Opus One Winery Audience in United States

Opus One Winery logo

Opus One Winery has an estimated audience of 287,969 people in United States. 38.1% are female, 61.9% are male, average age 46.1. Top regions: California, New York, Florida. Top brand affinities: MeatEater, Ken Burns, Muk-bang, Lulu 黃路梓茵, Cacique.

The average Opus One Winery fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include MeatEater, Ken Burns, Muk-bang, with strongest over-indexing on MeatEater (34.96× the country average). Demographically, the Opus One Winery audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Wine

Demographics of Opus One Winery fans

Demographic split for Opus One Winery audience in United States
MetricValue
Female38.1%
Male61.9%
Average age46.1
Estimated audience size287,969

Audience persona

The typical Opus One Winery fan in United States is more male, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for MeatEater.

Top regions in United States

Top regions ranked by reach for Opus One Winery in United States
RegionReachAffinity
California128,0464.04×
New York32,2782.01×
Florida28,0411.44×
Texas24,5770.99×
New Jersey12,7931.75×
Illinois9,9101.03×
Massachusetts9,7441.72×
Georgia9,2851.05×
Pennsylvania8,4740.87×
Virginia8,3711.19×
Washington7,8701.36×
North Carolina7,6510.88×
Ohio7,5680.85×
Arizona7,3391.25×
Michigan6,6160.88×
Nevada5,4241.95×
Colorado4,7921.06×
Tennessee4,6740.81×
Maryland4,5190.91×
Minnesota3,8860.94×
Connecticut3,8461.33×
Indiana3,3460.64×
Missouri3,3210.72×
Louisiana3,2720.88×
Oregon3,2270.98×
South Carolina2,9800.69×
Hawaii2,8782.33×
Alabama2,7610.69×
Wisconsin2,6630.61×
Kentucky2,6040.72×
Oklahoma1,8110.57×
Washington, District of Columbia1,5091.74×
Arkansas1,3690.58×
Utah1,2930.5×
Iowa1,2730.54×
Kansas1,2720.56×
Mississippi1,2510.53×
Nebraska1,1350.79×
Idaho9950.69×
Rhode Island9531.04×
New Hampshire9000.79×
New Mexico8410.58×
Maine7620.74×
West Virginia6140.46×
Delaware5230.66×
Alaska5080.82×
Montana5080.64×
Vermont4330.86×
Wyoming2540.6×
South Dakota2440.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Opus One Winery audience
BrandAffinityCategory
MeatEater34.96×Movies & TV
Ken Burns27.1×Movies & TV
Muk-bang59.28×Food & Beverages
Lulu 黃路梓茵7.1×Movies & TV
Cacique19.86×Food & Beverages
Mount Kilimanjaro20×Travel & Leisure
Karbala10.71×Travel & Leisure
Nationality2.36×Politics & Society
La Chat30.92×Music & Radio
Unique Gifts2.25×Shopping
Grinch3.73×Movies & TV
edureka32.41×Business & Career
Vocal harmony4×Music & Radio
Jesse Plemons2.87×Movies & TV
Historic site3.49×Arts & Culture
Israel1.71×Travel & Leisure
Nebraska Cornhuskers football2.91×Sports
Birthday Gifts2.4×Kids & Family
Home staging3.89×Home & Garden
Staycation2.27×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Opus One Winery audience
TraitClusterScore
IndulgenceJOY3.68
Design AffinityPREMIUM2.28
TravellingTHRILL1.62
Luxury OrientationPREMIUM1.61
Quality AwarenessPREMIUM1.31
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Opus One Winery
CountryShare
United States36.8%
Japan12.5%
China8.4%

See Opus One Winery audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Opus One Winery have in United States?

Opus One Winery has an estimated audience of 287,969 people in United States, concentrated in California and New York.

What is the gender split and age of Opus One Winery fans?

38.1% of Opus One Winery fans are female, 61.9% are male, with an average age of 46.1 years.

Which brands do Opus One Winery fans like most?

Opus One Winery fans show strongest brand affinity for MeatEater (34.96×), Ken Burns (27.1×), and Muk-bang (59.28×) over the country average.

Where do Opus One Winery fans live in United States?

Opus One Winery fans in United States are most concentrated in California (reach 128,046), New York (reach 32,278), and Florida (reach 28,041). These three regions account for the largest share of the active audience.

What other brands do Opus One Winery fans also like?

Beyond Opus One Winery itself, the audience over-indexes on Ken Burns (27.1×), Muk-bang (59.28×), Lulu 黃路梓茵 (7.1×), and Cacique (19.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Opus One Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.