Prosecco Audience in United States

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Prosecco has an estimated audience of 3,605,155 people in United States. 57.5% are female, 42.5% are male, average age 40.3. Top regions: California, New York, Florida. Top brand affinities: Champagne (wine region), Schramsberg Vineyards, Aperol Spritz, Decanter (magazine), Chateau Montelena.

The average Prosecco fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Champagne (wine region), Schramsberg Vineyards, Aperol Spritz, with strongest over-indexing on Champagne (wine region) (53.96× the country average). Demographically, the Prosecco audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Prosecco fans

Demographic split for Prosecco audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.3
Estimated audience size3,605,155

Audience persona

The typical Prosecco fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Champagne (wine region).

Top regions in United States

Top regions ranked by reach for Prosecco in United States
RegionReachAffinity
California380,0920.96×
New York328,8561.63×
Florida316,8781.3×
Texas297,0040.96×
Illinois163,7821.36×
Pennsylvania150,7151.24×
New Jersey134,4391.47×
Georgia125,7351.13×
North Carolina119,2321.1×
Massachusetts100,8511.42×
Ohio98,7490.89×
Michigan96,5261.02×
Virginia87,0950.99×
Maryland75,3191.22×
Tennessee73,1541.01×
Arizona68,2820.93×
Washington66,3950.92×
South Carolina59,9651.11×
Indiana58,4260.89×
Colorado56,6211×
Missouri50,9810.88×
Connecticut50,1041.39×
Wisconsin49,5090.91×
Minnesota49,4470.96×
Louisiana46,3041×
Alabama46,2400.92×
Kentucky40,6380.9×
Nevada40,2401.15×
Oregon33,9560.82×
Oklahoma30,4860.76×
Mississippi28,3650.95×
Kansas25,7160.91×
Arkansas25,5580.86×
Utah24,4140.76×
Iowa23,9740.81×
New Hampshire16,8521.19×
Hawaii15,5941.01×
Nebraska15,2060.84×
Rhode Island14,9941.31×
Maine14,3881.11×
Washington, District of Columbia13,9801.29×
Idaho13,2400.73×
New Mexico11,3910.63×
Delaware11,1231.12×
West Virginia10,6860.64×
Montana7,8800.79×
Alaska7,0810.92×
South Dakota5,6090.67×
North Dakota5,6010.76×
Vermont5,3080.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prosecco audience
BrandAffinityCategory
Champagne (wine region)53.96×Travel & Leisure
Schramsberg Vineyards65.48×
Aperol Spritz28.59×Food & Beverages
Decanter (magazine)40.56×Food & Beverages
Chateau Montelena60.25×
Jordan Vineyard & Winery47.14×
Silver Oak Cellars45×
Beauty1.7×Beauty & Wellness
La Marca Prosecco28.12×Food & Beverages
Wine Lovers17.24×Food & Beverages
Lace wig3.15×Beauty & Wellness
Opus One Winery31.92×Food & Beverages
O'Reilly Auto Parts3.3×Cars & Mobility
Handmade4.33×Home & Garden
Piper-Heidsieck52.31×Food & Beverages
Burgundy wine21.58×Food & Beverages
Francis Ford Coppola Winery15.59×Food & Beverages
Oliver Winery18.83×Food & Beverages
Hobby Lobby1.73×Home & Garden
Wedding Planners4.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prosecco audience
TraitClusterScore
IndulgenceJOY3.13
Design AffinityPREMIUM2.24
Sports ActivityPOWER1.84
Luxury OrientationPREMIUM1.76
LGBTQ+ IdentityOPEN1.75
SustainabilityBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for Prosecco
CountryShare
Italy17.8%
United States15.6%
United Kingdom13.1%

See Prosecco audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Prosecco have in United States?

Prosecco has an estimated audience of 3,605,155 people in United States, concentrated in California and New York.

What is the gender split and age of Prosecco fans?

57.5% of Prosecco fans are female, 42.5% are male, with an average age of 40.3 years.

Which brands do Prosecco fans like most?

Prosecco fans show strongest brand affinity for Champagne (wine region) (53.96×), Schramsberg Vineyards (65.48×), and Aperol Spritz (28.59×) over the country average.

Where do Prosecco fans live in United States?

Prosecco fans in United States are most concentrated in California (reach 380,092), New York (reach 328,856), and Florida (reach 316,878). These three regions account for the largest share of the active audience.

What other brands do Prosecco fans also like?

Beyond Prosecco itself, the audience over-indexes on Schramsberg Vineyards (65.48×), Aperol Spritz (28.59×), Decanter (magazine) (40.56×), and Chateau Montelena (60.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prosecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.