Rascasse Audience Intelligence

Prosecco Audience in United States

A data profile of the people who buy, follow and care about Prosecco in United States — modelled from more than twelve digital signal sources. Prosecco has an estimated audience of 3,605,155 people in United States.

#7among Wine in United States#4577among Topic in United States#565in Food & Beverages

The average Prosecco fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Champagne (wine region), Schramsberg Vineyards, Aperol Spritz, with strongest over-indexing on Champagne (wine region) (53.96× the country average).

Demographically, the Prosecco audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prosecco fan in United States is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Champagne (wine region).

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prosecco profile in United States.

Audience size
3.6M
in United States
Gender
57.5%♀
42.5% male
Age
40.3
average years
Country rank
#8791
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prosecco fans

57.5% are female, 42.5% are male, average age 40.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Prosecco audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.3
Estimated audience size3,605,155
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Prosecco audience in United States
Age bracketShare%
16-1911%
20-2925%
30-3923%
40-4922%
50+20%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Prosecco audience comes from United States.

Worldwide audience distribution share by country for Prosecco
CountryShare
Italy17.8%
United States15.6%
United Kingdom13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prosecco audience in United States is strongest.

Fig. 05

Top regions by affinity

Prosecco fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.53×
02Illinois~200K1.39×
03Connecticut~50K1.39×
04New Jersey~100K1.38×
05Massachusetts~100K1.38×
06Rhode Island~20K1.34×
07Florida~300K1.25×
08Washington, District of Columbia~10K1.23×
09Maryland~80K1.21×
10Pennsylvania~100K1.20×
11New Hampshire~20K1.17×
12Delaware~10K1.14×
13Maine~10K1.13×
14Nevada~40K1.12×
15Georgia~100K1.11×
16South Carolina~60K1.11×
17North Carolina~100K1.07×
18Hawaii~20K1.02×
19Louisiana~50K1.00×
20Mississippi~30K1.00×
21Alaska~8K1.00×
22Michigan~90K0.99×
23Tennessee~70K0.97×
24Minnesota~50K0.97×
25Colorado~50K0.95×
26Virginia~80K0.94×
27Kentucky~40K0.93×
28Vermont~6K0.93×
29California~400K0.92×
30Alabama~50K0.92×
31Texas~300K0.91×
32Arizona~70K0.91×
33Washington~70K0.91×
34Wisconsin~50K0.91×
35Kansas~30K0.91×
36Ohio~100K0.89×
37Nebraska~20K0.89×
38Indiana~60K0.88×
39Arkansas~30K0.88×
40Missouri~50K0.87×
41North Dakota~6K0.87×
42Montana~9K0.85×
43Iowa~30K0.84×
44Oregon~30K0.82×
45Oklahoma~30K0.82×
46South Dakota~7K0.80×
47Utah~30K0.78×
48Idaho~10K0.77×
49West Virginia~10K0.73×
50New Mexico~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Prosecco, United States
0.68×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prosecco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prosecco audience
#·InterestCategoryAffinity×
01Schramsberg VineyardsPOI65.48×
02Chateau MontelenaBrand60.25×
03Champagne (wine region)Travel & Leisure53.96×
04Piper-HeidsieckFood & Beverages52.31×
05Jordan Vineyard & WineryPOI47.14×
06Silver Oak CellarsPOI45.00×
07Decanter (magazine)Food & Beverages40.56×
08Opus One WineryFood & Beverages31.92×
09Aperol SpritzFood & Beverages28.59×
10La Marca ProseccoFood & Beverages28.12×
11Burgundy wineFood & Beverages21.58×
12Oliver WineryFood & Beverages18.83×
13Wine LoversFood & Beverages17.24×
14Francis Ford Coppola WineryFood & Beverages15.59×
15Sainsbury'sShopping12.27×
16HandmadeHome & Garden4.33×
17O'Reilly Auto PartsCars & Mobility3.30×
18Lace wigBeauty & Wellness3.15×
19Hobby LobbyHome & Garden1.73×
20BeautyBeauty & Wellness1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prosecco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prosecco audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.90×
IndulgenceJOY1.72×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prosecco audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.75×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prosecco have in United States?

Prosecco has an estimated audience of 3,605,155 people in United States, concentrated in California and New York.

02

What is the gender split and age of Prosecco fans?

57.5% of Prosecco fans are female, 42.5% are male, with an average age of 40.3 years.

03

Which brands do Prosecco fans like most?

Prosecco fans show strongest brand affinity for Champagne (wine region) (53.96×), Schramsberg Vineyards (65.48×), and Aperol Spritz (28.59×) over the country average.

04

Where do Prosecco fans live in United States?

Prosecco fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Prosecco fans also like?

Beyond Prosecco itself, the audience over-indexes on Schramsberg Vineyards (65.48×), Aperol Spritz (28.59×), Decanter (magazine) (40.56×), and Sainsbury's (12.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Prosecco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prosecco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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