Rascasse Audience Intelligence

Opus One Winery Target Market in United States

A data profile of the people who buy, follow and care about Opus One Winery in United States — modelled from more than twelve digital signal sources. Opus One Winery has an estimated audience of 291,834 people in United States.

#43among Wine in United States#5082among Brand in United States#2528in Food & Beverages

The average Opus One Winery fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Riesling, Bordeaux wine, Shemar Moore, with strongest over-indexing on Riesling (210.25× the country average).

Demographically, the Opus One Winery audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Opus One Winery fan in United States is more male, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Riesling.

Category: Food & Beverages · Type: Brand · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opus One Winery profile in United States.

Audience size
292K
in United States
Gender
38.1%♀
61.9% male
Age
46.1
average years
Country rank
#49051
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Opus One Winery

38.1% are female, 61.9% are male, average age 46.1.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Opus One Winery audience in United States
MetricValue
Female38.1%
Male61.9%
Average age46.1
Estimated audience size291,834
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Opus One Winery audience in United States
Age bracketShare%
16-196%
20-2912%
30-3920%
40-4928%
50+34%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Opus One Winery audience comes from United States.

Worldwide audience distribution share by country for Opus One Winery
CountryShare
United States37.1%
Japan12.6%
China8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opus One Winery audience in United States is strongest.

Fig. 05

Top regions by affinity

Opus One Winery customers by region in United States
#RegionReachAffinity×
01California~100K3.85×
02Hawaii~3K2.15×
03New York~30K1.85×
04Nevada~5K1.83×
05New Jersey~10K1.63×
06Washington, District of Columbia~1K1.56×
07Massachusetts~9K1.55×
08Florida~30K1.35×
09Washington~7K1.25×
10Connecticut~4K1.25×
11Arizona~7K1.16×
12Virginia~8K1.11×
13Colorado~5K1.11×
14Rhode Island<1K1.07×
15Georgia~9K1.03×
16Illinois~10K1.00×
17Idaho~1K0.97×
18Texas~20K0.96×
19Oregon~3K0.96×
20Pennsylvania~9K0.95×
21Maryland~5K0.95×
22Alaska<1K0.94×
23Vermont<1K0.94×
24Louisiana~3K0.93×
25Michigan~7K0.91×
26New Hampshire~1K0.90×
27North Carolina~8K0.89×
28Maine<1K0.88×
29Delaware<1K0.88×
30Montana<1K0.87×
31Ohio~8K0.86×
32Tennessee~5K0.86×
33Minnesota~4K0.86×
34Nebraska~1K0.86×
35North Dakota<1K0.86×
36South Dakota<1K0.84×
37New Mexico~1K0.78×
38West Virginia~1K0.78×
39South Carolina~3K0.77×
40Kentucky~3K0.76×
41Missouri~3K0.75×
42Alabama~3K0.75×
43Mississippi~2K0.75×
44Arkansas~2K0.74×
45Kansas~2K0.74×
46Oklahoma~2K0.71×
47Indiana~4K0.69×
48Wisconsin~3K0.69×
49Iowa~2K0.69×
50Utah~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Opus One Winery, United States
0.66×1.00×3.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opus One Winery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opus One Winery audience
#·InterestCategoryAffinity×
01RieslingFood & Beverages210.25×
02Bordeaux wineFood & Beverages101.45×
03Chilean wineFood & Beverages68.08×
04Burgundy wineFood & Beverages49.83×
05MerlotFood & Beverages48.55×
06MalbecFood & Beverages42.91×
07Shemar MooreMovies & TV40.55×
08Cabernet SauvignonFood & Beverages37.38×
09Naked WinesFood & Beverages33.92×
10Sauvignon blancFood & Beverages32.04×
11ProseccoFood & Beverages31.92×
12ChardonnayFood & Beverages27.70×
13Michelin GuideFood & Beverages24.20×
14Ian McKellenMovies & TV23.42×
15Pinot noirFood & Beverages21.56×
16Wine tastingFood & Beverages13.93×
17Red wineFood & Beverages10.81×
18White wineFood & Beverages10.37×
19Total Wine & MoreFood & Beverages9.63×
20WineFood & Beverages3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opus One Winery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opus One Winery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.01×
Design AffinityPREMIUM1.86×
TravellingTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opus One Winery audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Pet OwnershipJOY0.81×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Opus One Winery's target market in United States?

Opus One Winery's target market in United States covers an estimated 291,834 people, concentrated in California and New York.

02

What is the gender split and age of Opus One Winery customers?

38.1% of the Opus One Winery audience are female, 61.9% are male, with an average age of 46.1 years.

03

Which brands do Opus One Winery fans like most?

Opus One Winery fans show strongest brand affinity for Riesling (210.25×), Bordeaux wine (101.45×), and Shemar Moore (40.55×) over the country average.

04

Where do Opus One Winery fans live in United States?

Opus One Winery fans in United States are most concentrated in California (reach ~100K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Opus One Winery fans also like?

Beyond Opus One Winery itself, the audience over-indexes on Bordeaux wine (101.45×), Shemar Moore (40.55×), Naked Wines (33.92×), and Prosecco (31.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Opus One Winery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Opus One Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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