| United States | 15.6% |
| United Kingdom | 13.1% |
See Prosecco audiences in other countries
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Red wine (2,426,422)
- Champagne (2,357,308)
- White wine (1,965,635)
- Pecorino (grape) (1,023,256)
Frequently asked questions
How many fans does Prosecco have in Germany?
Prosecco has an estimated audience of 1,031,961 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Prosecco fans?
62.2% of Prosecco fans are female, 37.8% are male, with an average age of 39.7 years.
Which brands do Prosecco fans like most?
Prosecco fans show strongest brand affinity for Aperol Spritz (10.09×), Outdoor recreation (1.83×), and Shopping (1.6×) over the country average.
Where do Prosecco fans live in Germany?
Prosecco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 249,156), Bayern (reach 222,681), and Baden-Württemberg (reach 158,935). These three regions account for the largest share of the active audience.
What other brands do Prosecco fans also like?
Beyond Prosecco itself, the audience over-indexes on Outdoor recreation (1.83×), Shopping (1.6×), Woolworths (3.61×), and Pomeranian (dog) (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prosecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.